The One Club is an American

non-profit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...

organization that recognizes and promotes excellence in

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

.Dougherty, Philip H. (May 11, 1981). One Club Honors Agencies. ''

New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

'' Founded in

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as The One Club for Art & Copy, The One Club produces four annual award competitions: One Show, One Show Design, One Show Interactive and One Show Entertainment. The One Show Festival is held in accord with Creative Week NYC. According to ''The Fundamentals of Creative Advertising.'', "The One Club produces advertising's most prestigious awards program."Burtenshaw, Ken; Mahon, Nik; Barfoo, Caroline (2007). ''The Fundamentals of Creative Advertising.'' AVA Publishing, The One Show coveted pencil award statues are made by New York firm,

Society Awards Society Awards is an American company best known for designing and manufacturing high-profile entertainment industry awards, including the Emmy Award, Golden Globe Award, GLAAD Media Award, and YouTube Creator Awards, among others. History Societ ...

. The winners of One Show are included in ABC Show.

History

The One Club was founded in 1961 as the Advertising Writers Association of New York. In 1969, it became The Copy Club and in 1979, the name changed for the last time to The One Club. In 1973, The One Show was created. It was a joint venture with The Copy Club and The Art Directors Club. In 1977, The Copy Club began producing The One Show independently.

Competitions

The One Show international jury of

art directors Art is a diverse range of human activity, and resulting product, that involves creative or imaginative talent expressive of technical proficiency, beauty, emotional power, or conceptual ideas. There is no generally agreed definition of what ...

copywriters Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or ...

and

creative directors A creative director (or creative supervisor) is a person who makes high-level creative decisions and, with those decisions, oversees the creation of creative assets such as advertisements, products, events, or logos. Creative director positions ar ...

considers more than 18,000 entries from nearly 60 countries, selecting 500 finalists. One Show Design awards excellence in design in advertising, branding, and other forms of visual communication in a dedicated ceremony. In 1998, The One Club launched One Show Interactive, the first award show dedicated exclusively to advertising in new media. With the One Show Interactive awards, The One Club extended its mission of recognizing creative excellence to the new media field. 2008 was the initial year for One Show Entertainment Awards, honoring outstanding creative achievements by brands in entertainment. Held annually in Los Angeles. OneScreen is the original film festival for the creative community by the creative community. It is more than just a night of commercials. It is an extension of the One Club's mission to elevate the creative standards in advertising and design in all its forms. OneScreen gives industry professionals a venue to showcase independently produced film and video work made for any platform, thereby attracting some of the most innovative and visually arresting work. Based on its primary mission to support the next generation of advertising and design creatives, The One Club’s Education Department offers several programs throughout the year. The One Show College Competition gives students the opportunity to have their work judged by the One Show jury and the potential of winning a coveted One Show Pencil. The Annual Student Exhibition hosts curated portfolio work from the top graduating students of the best local and international advertising programs.

Creative Week

Creative Week was founded in 2009 by The One Club. It brings together advertising, arts and the entire creative community for one week in the spring for diverse events such as the Creative unConference, The One Show Awards Ceremony, One Show Design Awards Ceremony, One Show Student Awards, One Show Student Portfolio Reviews, events with the Illustrators Society and Type Directors Club. The week ends with The One Show Interactive Awards and after-party.

Creative Hall of Fame

The highest award that the One Club gives is membership in their creative hall of fame. These awards recognize the leaders in the field of advertising and for their contributions to the industry.The One Club
/ref> *2017 - Tom Burrell, Susan Hoffman, David Lubars, Rebeca Mendez *2015 - Allan Beaver, Bob Greenberg, Washington Olivetto, Massimo & Lella Vignelli *2013 - Steve Hayden, Martin Puris, Jim Riswold,

John Webster John Webster (c. 1580 – c. 1632) was an English Jacobean dramatist best known for his tragedies '' The White Devil'' and '' The Duchess of Malfi'', which are often seen as masterpieces of the early 17th-century English stage. His life and c ...

, Richard Wilde *2012 -

Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; ...

Joe Pytka Joe Pytka (born November 4, 1938) is an American film, television, commercial and music video director born in Pittsburgh, Pennsylvania. He holds the record for the most nominations for the Directors Guild of America Award for Outstanding Direct ...

Paula Green Paula Green (September 18, 1927 – December 4, 2015) was an American advertising executive, best known for writing the lyrics to the "Look for the Union Label" song for ILGWU and the Avis motto "We Try Harder". Green was one of the pioneer ...

*2010 -

Saul Bass Saul Bass (; May 8, 1920 – April 25, 1996) was an American graphic designer and Oscar-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos. During his 40-year career, Bass wor ...

, Mike Hughes *2008 -

Jerry Della Femina Jerry Della Femina (born 1936) is an American advertising executive and restaurateur. Starting from a poor Italian background in Brooklyn, he eventually became chairman of Della Femina Travisano & Partners, an agency which he founded with Ron ...

*2007 - Tim Delaney,

Phil Dusenberry Philip Bernard Dusenberry (April 28, 1936 – December 29, 2007) was an American advertising executive for the BBDO advertising agency. Dusenberry was born in Brooklyn, New York City in 1936, and attended Midwood High School in Brooklyn and th ...

Paul Rand Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer, best known for his corporate Logotype, logo designs, including the logos for IBM, United Parcel Service, UPS, Enron, Morn ...

*2005 -

Cliff Freeman In geography and geology, a cliff is an area of rock which has a general angle defined by the vertical, or nearly vertical. Cliffs are formed by the processes of weathering and erosion, with the effect of gravity. Cliffs are common on ...

, John Hegarty,

Diane Rothschild Diane may refer to: People * Diane (given name) Film * ''Diane'' (1929 film), a German silent film * ''Diane'' (1956 film), a historical drama film starring Lana Turner * ''Diane'' (2017 film), a mystery film directed by Michael Mongillo * '' ...

*2004 -

Mike Tesch Mike may refer to: Animals * Mike (cat), cat and guardian of the British Museum * Mike the Headless Chicken, chicken that lived for 18 months after his head had been cut off * Mike (chimpanzee), a chimpanzee featured in several books and document ...

Patrick Kelly Patrick or Paddy Kelly may refer to: Politicians * Patrick Kelly (Irish politician) (1875–1934), Irish soldier, farmer and politician, Teachta Dála (TD) for Clare 1927–1932 * Patrick Kelly (Canadian politician) (1846–1916), Prince Edward ...

, Jeff Goodby, Rich Silverstein *2001 - David Abbott, Harry Jacobs *1999 -

Dan Wieden Dan Gordon Wieden (; March 6, 1945 – September 30, 2022) was an American advertising executive who co-founded ad firm Wieden+Kennedy. A native of Oregon, he coined the Nike tagline " Just Do It." Early life Wieden was born in Portland, Oreg ...

, David Kennedy *1997 - Jim Durfee, Lee Clow *1994 -

Jay Chiat Jay Chiat (October 25, 1931 – April 23, 2002) started his career as an American advertising copywriter. Biography Chiat was born to a Jewish family in the Bronx in New York City and grew up in Fort Lee, New Jersey. He attended Rutgers Colle ...

, Roy Grace,

Hal Riney Hal Patrick Riney (July 17, 1932 – March 24, 2008) was an American advertising executive. Biography Founder of the advertising agency Hal Riney & Partners (now Publicis & Hal Riney), Riney was named #30 on the ''Advertising Age'' 100 people o ...

*1991 - Ralph Ammirati, Tom McElligott *1984 -

George Lois George Lois (June 26, 1931 – November 18, 2022) was an American art director, designer, and author. Lois was perhaps best known for over 92 covers he designed for ''Esquire'' magazine from 1962 to 1973. Background Lois was born in New Yor ...

Herb Lubalin Herbert F. Lubalin (; March 17, 1918 – May 24, 1981) was an American graphic designer. He collaborated with Ralph Ginzburg on three of Ginzburg's magazines: ''Eros'', ''Fact'', and ''Avant Garde''. He designed the typeface, ITC Avant Garde, ...

, Carl Ally, Bob Gage, Amil Gargano, Helmut Krone *1975 - Raymond Rubicam, Maxwell Sackheim *1974 - Ed McCabe,

Shirley Polykoff Shirley Polykoff (January 18, 1908 – June 4, 1998) was a pioneering woman in American advertising, rising from an entry-level copywriter to a senior executive. Her "Does She... Or Doesn't She?" branding slogan accompanied by "Hair Color So ...

, *1973 -

John Caples John is a common English name and surname: * John (given name) * John (surname) John may also refer to: New Testament Works * Gospel of John, a title often shortened to John * First Epistle of John, often shortened to 1 John * Seco ...

James Webb Young James Webb Young (1886-1973) was an American advertising executive at J. Walter Thompson who became First Chairman of The Advertising Council. He was inducted in the American Advertising Federation Hall of Fame The Advertising Hall of Fame, opera ...

*1972 - Bob Levenson *1971 - Ron Rosenfeld *1970 -

Howard Gossage Howard Luck Gossage (1917–1969), frequently referred to as "The Socrates of San Francisco," was an advertising innovator and iconoclast during the "Mad Men" era. He is known for having said that, "The object of your advertising should not be to ...

*1969 -

Mary Wells Lawrence Mary Wells Lawrence (born Mary Georgene Berg on May 25, 1928) is an American retired advertising executive. She was the founding president of Wells, Rich, Greene, an advertising agency known for its creative work. Lawrence was the first female ...

*1968 - Phyllis K.Robinson *1967 - Bernice Fitz-Gibbon,

Claude C. Hopkins Claude C. Hopkins (1866–1932) was an American advertiser and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend. Biography ...

*1966 -

Julian Koenig Julian Norman Koenig (; April 22, 1921 – June 12, 2014) was an American copywriter. He was inducted into The One Club Creative Hall of Fame in 1966. Early life and education Koenig was born to a Jewish family Rosser Reeves Rosser Reeves (10 September 1910 – 24 January 1984) was an American advertising executive and pioneer of television advertising; Reeves generated millions for his clients. The Ted Bates agency, where he rose to chairman, exists today as Bates ...

*1964 - Bill Bernbach *1963 - David Ogilvy *1962 - George Gribbin *1961 -

Leo Burnett Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th cent ...

Educator's Hall of Fame *2012 - Rob Lawton

References

External links