''The Grocer'' is a British magazine devoted to grocery sales, published by

William Reed Business Media William Reed is a digital, high value data and events business serving the food and drinks sector. In 2021, it had offices in five locations - in Crawley, London, Montpellier, Singapore and Chicago. Early history In 1862, William Reed foun ...

. It has been published since 1862.

The Grocer 33

A feature of the magazine is 'The Grocer 33'. This is a survey of each of the 5 leading supermarkets' (

Asda Asda Stores Ltd. () (often styled as ASDA) is a British supermarket chain. It is headquartered in Leeds, England. The company was founded in 1949 when the Asquith family merged their retail business with the Associated Dairies company of Yorks ...

Morrisons Wm Morrison Supermarkets, trading as Morrisons, is the fifth largest supermarket chain in the United Kingdom. As of 2021, the company had 497 supermarkets across England, Wales and Scotland, as well as one in Gibraltar. The company is headq ...

Sainsbury's J Sainsbury plc, trading as Sainsbury's, is the second largest chain of supermarkets in the United Kingdom, with a 14.6% share of UK supermarket sales. Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company ...

Tesco Tesco plc () is a British Multinational corporation, multinational groceries and general merchandise retailer headquartered in Welwyn Garden City, England. In 2011 it was the third-largest retailer in the world measured by gross revenues an ...

and

Waitrose Waitrose & Partners (formally Waitrose Limited) is a brand of British supermarkets, founded in 1904 as Waite, Rose & Taylor, later shortened to Waitrose. It was acquired in 1937 by employee-owned retailer John Lewis Partnership, which still se ...

) prices and availability on a range of 33 popular lines and published in each issue. The survey is conducted by "mystery shoppers" and different branches in varying parts of the country are used for each week's survey. The supermarkets place prominence on this feature and ASDA heavily promotes the fact it has been the lowest-priced supermarket in ''The Grocers survey for the past fifteen years.

Industry awards

The Grocer runs a range of awards in the food retail industry, including: *The Grocer Gold Awards *The Grocer Own Label Food & Drink Awards *The Grocer Food & Drink Awards *Grocery Advertising and Marketing Industry Awards (Gramia) *The Convenience Retail Awards

References

External links

''The Grocer'' home page
{{DEFAULTSORT:Grocer, The 1862 establishments in the United Kingdom Business magazines published in the United Kingdom Weekly magazines published in the United Kingdom Magazines established in 1862 Professional and trade magazines