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The Pet Network was a
Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...
English language English is a West Germanic language of the Indo-European language family, with its earliest forms spoken by the inhabitants of early medieval England. It is named after the Angles, one of the ancient Germanic peoples that migrated to the ...
Category B
specialty channel A specialty channel (also known in the United States as a cable channel or cable network) can be a commercial broadcasting or non-commercial television channel which consists of television programming focused on a single genre, subject or targeted ...
owned by
Stornoway Communications Stornoway Communications is a privately held Canadian broadcasting and production company based in Toronto, Ontario. Stornoway owns two production arms called ''Stornoway Productions'' and ''Stornoway Films''; ''Stornoway Productions'' produces ...
. The channel broadcast entertainment and information programming for children and adults primarily related to
pets A pet, or companion animal, is an animal kept primarily for a person's company or entertainment rather than as a working animal, livestock, or a laboratory animal. Popular pets are often considered to have attractive appearances, intelligence ...
in the form of
feature films A feature film or feature-length film is a narrative film (motion picture or "movie") with a running time long enough to be considered the principal or sole presentation in a commercial entertainment program. The term ''feature film'' originall ...
, documentary films, television dramas,
cartoons A cartoon is a type of visual art that is typically drawn, frequently animated, in an unrealistic or semi-realistic style. The specific meaning has evolved over time, but the modern usage usually refers to either: an image or series of images ...
, docuseries, and more.


History

In November 2000, a joint venture between Stornoway Communications and
Cogeco Cogeco Inc. is a Canadian telecommunications and media company. Its corporate offices are located at 1 Place Ville-Marie in Montreal, Quebec. The company is structured into three strategic business units (SBU); Cogeco Connexion, Breezelin ...
were granted approval by the
Canadian Radio-television and Telecommunications Commission The Canadian Radio-television and Telecommunications Commission (CRTC; french: Conseil de la radiodiffusion et des télécommunications canadiennes, links=) is a public organization in Canada with mandate as a regulatory agency for broadcast ...
(CRTC) to launch a television channel called ''The Pet Network'', described as ''"a national English-language Category 2 specialty television service devoted to pets and working animals."'' Prior to the channel's launch, in January 2004, the CRTC approved an application that would see Stornoway acquire Cogeco's interest in the proposed service, along with all other services owned by Storonoway, namely
ichannel ichannel was a Canadian English-language Category A specialty channel owned by Stornoway Communications. Its programs focused on public, social, and current affairs. Its programming included films, documentaries, and talk shows. History In Nov ...
and bpm:tv. In November 2004, Stornoway announced that it had reached an agreement with
Rogers Communications Rogers Communications Inc. is a Canadian communications and media company operating primarily in the fields of wireless communications, cable television, telephony and Internet, with significant additional telecommunications and mass media ass ...
to launch the channel on its digital cable platform in December 2004. The channel subsequently ran a 30-minute promotional program on a loop from November 23 until its official launch on December 3 at 5:00pm EST. The channel would subsequently be added to various other television services providers over the years since its launch, however, the largest being Shaw Cable and
Shaw Direct Shaw Direct is a direct broadcast satellite television distributor in Canada and a subsidiary of the telecommunications company Shaw Communications. As of 2010, Shaw Direct had over 900,000 subscribers. It broadcasts on Ku band from two commu ...
, added in OctoberPet Network lands on Shaw Direct
Playback Magazine 2010-11-11
and November 2010, respectively. The launch on the Shaw Communications-owned platforms gave the channel wide distribution in Western Canada on cable and nationally via satellite. On November 12, 2012, to coincide with the launch of the channel's 2012-2013 fall programming launch, The Pet Network underwent a rebranding including of a new logo, on-air graphics, and website. In early April 2016, it was revealed by several television service providers, via their respective websites and other communications, that the channel would cease broadcasting on May 2, 2016. Stornoway Communications, who earlier shuttered another one of its own television channels, bpm:tv, in June 2015, revealed through regulatory filings, that it shuttered the channel and was requesting to revoke its broadcast licence due to inabilities in securing
sustainable distribution Sustainable distribution refers to any means of transportation / hauling of goods between vendor and purchaser with lowest possible impact on the ecological and social environment, and includes the whole distribution process from storage, order proc ...
agreements with television service providers.Stornoway shutters iChannel
Playback, 08-16-16 The company would later that year exit the television broadcasting business entirely when it shuttered its last remaining channel, ichannel, citing the same reasons for closing The Pet Network.


See also

* List of programs broadcast by The Pet Network


References


External links


The Pet Network
{{DEFAULTSORT:Pet Network, The Digital cable television networks in Canada Television channels and stations established in 2004 Television channels and stations disestablished in 2016 Defunct television networks in Canada 2004 establishments in Canada 2016 disestablishments in Canada English-language television stations in Canada