''The General Electric Concert'' was a music series sponsored by General Electric and broadcast on the

NBC Red Network The NBC, National Broadcasting Company's NBC Radio Network (known as the NBC Red Network prior to 1942) was an American commercial radio network which was in operation from 1926 through 2004. Along with the Blue Network, NBC Blue Network it was ...

beginning in 1931. Featuring orchestral selections along with tenor

Richard Crooks Richard Alexander Crooks (June 26, 1900 – September 29, 1972) was an American tenor and a leading singer at the New York Metropolitan Opera. Biography He was born the second son of Alexander and Elizabeth Crooks on June 26, 1900 in Trenton, N ...

, the 30-minute program aired Sunday afternoon at 5:30pm in 1931–32. It moved to Sunday evenings at 9pm for the 1932–33 season. As early as 1923, General Electric sponsored radio programs on WGY in

Schenectady, New York Schenectady () is a city in Schenectady County, New York, United States, of which it is the county seat. As of the 2020 census, the city's population of 67,047 made it the state's ninth-largest city by population. The city is in eastern New Y ...

. Walter Damrosch, a pioneer in the presentation of music on radio, conducted the orchestra for General Electric in the late 1920s and early 1930s on a program that was listed in newspapers as ''Damrosch's General Electric Concert''.''The Wisconsin State Journal'', May 9, 1930
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