The Brandery was an urban

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fash ...

show, organized from 2009 to 2012 by

Fira de Barcelona Fira de Barcelona is Barcelona’s trade fair institution. Every year, it organises numerous trade shows and congresses. Information of interest It hosts over 150 trade shows, congresses and corporate events per year with 30,000 exhibitors, both ...

and held twice a year, in summer and winter.La Vanguardia, 22/06/2010
The Brandery cumple un año con nota y un futuro prometedor a pesar de la crisis
The first edition was held in July 2009 at the

Montjuïc Montjuïc () is a hill in Barcelona, Catalonia, Spain. Etymology Montjuïc translates to "Jewish Mountain" from medieval Latin and Catalan, and remains of a medieval Jewish cemetery have been found there. Some sources suggest that Montjuïc ...

exhibition site in

Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within c ...

and was initially addressed exclusively to professional visitors.brandlandusa.com, April 4th, 2009
Barcelona Fashion Brand Show Set for July
/ref>

History

The first edition had 113 participating brands. The third edition, from June 28 to June 30, 2010, had 215 brands and 17.000 visitors, with 25% of them coming from outside Spain. The fourth edition, in January 2011, hosted buyers such as the department stores

El Corte Inglés El Corte Inglés S.A. (), headquartered in Madrid, is the biggest department store group in Europe and ranks third worldwide. Its primary source of sales is from department stores, followed by internet sales. It is a family business, with most s ...

John Lewis John Robert Lewis (February 21, 1940 – July 17, 2020) was an American politician and civil rights activist who served in the United States House of Representatives for from 1987 until his death in 2020. He participated in the 1960 Nashville ...

La Rinascente (La) Rinascente (; ) is a collection of high-end stores with Italian and international brands in fashion, accessories, beauty, homeware, design and food. It operates eleven stores in Italy, including its general headquarters in Milan and two fl ...

and

Galeries Lafayette The Galeries Lafayette () is an upmarket French department store chain, the biggest in Europe. Its flagship store is on Boulevard Haussmann in the 9th arrondissement of Paris but it now operates in a number of other locations in France and oth ...

, and included “Windows on the Move”, a window-dressing competition involving more than 100 top stores in Barcelona, distributed across the city center.fashionandrunway.com, 25 January 2011
The Brandery kicks off the catwalk with premieres of international collections
/ref> The fifth edition, in July 2011, was inaugurated by Xavier Trias, mayor of Barcelona, and by Miquel Serrano, manager of the show.La Vanguardia, 2011-07-13
La semana de la moda de Barcelona se completa con la apertura de 'The Brandery'
This edition included a new section named Brandtown, which was open to non-professional visitors, and included a Fitting Room meeting inside the rooms of a hotel, with bloggers, trendsetters, specialized media and fashion and design lovers. In December 2012, The Brandery announced that it would be converted into an annual show held as part of the Mobile World Festival, a fashion, music and technology event to be launched in September 2013 by the

Mobile World Congress MWC Barcelona (formerly but still commonly referred to as Mobile World Congress) is an annual trade show organised by GSMA, dedicated primarily to the mobile communications industry. The event is held in Barcelona, Catalonia, Spain at the ...

. In July 2013, the organizers postponed the launch of the Mobile World Festival to September 2014. Brands and designers who have participated at the show include

Desigual Desigual (); Catalan: ); meaning "unequal, uneven") is a Spanish fashion label. The company was founded by Thomas Meyer in 1984, and is headquartered in Barcelona, Spain. It has a presence in 109 countries, with different distribution channels a ...

, Custo Barcelona,

Munich Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the third-largest city in Germany, after Berlin and ...

Armand Basi Armand Basi (1924-January 9, 2009) was a Spanish businessman and fashion designer, co-founder of the fashion firm bearing his name. In 1948, along with his brother Josep (d. November 2007), Basi founded a small knitting company inspired by their ...

Buff Buff or BUFF may refer to: People * Buff (surname), a list of people * Buff (nickname), a list of people * Johnny Buff, ring name of American world champion boxer John Lisky (1888–1955) * Buff Bagwell, a ring name of American professional w ...

Sita Murt Carmen "Sita" Murt (; 1946 – 1 December 2014) was a Catalan fashion designer and businesswoman. Her name, Sita, was a diminutive form of Carmencita, a diminutive of her legal first name, Carmen. Biography Murt was born in 1946 as the daughter ...

, Camper, le Coq Sportif,

Kaporal João Chingando Manha (born 16 May 1994), commonly known as Kaporal, or Caporal, is an Angolan footballer A football player or footballer is a sportsperson who plays one of the different types of football. The main types of football are a ...

, North Sail and Lyle & Scott. The summer 2011 edition presented proposals from

Stella McCartney Stella Nina McCartney (born 13 September 1971) is an English fashion designer. She is a daughter of British singer-songwriter Paul McCartney and the late American photographer and animals rights activist Linda McCartney. Like her parents, McCa ...

, Vivienne Westwood,

Blumarine Blufin S.p.A. is an Italian fashion house founded by Anna Molinari and her late husband Gianpaolo Tarabini. The core brand is Blumarine, which they started in 1977, followed by Miss Blumarine (1987, 8- to 14-year-old girls), Blugirl (1995, for t ...

Iceberg An iceberg is a piece of freshwater ice more than 15 m long that has broken off a glacier or an ice shelf and is floating freely in open (salt) water. Smaller chunks of floating glacially-derived ice are called "growlers" or "bergy bits". The ...

Alberta Ferretti Alberta Ferretti (; ) is an Italian fashion designer and dressmaker. She designs for her namesake brand Alberta Ferretti, and designed for Philosophy di Alberta Ferretti until 2014. Her showroom is in Milan, Italy but her studio is in her na ...

Moschino Moschino () is an Italian luxury fashion house founded in 1983 by Franco Moschino in Milan known for over-the-top, campy designs. The company specializes in ready-to-wear, handbags, and fashion accessories. History Founding and 1990s Franco M ...

, Frankie Morello,

Roberto Cavalli Roberto Cavalli (; born 15 November 1940) is an Italian fashion designer and inventor. He is known for exotic prints and for creating the sand-blasted look for jeans. The high-end Italian fashion house Roberto Cavalli sells luxury clothing, pe ...

and

Parah Parah ( he, פָּרָה) is the name of a treatise in the Mishnah and the Tosefta, included in the order Tohorot. The Pentateuchal law ( Num. ) decrees that a red heifer, "wherein is no blemish, and upon which never came yoke," shall be burned a ...

.La Razón, 2011-07-11
El 080 Barcelona Fashion y The Brandery sacan la moda a la calle
Magazines such as

Elle ''Elle'' (stylized ''ELLE'') is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and lifestyle. The title means "she" or "her" in French. ''Elle'' is considered the w ...

Cosmopolitan Cosmopolitan may refer to: Food and drink * Cosmopolitan (cocktail), also known as a "Cosmo" History * Rootless cosmopolitan, a Soviet derogatory epithet during Joseph Stalin's anti-Semitic campaign of 1949–1953 Hotels and resorts * Cosmopoli ...

and

Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** ''Vogue Arabia'', an Arab fashion magazine ** ''Vogue Australia'', an Australian fashion magazine ** ''Vogue China'', ...

have also been present at the show. File:Desigual at The Brandery Winter Edition 2010.jpg,

, January 2010 File:Buff brand at The Brandery Winter Edition 2010.jpg, Buff (headgear), January 2010 File:Sita Murt at The Brandery show 2010.jpg,

, January 2010 File:MUNICH at The Brandery Winter Edition 2010.jpg, Munich (sport shoes), January 2010 File:Custo Barcelona at The Brandery Summer Edition 2010 -2.jpg, Custo Barcelona and Esther Cañadas catwalk model (June, 2010) File:Fotografos en la Pasarela The Brandery.jpg,

Catwalk A fashion show (French ''défilé de mode'') is an event put on by a fashion designer to showcase their upcoming line of clothing and/or accessories during a fashion week. Fashion shows debut every season, particularly the Spring/Summer and Fal ...

photographers (January 2011)

References

External links

The Brandery
{{DEFAULTSORT:Brandery, the Fashion events in Spain Trade fairs in Spain Economy of Barcelona Tourist attractions in Barcelona Recurring events established in 2009 2009 establishments in Spain