The Perfume Shop is a United Kingdom perfume retailer founded in 1992 and owned by A.S. Watson (Health & Beauty UK) Ltd, which is part of the A.S. Watson Group. The A.S. Watson Group acquired The Perfume Shop in 2005. The company is based in

High Wycombe High Wycombe, often referred to as Wycombe ( ), is a market town in Buckinghamshire, England. Lying in the valley of the River Wye, Buckinghamshire, River Wye surrounded by the Chiltern Hills, it is west-northwest of Charing Cross in London, ...

, Buckinghamshire, with a distribution centre in Dunstable. It is the second largest fragrance retailer in the UK.

History

The Perfume Shop started in 1992. When bought by Merchant Retail Group plc in 1991, it was originally called EauZone. Eauzone had six stores but three were closed down immediately, with only Guildford,

Portsmouth Portsmouth ( ) is a port and city in the ceremonial county of Hampshire in southern England. The city of Portsmouth has been a unitary authority since 1 April 1997 and is administered by Portsmouth City Council. Portsmouth is the most dens ...

and Basingstoke being retained. That year, The Perfume Shop also opened in Meadowhall, Sheffield and The Glades Shopping Centre,

Bromley Bromley is a large town in Greater London, England, within the London Borough of Bromley. It is south-east of Charing Cross, and had an estimated population of 87,889 as of 2011. Originally part of Kent, Bromley became a market town, c ...

(now Intu). Typically, The Perfume Shop trades from smaller shops than many other retailers and they averaged 400 square feet. Half of their sales came in the six weeks before

Christmas Christmas is an annual festival commemorating the birth of Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people around the world. A feast central to the Christian liturgical year ...

. It became a classic

brick and mortar Brick and mortar (also bricks and mortar or B&M) refers to a physical presence of an organization or business in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases r ...

operation with both high street shops and a website.

The Perfume Shop @ Superdrug

, it has operated a shop in shop concept at Superdrug stores. The project was initially trialled with 11 stores including Aylesbury, Milton Keynes, Bury, Glasgow, and Westfield London.

Rewards Club

In September 2011, it launched a loyalty card scheme named ‘Rewards Club’.

References

External links

Official website
AS Watson CK Hutchison Holdings Retail companies of the United Kingdom Perfume houses Retail companies established in 1992 Companies based in Buckinghamshire {{UK-retail-company-stub