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The Coca-Cola
Coca-Cola
Company, which is headquartered in Atlanta, Georgia, but incorporated in Wilmington, Delaware,[2] is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.[3] The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Atlanta, Georgia.[4] The Coca-Cola formula and brand were bought in 1889 by Asa Griggs Candler
Asa Griggs Candler
(December 30, 1851 – March 12, 1929), who incorporated The Coca-Cola
Coca-Cola
Company in 1892. The company has operated a franchised distribution system since 1889, wherein The Coca-Cola
Coca-Cola
Company only produces syrup concentrate, which is then sold to various bottlers throughout the world who hold exclusive territories. The Coca-Cola
Coca-Cola
Company owns its anchor bottler in North America, Coca-Cola
Coca-Cola
Refreshments. The company's stock is listed on the NYSE (NYSE: KO) and is part of DJIA, the S&P 500 index, the Russell 1000 Index, and the Russell 1000 Growth Stock Index. Muhtar Kent
Muhtar Kent
serves as chairman of the company with James Quincey
James Quincey
as president and chief executive officer.

Contents

1 History

1.1 Acquisitions

2 Revenue and sales 3 Stock 4 Staff and management 5 Bottlers 6 Consumer relations and civic involvement 7 Criticism 8 Advertising 9 Products and brands

9.1 Non-food assets

9.1.1 Columbia Pictures 9.1.2 World of Coca-Cola

9.2 Brands

9.2.1 Tab 9.2.2 Other soft drinks 9.2.3 BreakMate 9.2.4 Healthy beverages 9.2.5 Best selling 9.2.6 Information 9.2.7 Green tea 9.2.8 Glaceau 9.2.9 Huiyuan Juice 9.2.10 Coke Mini can 9.2.11 Holiday can 9.2.12 Stake in Monster Beverage

10 Sponsorship

10.1 Sports 10.2 Television 10.3 Theme parks

11 See also 12 References 13 Notes 14 Further reading 15 External links

History[edit] Main article: Coca-Cola Acquisitions[edit] The company has a long history of acquisitions. Coca-Cola
Coca-Cola
acquired Minute Maid
Minute Maid
in 1960,[5] the Indian cola brand Thums Up
Thums Up
in 1993,[6] and Barq's
Barq's
in 1995.[7] In 2001, it acquired the Odwalla
Odwalla
brand of fruit juices, smoothies, and bars for $181 million.[8][9] In 2007, it acquired Fuze Beverage
Beverage
from founder Lance Collins and Castanea Partners for an estimated $250 million.[10][11] The company's 2009 bid to buy a Chinese juice maker ended when China rejected its $2.4 billion bid for the Huiyuan Juice Group, on the grounds the resulting company would be a virtual monopoly.[12] Nationalism was also thought to be a reason for aborting the deal.[13] In 1982, Coca-Cola
Coca-Cola
purchased Columbia Pictures
Columbia Pictures
for $692 million. It sold the movie studio to Sony, for $3 billion, in 1989.[14] In 2013, Coca-Cola finalized its purchase of ZICO, a coconut water company.[15][16][17] In 2011, the Coca-Cola
Coca-Cola
company bought the rest of the organic tea company Honest Tea, after buying a 40% stake in the company in 2008.[18] In 2015, the company took a minority stake ownership in the cold pressed juice manufacturer, Suja Life LLC.[19][20] Revenue and sales[edit]

The Coca-Cola
Coca-Cola
Company's Minute Maid
Minute Maid
group North America offices in Sugar Land Town Square, Sugar Land, Texas, United States

According to The Coca-Cola
Coca-Cola
Company's 2005 Annual Report, the firm at that time sold beverage products in more than 200 countries.[21] The 2005 report further states that of the more than 50 billion beverage servings of all types consumed worldwide, daily, beverages bearing the trademarks owned by or licensed to Coca-Cola
Coca-Cola
account for approximately 1.5 billion. Of these, beverages bearing the trademark "Coca-Cola" or "Coke" accounted for approximately 78% of the company's total gallon sales.[21] According to the 2007 Annual Report, Coca-Cola
Coca-Cola
had gallon sales distributed as follows: 43% in the United States, 37% in Mexico, India, Pakistan, Brazil, Japan, and the People's Republic of China, and 20% spread throughout the rest of the world.[citation needed] The figure in 2010 showed that they sold 1.6 billion drinks every day.[citation needed] In 2010, it was announced that Coca-Cola
Coca-Cola
had become the first brand to top £1 billion in annual UK grocery sales.[22] In 2017, Coke sales were down 11% from a year ago due to consumer tastes shifting away from sugary drinks and due to health risks associated with artificial sweeteners in Diet drinks.[23] Stock[edit]

Certificate of Purchase Class A Stock for 20 Shares of The Coca-Cola Company, issued 20. February 1929

Since the 1920s, Coca-Cola
Coca-Cola
has been a publicly traded company.[24] One share of stock purchased in 1919 for $40, with all dividends reinvested, would be worth $9.8 million in 2012, a 10.7% annual increase, adjusted for inflation.[25] In 1987, Coca-Cola
Coca-Cola
once again became one of the 30 stocks which makes up the Dow Jones Industrial Average, which is commonly referenced as a proxy for stock market performance; it had previously been a Dow stock from 1932 to 1935.[26] Coca-Cola
Coca-Cola
has paid a dividend, increasing each year for 49 years.[27][28] Stock is available from a direct purchase program, through Computershare Trust Company, but unlike many programs, has investment fees.[29] Staff and management[edit] Main page: Category: Coca-Cola
Coca-Cola
people The following are key management as of May 2017 (excluding VP positions and regional leaders):[30]

Muhtar Kent
Muhtar Kent
(Chairman of the Board) James Quincey
James Quincey
(President and Chief Executive Officer) Marcos de Quinto (Chief Marketing Officer) J. Alexander M. Douglas, Jr. (President, Coca‑ Cola
Cola
North America) Ceree Eberly (Chief People Officer) Irial Finan (President, Bottling Investments Group) Bernhard Goepelt (General Counsel and Chief Legal Counsel) Julie Hamilton (Chief Customer and Commercial Leadership Officer) Brent Hastie (Senior Vice President, Strategy and Planning) Ed Hays (Chief Technical Officer) Barry Simpson (Chief Information Officer) Clyde C. Tuggle (Chief Public Affairs and Communications Officer) Kathy N. Waller (Chief Financial Officer) Craig Williams (President, The McDonald's
McDonald's
Division)

The following are all directors as of November 2016:[30] See also: Category:Directors of The Coca-Cola
Coca-Cola
Company

Muhtar Kent
Muhtar Kent
(Chairman) Herbert A. Allen Jr. Ronald W. Allen Marc Bolland Ana Botín Howard G. Buffett Richard M. Daley Barry Diller Helene D. Gayle Alexis M. Herman Bobby Kotick Maria Elena Lagomasino Sam Nunn David B. Weinberg

Bottlers[edit]

Coca-Cola

In general, The Coca-Cola
Coca-Cola
Company and its subsidiaries only produce syrup concentrate, which is then sold to various bottlers throughout the world who hold a local Coca-Cola
Coca-Cola
franchise. Coca-Cola
Coca-Cola
bottlers, who hold territorially exclusive contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners. The bottlers then sell, distribute, and merchandise the resulting Coca-Cola
Coca-Cola
product to retail stores, vending machines, restaurants, and food service distributors. Outside the United States, these bottlers also control the fountain business.[citation needed] Since the early 1980s, the company has actively encouraged the consolidation of bottlers, with the company often owning a share of these "anchor bottlers".[31]

Outside North America

The company's largest bottlers outside North America are:[32]

Coca-Cola
Coca-Cola
Amatil, based in Australia
Australia
(Australia, New Zealand, Indonesia, South Pacific nations) (Company owns a share) Coca-Cola
Coca-Cola
European Partners PLC, based in the United Kingdom
United Kingdom
(western Europe) (Company owns share) Coca-Cola
Coca-Cola
Bottling Shqipëria, based in Albania Coca-Cola
Coca-Cola
Bottlers Philippines, Inc., based in the Philippines, a joint venture between the company and Coca-Cola
Coca-Cola
FEMSA Coca-Cola
Coca-Cola
FEMSA, based in Mexico
Mexico
(parts of Mexico
Mexico
and Latin America) (Company owns share) Arca Continental, also based in Mexico
Mexico
(parts of Mexico
Mexico
and Latin America and in US under Coca-Cola
Coca-Cola
Southwest Beverages LLC in the state of Texas and parts of New Mexico, Oklahoma and Arkansas ) (independent) Embotelladora Andina S.A, based in Chile
Chile
(southern South America) (independent) Coca-Cola
Coca-Cola
Beverages Africa, based in Port Elizabeth, South Africa (southern and eastern Africa) (company owns share) Coca-Cola
Coca-Cola
Korea, based in South Korea
South Korea
(independent) Coca-Cola
Coca-Cola
HBC AG, originally based in Greece
Greece
but now located in Switzerland
Switzerland
(Greece, Eastern Europe, Russia, and Nigeria) (Company owns share) Coca-Cola
Coca-Cola
Icecek, based in Turkey
Turkey
(Turkey, southwest Asia, Arabia) (Company owns share) Swire Group, based in Hong Kong
Hong Kong
(China, Taiwan, Hong Kong) (independent) Kirin Company, based in Japan
Japan
(independent)

In the United States

Houston Coca-Cola
Coca-Cola
Bottling Company

In the United States, the company bypasses bottlers and is responsible for the manufacture and sale of fountain syrups directly to authorized fountain wholesalers and some fountain retailers.[33] After purchasing the North American assets of Coca-Cola
Coca-Cola
Enterprises, as of 2014 the company directly owns 100% of Coca-Cola
Coca-Cola
Refreshments, the anchor bottler of Coca-Cola
Coca-Cola
products in North America, representing about 90% of Canada and 80% of the United States.[citation needed] Other major bottlers in the United States
United States
are:

Coca-Cola
Coca-Cola
Bottling Co. Consolidated, based in Charlotte, North Carolina (company owns share) Coca-Cola
Coca-Cola
Bottling Company of Northern New England based in Bedford, New Hampshire and owned by Kirin Company Coca-Cola
Coca-Cola
Bottling Company United, based in Birmingham, Alabama (independent) Swire Coca-Cola
Coca-Cola
USA, based in Salt Lake City, Utah
Salt Lake City, Utah
and owned by Swire Group

In September 2015, the company announced the sale of several production plants and territories to Swire, Consolidated, and United, and creation of the Coca-Cola
Coca-Cola
National Product Supply System which controls 95% of the territory in the United States.[34] Consumer relations and civic involvement[edit] After Martin Luther King, Jr.
Martin Luther King, Jr.
won the 1964 Nobel Peace Prize, plans for an interracial celebratory dinner in still-segregated Atlanta
Atlanta
were not initially well supported by the city's business elite until Coca-Cola
Coca-Cola
intervened.[35]

J. Paul Austin, the chairman and CEO of Coca-Cola, and Mayor Ivan Allen summoned key Atlanta
Atlanta
business leaders to the Commerce Club's eighteenth floor dining room, where Austin told them flatly, 'It is embarrassing for Coca-Cola
Coca-Cola
to be located in a city that refuses to honor its Nobel Prize winner. We are an international business. The Coca-Cola
Coca-Cola
Company does not need Atlanta. You all need to decide whether Atlanta
Atlanta
needs the Coca-Cola
Coca-Cola
Company.' Within two hours of the end of that meeting, every ticket to the dinner was sold. — Andrew Young[36]

Throughout 2012, Coca-Cola
Coca-Cola
contributed $1,700,500 to a $46 million political campaign known as "The Coalition Against The Costly Food Labeling Proposition, sponsored by Farmers and Food Producers".[37] This organization was set up to oppose a citizen's initiative, known as Proposition 37, demanding mandatory labeling of foods containing genetically modified ingredients.[38] In 2012, Coca-Cola
Coca-Cola
was listed as a partner of the (RED) campaign, together with other brands such as Nike, Girl, American Express, and Converse. The campaign's mission is to prevent the transmission of the HIV virus from mother to child by 2015 (the campaign's byline is "Fighting For An AIDS Free Generation").[39] Criticism[edit] Main article: Criticism of Coca-Cola Since the early 2000s, the criticisms over the use of Coca-Cola products as well as the company itself, escalated with concerns over health effects, environmental issues, animal testing, economic business practices and employee issues. The Coca-Cola
Coca-Cola
Company has been faced with multiple lawsuits concerning these various criticisms. Advertising[edit]

1996–2002 Chevrolet Express
Chevrolet Express
wagon from The Coca-Cola
Coca-Cola
Company.

Coca-Cola
Coca-Cola
advertising has "been among the most prolific in marketing history", with a notable and major impact on popular culture and society as a whole. The logo, bottle design, and brand image are internationally recognizable. Their product is ranked the number one soft drink, repeatedly, internationally, and has notoriety as the first soft drink consumed by astronauts in space. Coca-Cola
Coca-Cola
employs a diverse range of integrated marketing communications to advertise through direct marketing, web based media, social media, and sales promotions (Stringer, 2015).[40] The company carefully considers all touch points a consumer (or prospective consumer) has with the brand as potential delivery channels for the brand's message, and makes use of all relevant communication systems. This well established, long standing, consistent approach has created a longing for the product that by far "superseded the desire for that typically associated with a drink to quench one's thirst" (Dudovskiy, 2015).[41]

Direct marketing

They have exclusive vendor company partnerships, which eliminates competition, e.g. cinemas and restaurants only serving Coca-Cola
Coca-Cola
over Pepsi. At sponsored sporting events, they again eliminate competition by attaining sole sale rights as well as VIP sales opportunities to important clients, e.g., baseball fields.

Viral marketing

The company also markets via mobile marketing in text messages, e.g. viral marketing campaigns (Stringer, 2015).[40]

Web and social media

They set the industry benchmark as the brand so universally recognized that audience building is unnecessary. Their fan engagement spans 86 million globally across social media channels. They deliver a consistently unified message whether it be through new products, online interaction, and social, cultural, or sporting events (Stringer, 2015).[40]

Sales and promotions

In the retail setting, direct store beverage delivery trucks (mobile advertising) as well as point of sale coolers and vending machines have bright red logo blazoned branding. In terms of food service, Coca-Cola
Coca-Cola
is a food pairing suggestion that is now ingrained as a food match, e.g., for popcorn, burgers, fries, and hot dog combos (Stringer, 2015).[40] Products and brands[edit] Main article: List of Coca-Cola
Coca-Cola
brands See also: List of assets owned by The Coca-Cola
Coca-Cola
Company

Coca-Cola
Coca-Cola
Company's office building in Madrid
Madrid
(Spain)

The Coca-Cola
Coca-Cola
Company offers more than 350 brands in over 200 countries, aside from its namesake Coca-Cola
Coca-Cola
beverage. Non-food assets[edit] Columbia Pictures[edit] Coca-Cola
Coca-Cola
bought Columbia Pictures
Columbia Pictures
in 1981 owing to the low monetary value of the studio. The film company was the first and only studio ever owned by Coca-Cola. During its ownership of the studio, the studio released many popular films including Ghostbusters, Stripes, The Karate Kid, and some others. However, after the 1987 film Ishtar, Columbia was sold to Tokyo-based Sony. World of Coca-Cola[edit] Main article: World of Coca-Cola Coca-Cola
Coca-Cola
operates a soft drink themed tourist attraction in Atlanta, Georgia; the World of Coca-Cola
Coca-Cola
is a multi-storied exhibition. It features flavor sampling and a history museum, with locations in Las Vegas, Nevada and Lake Buena Vista, Florida.[42][43] Brands[edit] Tab[edit] Tab was Coca-Cola's first attempt to develop a diet soft drink, using saccharin as a sugar substitute. Introduced in 1963, the product is still sold today, although its sales have dwindled since the introduction of Diet Coke. The Tab soft drink is difficult to locate in recent times, due to its de facto replacement by Diet Coke.[44] Other soft drinks[edit] The Coca-Cola
Coca-Cola
Company also produces a number of other soft drinks including Fanta
Fanta
(introduced circa 1941) and Sprite. Fanta's origins date back to World War II during a trade embargo against Germany on cola syrup, making it impossible to sell Coca-Cola
Coca-Cola
in Germany. Max Keith, the head of Coca-Cola's German office during the war, decided to create a new product for the German market, made from products only available in Germany at the time, which they named Fanta.[45] The drink proved to be a hit, and when Coke took over again after the war, it adopted the Fanta
Fanta
brand as well. Fanta
Fanta
was originally an orange flavored soft drink which can come in plastic bottles or cans. It has become available in many different flavors now such as grape, peach, grapefruit, apple, pineapple, and strawberry. In 1961, Coca-Cola
Coca-Cola
introduced Sprite, a lemon-lime soft drink, and another of the company's bestsellers and its response to 7 Up.

An ad in Berlin, Germany.

Coca-Cola
Coca-Cola
South Africa also released Valpre Bottled "still" and "sparkling" water. In 1969, the company released Simba, which was a take on Mountain Dew, and had packaging that was African desert themed, replete with an African Lion as the symbol of the brand. The tagline was "Simba - It Cures the African Thirst." Also in 1969, the company released a line of products under the name of Santiba, which was targeted for mixing cocktails and party usage, products including Quinine water and Ginger Ale. Like the above-mentioned Simba, the Santiba line of products was short lived in the marketplace. BreakMate[edit] Main article: BreakMate No longer manufactured, the Coca-Cola
Coca-Cola
BreakMate was a three-flavour dispenser introduced by Coca-Cola
Coca-Cola
and Siemens
Siemens
in 1988. Intended for use in offices with five to fifty people,[46] its refrigerated compartment held three individual one-litre plastic containers of soda syrup and a CO2 tank. Like a soda fountain, it mixed syrup in a 1:5 ratio with carbonated water. In North America, Coca-Cola
Coca-Cola
discontinued spare BreakMate parts in 2007 and stopped distributing the syrup in 2010.[47] Healthy beverages[edit] During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverage brands. These included Minute Maid
Minute Maid
Juices to Go, Powerade
Powerade
sports beverage, flavored tea Nestea
Nestea
(in a joint venture with Nestlé), Fruitopia
Fruitopia
fruit drink, and Dasani
Dasani
water, among others. In 2001, Minute Maid
Minute Maid
division launched the Simply Orange
Simply Orange
brand of juices including orange juice. 2016, Coca-Cola
Coca-Cola
India introduced Vio (flavoured milk) to enter into the value added dairy category, the product lays the foundation for Coca-Cola's new segment after Carbonated beverages: Water and Juices.[48] In 2004, perhaps in response to the burgeoning popularity of low-carbohydrate diets such as the Atkins diet, Coca-Cola
Coca-Cola
announced its intention to develop and sell a low-carbohydrate alternative to Coke Classic, dubbed C2 Cola. C2 contains a mix of high fructose corn syrup, aspartame, sucralose, and Acesulfame potassium. C2 is designed to more closely emulate the taste of Coca-Cola
Coca-Cola
Classic. Even with less than half of the food energy and carbohydrates of standard soft drinks, C2 is not a replacement for zero-calorie soft drinks such as Diet Coke. C2 went on sale in the U.S. on June 11, 2004, and in Canada in August 2004. C2's future is uncertain due to disappointing sales. Starting in 2009, The Coca-Cola
Coca-Cola
Company invested in Innocent Drinks, first with a minor stake, increasing to 90% in the first quarter of 2013.[49] It was in May 2014 when Finley, a sparkling fruit-flavoured drink, was launched in France. It was launched in other countries later,[50] including Belgium
Belgium
and Luxembourg
Luxembourg
in September. The drink had first been developed to start by Coca-Cola
Coca-Cola
in 2001 in Belgium.[51] The drink is targeted for adults, and is low in sugar with four flavors in 2014.[50] Best selling[edit] Coca-Cola
Coca-Cola
is the best-selling soft drink in most countries, and was recognized as the number one global brand in 2010.[52] While the Middle East is one of the only regions in the world where Coca-Cola
Coca-Cola
is not the number one soda drink, Coca-Cola
Coca-Cola
nonetheless holds almost 25% marketshare (to Pepsi's 75%) and had double-digit growth in 2003.[53] Similarly, in Scotland, where the locally produced Irn-Bru
Irn-Bru
was once more popular, 2005 figures show that both Coca-Cola
Coca-Cola
and Diet Coke
Diet Coke
now outsell Irn-Bru.[54] In Peru, the native Inca Kola
Inca Kola
has been more popular than Coca-Cola, which prompted Coca-Cola
Coca-Cola
to enter in negotiations with the soft drink's company and buy 50% of its stakes. In Japan, the best selling soft drink is not cola, as (canned) tea and coffee are more popular.[55] As such, The Coca-Cola
Coca-Cola
Company's best selling brand there is not Coca-Cola, but Georgia.[56] In May 2016, The Coca-Cola
Coca-Cola
Company temporarily halted production of its signature drink in Venezuela due to sugar shortages.[57] Since then, The Coca-Cola
Coca-Cola
Company has since been using "minimum inventories of raw material" to make their signature drinks at two production plants in Venezuela.[58] Information[edit] On July 6, 2006, a Coca-Cola
Coca-Cola
employee and two other people were arrested and charged with trying to sell trade secrets information to the soft drink maker's competitor, PepsiCo
PepsiCo
for $1.5 million. The recipe for Coca-Cola, perhaps the company's most closely guarded secret, was never in jeopardy. Instead, the information was related to a new beverage in development. Coca-Cola
Coca-Cola
executives verified that the documents were valid and proprietary. At least one glass vial containing a sample of a new drink was offered for sale, court documents said. The conspiracy was revealed by PepsiCo, which notified the authorities when they were approached by the conspirators.[59] Green tea[edit] The company announced a new "negative calorie" green tea drink, Enviga, in 2006, along with trying coffee retail concepts Far Coast and Chaqwa. Glaceau[edit] On May 25, 2007, Coca-Cola
Coca-Cola
announced it would purchase Glaceau, a maker of flavored vitamin-enhanced drinks (vitamin water), flavored waters, and Burn energy drinks, for $4.1 billion in cash.[60] Huiyuan Juice[edit] On September 3, 2008, Coca-Cola
Coca-Cola
announced its intention to make cash offers to purchase China Huiyuan Juice Group Limited (which has a 42% share of the Chinese pure fruit juice market[61]) for US$2.4bn (HK$12.20 per share).[62] China's ministry of commerce blocked the deal on March 18, 2009, arguing that the deal would hurt small local juice companies, could have pushed up juice market prices, and limited consumers' choices.[63] Coke Mini can[edit] In October 2009, Coca-Cola
Coca-Cola
revealed its new 90-calorie mini can that holds 7.5 fluid ounces.[64] The mini can is often sold in 8 packs. Despite costing nearly 30 percent more per ounce, the mini cans have been met with positive sales figures.[65] Holiday can[edit] In November 2011, Coca-Cola
Coca-Cola
revealed a seasonal design for their regular Coke cans as part of a partnership with the World Wildlife Fund. However it was withdrawn only a month after release due to consumer complaints about the similar look to the silver cans commonly used for Diet Coke. There were also complaints about deviating from traditional red as the color of Coca-Cola
Coca-Cola
cans previously.[66] Stake in Monster Beverage[edit] It was announced on August 14, 2014, that Coca-Cola
Coca-Cola
Co is making a cash payment of $2.15 billion for a 16.7 percent stake in Monster Beverage
Beverage
Corp to expand its market for energy drinks. Coke's ownership in Full Throttle and Burn will be transferred to Monster. In return, Monster will transfer its ownership in Hansen's Natural Sodas and Peace Iced Tea to Coke. Muhtar Kent, Coke's Chief Executive Officer, stated that the company has the option to increase its stake to 25 percent but cannot exceed that percentage in the next four years.[67][68] Sponsorship[edit] Coca-Cola's advertising expenses accounted for US$3.256 billion in 2011.[69] Sports[edit] Coca-Cola
Coca-Cola
sponsored the English Football League
Football League
from the beginning of the 2004–05 season (beginning August 2004) to the start of 2010/11 season, when the Football League
Football League
replaced it with NPower.[citation needed] Along with this, Coca-Cola
Coca-Cola
sponsored the Coca-Cola
Coca-Cola
Football Camp, that took place in Pretoria, South Africa during the 2010 FIFA World Cup, during which hundreds of teenagers from around the world were able to come together and share their love of the game, partly due to Best Buy's efforts through their @15 program.[70] Other major sponsorships include the AFL; NHRA; NASCAR; the PGA Tour; NCAA
NCAA
Championships; the Olympic Games; the NRL; the FIFA World Cups; and the UEFA European Championships.[citation needed] Each Fall, Coca-Cola
Coca-Cola
is the sponsor of the TOUR Championship
TOUR Championship
by Coca-Cola
Coca-Cola
held at East Lake Golf Club
East Lake Golf Club
in Atlanta, GA. The TOUR Championship
TOUR Championship
is the season ending tournament of the PGA TOUR.[citation needed] In the Philippines, it has a team in the Philippine Basketball Association, the Powerade
Powerade
Tigers.[citation needed] Television[edit] The company sponsored the popular Fox singing-competition series American Idol
American Idol
from 2002 until 2014.[71] Coca-Cola
Coca-Cola
is a sponsor of the nightly talk show on PBS, Charlie Rose in the US.[72] Coca-Cola
Coca-Cola
are also executive producers of Coke Studio (Pakistan). There are various adaptations of Coke Studio such as Coke Studio (India) and Coke Studio (Middle East). Theme parks[edit] While not necessarily having naming rights to anything in all locations, the company does sponsor and provide beverages in many theme parks, usually in an exclusive capacity. This includes the Walt Disney Parks and Resorts,[a] Merlin Entertainment, Universal Parks & Resorts, Six Flags, Cedar Fair, and SeaWorld Entertainment
SeaWorld Entertainment
which are six of the nine largest theme park operators worldwide (it is unknown whether OCT Parks China, the Chimelong Group, or Fantawild, the fourth, seventh, and eighth largest theme park operators respectively, use Coca-Cola).[75] The company also directly sponsors, with naming rights, the Coca-Cola London Eye
London Eye
and the Coca-Cola
Coca-Cola
Orlando Eye.[76][77] The company also operates "Coca-Cola" visitor centers in Israel, Belgium
Belgium
and Turkey.[78][79] [80] See also[edit]

List of assets owned by The Coca-Cola
Coca-Cola
Company Stepan Company – produces coca leaf extract

Atlanta
Atlanta
portal Companies portal Food portal

References[edit]

^ a b c d e f "2017 Annual Report (Form 10-K)" (PDF). The Coca-Cola Company. 23 February 2018.  ^ "How Delaware Thrives as a Corporate Tax Haven", Leslie Wayne. New York Times. June 30, 2012. Retrieved 17 feb 2017 ^ "The Coca-Cola
Coca-Cola
Brands". coca-colacompany.com. Retrieved December 19, 2012.  ^ "Who Invented Coca Cola?". Whoinventedit.net. Retrieved November 2, 2012.  ^ "History of The Minute Maid
Minute Maid
Company". Fundinguniverse.com. Retrieved July 29, 2012.  ^ "Strong Cola
Cola
Taste, Macho Personality". Archived from the original on February 26, 2009.  ^ Barq's
Barq's
Root Beer: History, Coca-Cola, retrieved January 2, 2013. ^ "Coca Cola, Form SC TO-T, Filing Date Oct 30, 2001". secdatabase.com. Retrieved March 27, 2013.  ^ "Coke Buys Odwalla". (October 30, 2001).CNN Money. ^ "Coca Cola, Form 10-K, Annual Report, Filing Date Feb 21, 2007" (PDF). secdatabase.com. Retrieved March 27, 2013.  ^ " Coca-Cola
Coca-Cola
Buys Fuze Beverage". (February 12, 2007) Boulder Daily Camera. ^ "Coca-Cola, Form 10-Q, Quarterly Report, Filing Date Apr 30, 2009". secdatabase.com. Retrieved March 27, 2013.  ^ "Coke's China juice move collapses". BBC News. March 18, 2009. Retrieved May 25, 2010.  ^ Sellers, Patricia; Woods, Wilton (October 13, 1997). "WHERE COKE GOES FROM HERE". Fortune. Retrieved October 10, 2011.  ^ "Coke Finishes Buyout of Zico; Uzzell Becomes President, Rampolla to Advise - BevNET.com". BevNET.com. Retrieved March 8, 2016.  ^ " Coca-Cola
Coca-Cola
all in on coconut water maker". Retrieved March 8, 2016.  ^ "ZICO™ Beverages Joins The Coca-Cola
Coca-Cola
Family". The Coca-Cola Company. Retrieved March 8, 2016.  ^ https://www.reuters.com/article/us-cocacola-honesttea-idUSTRE72055U20110301 ^ Esterl, Mike. " Coca-Cola
Coca-Cola
Buys Minority Stake in Suja Life". Wall Street Journal. ISSN 0099-9660. Retrieved March 8, 2016.  ^ "Organic Juice Startup Suja Adds Unlikely Partners: Coca-Cola, Goldman Sachs". Forbes. Retrieved March 8, 2016.  ^ a b " Coca-Cola
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Notes[edit]

^ Shanghai Disney Resort
Shanghai Disney Resort
uses Pepsi. It is the only Disney Parks location to serve Pepsi and not Coca-Cola.[73][74]

Further reading[edit]

"History of Bottling". The Coca-Cola
Coca-Cola
Company.  August W. Giebelhaus (May 13, 2008). " Coca-Cola
Coca-Cola
Company". The New Georgia Encyclopedia. Georgia Humanities Council.  "Robinson, William E.: Papers, 1935–69" (PDF). Abilene, Kansas: Dwight D. Eisenhower Library.  " Coca-Cola
Coca-Cola
Co". Lobbying Database. The Center for Responsive Politics.  Zyman, Sergio (June 1, 1999). The End of Marketing as We Know It. New York: HarperBusiness. ISBN 0-88730-986-0. 

External links[edit]

Wikimedia Commons has media related to The Coca-Cola
Coca-Cola
Company.

Official website The Coca-Cola
Coca-Cola
Company companies grouped at OpenCorporates

Business data for The Coca-Cola
Coca-Cola
Co: Google Finance Yahoo! Finance Reuters SEC filings

v t e

The Coca-Cola
Coca-Cola
Company

List of Coca-Cola brands

Soft drinks

A&W Root Beer (Canada only) Ambasa Ameyal Barq's Beat Beverly Bjäre Julmust Cannings Chinotto Citra Coca-Cola Fanta Fioravanti Fresca Fruktime Frutonic Gold Spot Guaraná Jesus Hit Inca Kola Iron Brew Joya Kinley Kola Inglesa Krest Kuat Lemon & Paeroa Lift Lilt Limca Mare Rosso Mello Yello Mezzo Mix Mr. Pibb Nordic Mist OK Soda Pibb Xtra Pibb Zero Portello Quatro Quwat Jabal Ramblin' Root Beer RimZim Red Flash Royal Tru Santiba Sarsi Seagram's Senzao Smart Sparkle Sparletta Sprite Stoney Surge Tab Tanora Thums Up Tiky Urge Vault VegitaBeta Victoria Yoli

Juices and teas

Ayataka Cappy Capri Sun Delaware Punch Enviga Far Coast Five Alive Fruitopia Frutonic Fuze Glaceau Gold Peak Hi-C Honest Tea Innocent Maaza Matte Leão Minute Maid Nestea Oasis Odwalla Qoo Royal Tru Simply Sokenbicha Sparkle Tum-E Yummies VitaminWater ZICO

Sports drinks

Aquarius Powerade

Monster Beverage (17.9% stake)

BPM Energy Burn Formula 50 Full Throttle Lift Plus Monster Mother NOS RAC 124 Relentless Tab Energy Vault Von Dutch

Bottled water

AdeS Arwa Ciel Dasani Deep River Rock Malvern Water Smart Water Topo Chico Valpre

Coffee-based

Caribou Coffee Georgia illy

Dairy-based

Fairlife Swerve Vio

Joint ventures

Beverage
Beverage
Partners Worldwide Coca-Cola
Coca-Cola
FEMSA Philippines
Philippines
(49%) Coca-Cola
Coca-Cola
Hellenic (23.2%) Coca-Cola
Coca-Cola
European Partners (18%) Coca-Cola
Coca-Cola
Beverages Africa (11.3%)

Former holdings

Columbia Pictures TriStar Pictures

Legal

Escola v. Coca-Cola
Coca-Cola
Bottling Co. (1944) POM Wonderful v. Coca-Cola
Coca-Cola
(2014) Sinaltrainal v. Coca-Cola
Coca-Cola
(2001) U.S. v. 40 Barrels & 20 Kegs of Coca-Cola
Coca-Cola
((1916)

Other

Coca-Cola
Coca-Cola
buildings and structures Criticism of Coca-Cola Coca-Cola
Coca-Cola
Freestyle Limca
Limca
Book of Records My Coke Rewards

v t e

Varieties of Coca-Cola

Regular

Coca-Cola Mexican Coke New Coke
New Coke
(Coke II) Caffeine-Free Coca-Cola Coca-Cola
Coca-Cola
Cherry Coca-Cola
Coca-Cola
with Lime Coca-Cola
Coca-Cola
Vanilla Coca-Cola
Coca-Cola
Citra Coca-Cola
Coca-Cola
Black Cherry Vanilla Coca-Cola
Coca-Cola
BlāK Coca-Cola
Coca-Cola
with Lemon Coca-Cola
Coca-Cola
Raspberry Coca-Cola
Coca-Cola
Orange Coca-Cola
Coca-Cola
Life White Coke

Low-calorie

TaB Diet Coke/Coke Light Coca-Cola
Coca-Cola
C2 Coca-Cola
Coca-Cola
Zero Sugar Coca-Cola
Coca-Cola
Light Sango Diet Coke
Diet Coke
Plus

v t e

Coca-Cola
Coca-Cola
buildings and structures

Office buildings

Candler Building (Atlanta) Candler Building (Kansas City) Candler Building (New York City) Coca-Cola
Coca-Cola
Headquarters

Bottling plants

Atlanta Baltimore Charlottesville, Virginia Cincinnati Columbia, Missouri Elmira, New York Fort Lauderdale Los Angeles Ocala, Florida Placerville, California Trenton, Florida Winchester, Virginia

Sports arenas

Coca-Cola
Coca-Cola
Field Coca-Cola
Coca-Cola
Park (Allentown) Coca-Cola
Coca-Cola
Park (Johannesburg) Minute Maid
Minute Maid
Park

Billboard signs

Kings Cross, Sydney Piccadilly Circus, London Punto Obelisco, Buenos Aires Times Square, New York Olympia Building, Five Points, Downtown Atlanta

Other venues

Biedenharn Museum and Gardens Coca Cola
Cola
Airport Coca-Cola
Coca-Cola
Dome Coca-Cola
Coca-Cola
Museum Coca-Cola
Coca-Cola
Olympic City Epcot Club Cool World of Coca-Cola

v t e

Components of the Dow Jones Industrial Average

3M American Express Apple Boeing Caterpillar Chevron Cisco Systems Coca-Cola Disney DowDuPont ExxonMobil General Electric Goldman Sachs The Home Depot Intel IBM Johnson & Johnson JPMorgan Chase McDonald's Merck & Co. Microsoft Nike Pfizer Procter & Gamble Travelers UnitedHealth Group United Technologies Verizon Communications Visa Walmart

v t e

Soft drink
Soft drink
topics

Brands

Cola
Cola
Wars List of brand name soft drinks products List of soft drink flavors List of soft drinks by country

Types

Cola

Cherry cola

Cream soda Diet drink Energy drink Frozen carbonated beverage Ginger ale Ginger beer Grape soft drink Ice cream float Lemon-lime drink Lemonade Orange soft drink Root beer Sports drink

Health

Sugary drinks tax Fat tax

Companies

List of soft drink producers The Coca-Cola
Coca-Cola
Company Cott Dr Pepper Snapple Group PepsiCo

Authority control

WorldCat Identities VIAF: 144240631 LCCN: n80020347 ISNI: 0000 0001 0668 7948 SUDOC: 029333814 BNF:

.