The Non-Fat Yogurt
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"The Non-Fat Yogurt" is the 71st episode of the
NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
sitcom ''
Seinfeld ''Seinfeld'' ( ) is an American television sitcom created by Larry David and Jerry Seinfeld. It aired on NBC from July 5, 1989, to May 14, 1998, over nine seasons and List of Seinfeld episodes, 180 episodes. It stars Seinfeld as Jerry Seinfeld ( ...
''. It is the seventh episode of the fifth season, and first aired on November 4, 1993. The episode is a fictionalized portrayal of the
1993 New York City mayoral election The 1993 New York City mayoral election was held on Tuesday, November 2. Incumbent Mayor David Dinkins ran for re-election to a second term, but lost in a rematch with Republican Rudy Giuliani. History Dinkins had narrowly defeated Giuliani in ...
in which a yogurt shop patronized by the main cast and a name tag idea suggested by Elaine become key issues.


Plot

Jerry Jerry may refer to: Animals * Jerry (Grand National winner), racehorse, winner of the 1840 Grand National * Jerry (St Leger winner), racehorse, winner of 1824 St Leger Stakes Arts, entertainment, and media * ''Jerry'' (film), a 2006 Indian fil ...
, Elaine,
George George may refer to: People * George (given name) * George (surname) * George (singer), American-Canadian singer George Nozuka, known by the mononym George * George Washington, First President of the United States * George W. Bush, 43rd Presiden ...
and Newman are hooked on a new
frozen yogurt Frozen yogurt (also known as frogurt or by the tradename Froyo; ) is a frozen dessert made with yogurt and sometimes other dairy and non-dairy products. Frozen yogurt is a frozen product containing the same basic ingredients as ice cream, but ...
shop in which Kramer has invested. They are delighted by the fact that the yogurt is advertised as non-fat. Jerry swears near the shop owner's son Matthew, who then starts to swear frequently. Matthew's mother brings him over so that Jerry can explain to him that cursing is wrong, but Jerry curses again when Matthew destroys one of his
cassette tape The Compact Cassette or Musicassette (MC), also commonly called the tape cassette, cassette tape, audio cassette, or simply tape or cassette, is an analog magnetic tape recording format for audio recording and playback. Invented by Lou Ottens ...
s. When Kramer notices that Jerry and Elaine have gained weight, they become suspicious that the yogurt may not be non-fat, so they send it to a laboratory for testing. George runs into his childhood nemesis
Lloyd Braun Lloyd Braun (born 1958) is an American media executive. He is the founder and CEO of Whalerock Industries, a Los Angeles based media and technology company. Early life and education Braun was born in New York, the son of Merna and David Braun, ...
and makes a derisive nudge to Jerry. When Lloyd notices, George pretends that it is an involuntary spasm caused by an injury. George then has to fake the spasm repeatedly. Lloyd refers him to a doctor, who concludes that George is faking it. As he leaves the doctor's office, George bumps his elbow on the desk and experiences a real spasm, which worries him. Elaine starts dating Lloyd, who works as an aide to the
mayor of New York City The mayor of New York City, officially Mayor of the City of New York, is head of the executive branch of the government of New York City and the chief executive of New York City. The mayor's office administers all city services, public property ...
David Dinkins David Norman Dinkins (July 10, 1927 – November 23, 2020) was an American politician, lawyer, and author who served as the 106th mayor of New York City from 1990 to 1993. He was the first African American to hold the office. Before enterin ...
, who is running for re-election against
Rudy Giuliani Rudolph William Louis Giuliani (, ; born May 28, 1944) is an American politician and lawyer who served as the 107th Mayor of New York City from 1994 to 2001. He previously served as the United States Associate Attorney General from 1981 to 198 ...
. When Elaine suggests an idea for everyone in New York to wear name tags in public, Lloyd takes the idea to Dinkins. The idea is ridiculed, Dinkins is made a laughing stock, and Lloyd is fired. Lloyd then breaks up with Elaine but she believes it is due to her weight gain from the frozen yogurt. Kramer, fearful of losing his investment, tries to sway a lab technician to falsify the analysis of the yogurt. They make out, and accidentally knock a sample of blood into a test tube belonging to Rudy Giuliani. This causes Giuliani's results to show he has a high level of
cholesterol Cholesterol is any of a class of certain organic molecules called lipids. It is a sterol (or modified steroid), a type of lipid. Cholesterol is biosynthesized by all animal cells and is an essential structural component of animal cell mem ...
. Having eaten lots of supposedly non-fat frozen yogurt lately, the prospective mayor promises an investigation into the fraudulent frozen yogurt. The issue ignites voters, and Giuliani wins the election. The lab results show that the yogurt does in fact contain fat. When Jerry's local frozen yogurt shop switches to real non-fat yogurt, it tastes awful and business plummets. Matthew curses at Jerry for ruining his father's business.


Series continuity

This is the first appearance by
Lloyd Braun Lloyd Braun (born 1958) is an American media executive. He is the founder and CEO of Whalerock Industries, a Los Angeles based media and technology company. Early life and education Braun was born in New York, the son of Merna and David Braun, ...
. He was played by
Peter Keleghan Peter Keleghan is a Canadian actor and writer, perhaps best known for portraying Ben Bellow in the comedy series ''18 to Life'', Clark Claxton Sr. in the comedy series ''Billable Hours'' and Ranger Gord in ''The Red Green Show''. Currently has a ...
. Braun would reappear, played by Matt McCoy, in "
The Gum "The Gum" is the 120th episode of NBC sitcom '' Seinfeld''. This was the tenth episode for the seventh season. It aired on December 14, 1995. The episode follows Kramer and Lloyd Braun's efforts to reopen the Alex Theatre, while an overprotective ...
" and "
The Serenity Now "The Serenity Now" is the 159th episode of the NBC sitcom ''Seinfeld''. This was the third episode of the ninth and final season. It aired in the U.S. on October 9, 1997.The Parking Space "The Parking Space" is the 39th episode of the sitcom '' Seinfeld''. The episode was the 22nd episode of the third season. It aired on April 22, 1992. The story centers on George's protracted struggle with Kramer's friend Mike to claim a parking ...
".


Production

As the episode was to air two days after the
1993 New York City mayoral election The 1993 New York City mayoral election was held on Tuesday, November 2. Incumbent Mayor David Dinkins ran for re-election to a second term, but lost in a rematch with Republican Rudy Giuliani. History Dinkins had narrowly defeated Giuliani in ...
, the production crew's solution was to produce two different versions of the episode: one in which Dinkins won, and another in which Giuliani won. The plot is the same in both versions; the Giuliani version simply replaced any reference to Dinkins with a reference to Giuliani, and vice versa. The ''Seinfeld'' crew recounted that Giuliani (who was a fan of the show) and his campaign staff were immediately supportive when consulted about the episode, and they made plans to have him appear in the episode. The Dinkins camp were more reluctant to get involved, and so Phil Morris was cast as a spokesman in lieu of Dinkins himself in the Dinkins version of the episode. Because of the short interval between the election and the airing of the episode, Giuliani's scenes had to be filmed on the morning after his victory. Both versions of the episode were included on the season five
DVD The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kin ...
. All instances of the profanities being uttered were censored; there is no uncensored version of this episode available. The table reading for "The Non-Fat Yogurt" was held on October 20, 1993.


References


External links

* {{DEFAULTSORT:Non-Fat Yogurt, The Seinfeld (season 5) episodes 1993 American television episodes Television episodes written by Larry David Rudy Giuliani