The More You Know (TV programming block)
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The More You Know (TMYK) is an American
programming block Block programming is the arrangement of programs on radio or television so that those of a particular genre, theme, or target audience are united. Overview Block programming involves scheduling a series of related shows which are likely to attra ...
that is programmed by Hearst Media Production Group (formerly Litton Entertainment), and debuted on October 8, 2016 on
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
as a replacement for the animation block
NBC Kids NBC Kids was an American Saturday morning children's television programming block that aired on NBC from July 7, 2012 to September 25, 2016. Telemundo also aired a version of the block under the "MiTelemundo" title, which featured a separate line ...
. It airs on Saturday mornings on
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
and
Telemundo Telemundo (; formerly NetSpan) is an American Spanish-language terrestrial television network owned by NBCUniversal Telemundo Enterprises, a division of NBCUniversal, which in turn is owned by Comcast. It provides content nationally with pr ...
, and as of 2017 is replayed Sunday mornings on sister network Cozi TV. The block's programs are also available through all of NBC's
video on demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of ...
venues, including the network's site/app, Hulu, and cable/satellite services. Based on
NBCUniversal NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City, United States. NBCUniversal is primaril ...
's series of public service campaigns of the same name, the three-hour weekend morning block features
live-action Live action (or live-action) is a form of cinematography or videography that uses photography instead of animation. Some works combine live-action with animation to create a live-action animated film. Live-action is used to define film, video ...
programming aimed at
pre-teens Preadolescence is a stage of human development following middle childhood and preceding adolescence.New Oxford American Dictionary. 2nd Edition. 2005. Oxford University Press. It commonly ends with the beginning of puberty. Preadolescence is c ...
and
teen Adolescence () is a transitional stage of physical and psychological development that generally occurs during the period from puberty to adulthood (typically corresponding to the age of majority). Adolescence is usually associated with the te ...
s that are designed to meet federally mandated educational programming guidelines. It is Hearst's fourth E/I-centric programming block across the major U.S. television networks, joining three other Hearst blocks: Weekend Adventure ( ABC),
Dream Team Dream Team may refer to: Sport Basketball * Dream Team, the 1992 United States men's Olympic basketball team in Barcelona * Dream Team II, the 1994 U.S. men's national basketball team at the FIBA World Championship * Dream Team III, the 1996 ...
(
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
), and
One Magnificent Morning One Magnificent Morning (OMM) is an American programming block that is programmed by Hearst Media Production Group (formerly Litton Entertainment) and distributed by CBS Media Ventures, and debuted on October 4, 2014, as a replacement for the an ...
(
The CW ''The'' () is a grammatical Article (grammar), article in English language, English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite ...
). As of January 6, 2018, a version of the block also airs on NBC's sister network
Telemundo Telemundo (; formerly NetSpan) is an American Spanish-language terrestrial television network owned by NBCUniversal Telemundo Enterprises, a division of NBCUniversal, which in turn is owned by Comcast. It provides content nationally with pr ...
under the name MiTelemundo, with all of its programs dubbed in
Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Can ...
. Telemundo had previously aired a Spanish-language version of NBC Kids under the same title.


History

Between February 24, 2016 and March 3, 2016, NBCUniversal announced that it would discontinue its existing weekend morning block
NBC Kids NBC Kids was an American Saturday morning children's television programming block that aired on NBC from July 7, 2012 to September 25, 2016. Telemundo also aired a version of the block under the "MiTelemundo" title, which featured a separate line ...
, which was programmed by Sprout (now
Universal Kids Universal Kids is an American children's television channel owned by the NBCUniversal Television and Streaming unit of Comcast's NBCUniversal. The channel launched on September 26, 2005, as PBS Kids Sprout, a preschool-oriented channel jointly ...
), in favor of The More You Know, a new, three-hour block produced by
Litton Entertainment The Hearst Media Production Group (formerly Litton Syndications and Litton Entertainment) is an American media and production company based in New York City, New York as a division of the Hearst Television subsidiary of Hearst Communications, with ...
, that would feature live-action educational programming aimed towards teenagers and their parents. The block serves as a brand extension of ''
The More You Know ''The More You Know'' is a series of public service announcements (PSAs) broadcast on the NBC family of channels in the United States and other locations, featuring educational messages. These PSAs are broadcast occasionally during NBC's networ ...
''—a series of
public service A public service is any service intended to address specific needs pertaining to the aggregate members of a community. Public services are available to people within a government jurisdiction as provided directly through public sector agencies ...
campaigns first launched by NBC in 1989. NBC Kids aired for the final time on September 25, 2016. It was thought to be the last conclusive Saturday morning block across the major U.S. commercial broadcast networks that primarily featured non-educational children's programming. Such content has gradually fallen out of favor because of the E/I rules, as well as shifts in viewing habits towards
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s and online
video on demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of ...
services for cartoons and other youth-oriented content. ''The More You Know'' debuted two weeks later on October 8, 2016 (October 1 children's programming was pre-empted for NBC network coverage of the
2016 Ryder Cup The 41st Ryder Cup Matches were held in the United States from September 30 to October 2, 2016, at the Hazeltine National Golf Club in Chaska, Minnesota, a suburb southwest of Minneapolis. Europe entered the competition as the cup holders, havin ...
). On January 6, 2018, Telemundo relaunched its MiTelemundo block—which had also been programmed by Sprout—with a new schedule consisting of
Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Can ...
dubs of The More You Know's programming.


Programming


Current


Former


References

{{DEFAULTSORT:More You Know, The (block) National Broadcasting Company Litton Entertainment Brokered programming Television programming blocks Television shows featuring audio description