''The Fifties'' (1993) is a history book by

David Halberstam David Halberstam (April 10, 1934 April 23, 2007) was an American writer, journalist, and historian, known for his work on the Vietnam War, politics, history, the Civil Rights Movement, business, media, American culture, Korean War, and late ...

centered on the decade of the 1950s in the United States. Rather than using a straightforward linear narrative, Halberstam separately profiles many of the notable trends and people of the post-

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposing ...

era, starting with

Harry S. Truman Harry S. Truman (May 8, 1884December 26, 1972) was the 33rd president of the United States, serving from 1945 to 1953. A leader of the Democratic Party, he previously served as the 34th vice president from January to April 1945 under Franklin ...

's stunning presidential victory in 1948 against

Thomas E. Dewey Thomas Edmund Dewey (March 24, 1902 – March 16, 1971) was an American lawyer, prosecutor, and politician who served as the 47th governor of New York from 1943 to 1954. He was the Republican candidate for president in 1944 and 1948: although ...

. Halberstam chronicles political and cultural trends during the decade, including the beginnings of the

Civil Rights Movement The civil rights movement was a nonviolent social and political movement and campaign from 1954 to 1968 in the United States to abolish legalized institutional racial segregation, discrimination, and disenfranchisement throughout the Unite ...

and the Cold War, the creation of rock and roll via the rise of

Elvis Presley Elvis Aaron Presley (January 8, 1935 – August 16, 1977), or simply Elvis, was an American singer and actor. Dubbed the "Honorific nicknames in popular music, King of Rock and Roll", he is regarded as Cultural impact of Elvis Presley, one ...

, the introduction of fast food and mass marketing via the rise of

McDonald's McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hambur ...

, the

Holiday Inn Holiday Inn is an American chain of hotels based in Atlanta, Georgia. and a brand of IHG Hotels & Resorts. The chain was founded in 1952 by Kemmons Wilson, who opened the first location in Memphis, Tennessee that year. The chain was a division ...

hotel chain, the transformation of General Motors into the center of new car culture through the work of designer

Harley Earl Harley Jarvis Earl (November 22, 1893 – April 10, 1969) was an American automotive designer and business executive. He was the initial designated head of design at General Motors, later becoming vice president, the first top executive ever ...

, the beginnings of the sexual revolution with the creation of the

birth control pill The combined oral contraceptive pill (COCP), often referred to as the birth control pill or colloquially as "the pill", is a type of birth control that is designed to be taken orally by women. The pill contains two important hormones: progesti ...

, and the beginnings of the American

counterculture A counterculture is a culture whose values and norms of behavior differ substantially from those of mainstream society, sometimes diametrically opposed to mainstream cultural mores.Eric Donald Hirsch. ''The Dictionary of Cultural Literacy''. Hou ...

through the emergence of actors Marlon Brando and James Dean and Beat Generation writers Jack Kerouac and

Allen Ginsberg Irwin Allen Ginsberg (; June 3, 1926 – April 5, 1997) was an American poet and writer. As a student at Columbia University in the 1940s, he began friendships with William S. Burroughs and Jack Kerouac, forming the core of the Beat Gener ...

. The book ends with an account of the first televised debate between

Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was ...

and

John F. Kennedy John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), often referred to by his initials JFK and the nickname Jack, was an American politician who served as the 35th president of the United States from 1961 until his assassination ...

, serving as a prelude to the 1960s. Journalist Frye Gaillard cited it as an inspiration for his book ''A Hard Rain: America in the 1960s''. A documentary adaption of the book was aired in 1997 on

The History Channel History (formerly The History Channel from January 1, 1995 to February 15, 2008, stylized as HISTORY) is an American pay television network and flagship channel owned by A&E Networks, a joint venture between Hearst Communications and the Disney ...

Editions

References

External links

''Booknotes'' interview with Halberstam on ''The Fifties'', July 11, 1993.
1993 non-fiction books 1950s in the United States Books by David Halberstam Villard (imprint) books {{US-hist-book-stub