The Album About Nothing

''The Album About Nothing'' is the fourth studio album by American rapper Wale. It was released on March 31, 2015, by Maybach Music Group, Allido Records and Atlantic Records. The album serves as a continuation of Wale's '' Seinfeld''-themed mixtape series. Recording sessions took place between 2013 and 2015. The production on the album was handled by multiple producers including Frank Dukes, Jake One, Sonny Digital, DJ Dahi, Pro Reese and DJ Khalil among others. The album also features guest appearances by J. Cole, Jeremih, Usher and SZA.

''The Album About Nothing'' was supported by two singles: " The Body" featuring Jeremih, and " The Matrimony" featuring Usher. The album received generally positive reviews from music critics and was a commercial success. It debuted at number one on the US ''Billboard'' 200 chart, earning 100,000 album-equivalent units in its first week.

Background

In January 2013, it was reported Wale was working on a new album, titled ''The Album About Nothing'' with Jerry Seinfeld. Seinfeld spoke about how the collaboration came to be, saying: "Wale called me, came to my show and we hung out a little bit. He wanted me to do something with him. I didn't understand it, but he did and then I kind of liked the guy, I dug the guy, and I listened to his music, I liked the music. So I said alright, I'll do it, even though I didn't know what I was going to do. So I said to my wife, 'I'm doing this thing with this guy Wale' and she said, 'Wale is my favorite Hip Hop artist. I have every single thing.' Somehow, she missed anything that had to do with me, but has every other cut, everything else he's done. I said just type in Wale and me and see what comes up."

In September 2014, Wale spoke about how ''Seinfeld'' inspired the album, saying:

"I was a big fan of Larry David and Jerry Seinfeld. I watched the show a lot. So I did a ''Mixtape About Nothing'' in 2007. I just poked a lot of fun at society and the industry ‘cause what was hot at the time was ‘snap your fingers’ and all that. So I had an interesting perspective on the industry. Basically I just ran with that, I did a ''Mixtape About Nothing'' and I used a lot of dialogue from ''Seinfeld''. And then, 2010, you know, by this point I’m signed to Interscope and I have a different perspective on things and I did the ''More About Nothing'' mixtape. I used more dialogue from ''Seinfeld''. Now, we’re here in 2014, I’m using a lot of personal things and things that are going on in my life now as well as exclusive content from Jerry Seinfeld and a little bit of the show."

In January 2015, Wale spoke about how it is his most personal album, saying: "It's super personal. It's like a journal that my whole lifestyle is based around. Before, with my music, I was like the point guard with all the handles. Now I'm just taking it straight to the cup. I'm not moon walking to get from point A to point B. I'm running from point A and through point B. You guys are going to hear what I'm saying. I'm going to be as transparent as I can be." He also spoke about Jerry Seinfeld's role on the album, saying: "He's the narrator. He's essentially like my conscience. You can look at him as kind of explaining what's happening if you get lost during the story. He'll come in and give you an update."

Singles

" The Body" featuring Jeremih, was released as the album's lead single on September 9, 2014. On December 28, 2014, the music video was released for "The Body". " The Matrimony" featuring Usher, was released as the album's second single on March 2, 2015. The music video for "The Matrimony" premiered on June 8, 2015.

Critical reception

''The Album About Nothing'' has received generally positive reviews from critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from critics, the album received an average score of 67, which indicates "generally favorable reviews", based on 10 reviews.

Julian Kimble of '' Billboard'' said, "''The Album About Nothing'' is his most personal piece of work to date, and also his best. That hair-trigger sensitivity can be off-putting, but it's also what makes him good at what he does. Wale will likely never find his sanity where he finds his glory, but he should at least find solace in knowing that, with all eyes on him, he delivered not only his strongest album, but the one which will define his career." Erin Lowers of '' Exclaim!'' wrote that the record is a "refreshing transparency of Wale's internal thoughts and future plans," further noting that "Wale's confidence shines through; rather than trying to live in his past or live up to his star-studded MMG cohorts, he's sincere and unapologetic here." Miranda J. of '' XXL'' gave the album an XL, saying "''The Album About Nothing'' may be one of Wale’s best efforts to date. With mostly positive vibes built off a period negative experiences—Wale said in a recent interview he was depressed for much of the time he was crafting the album—it also causes one to wonder if Wale has to come into a new chapter along with the material. Seinfeld’s appearances are all appreciated and complement the material. Although there were some skepticism about the two joining together at first, after giving this album an invested living, it wouldn’t be a bad thing if Wale and Seinfeld were to hook up on a project once more."

Marcus Dowling of ''HipHopDX'' said, "On ''The Album About Nothing'', Wale audaciously attempted to once again create poignant social commentary via combining his takes on his existence with those of Jerry Seinfeld doing the same. When Wale showcases his growth in being able to link his classic skillset with modern content, the album unequivocally succeeds. However, in attempting to placate current mainstream tastes, he falls short of the album being the unique and iconic success of the mixtape that truly launched his career to another level five years ago."

Commercial performance

''The Album About Nothing'' debuted at number one on the US ''Billboard'' 200 chart, earning 100,000 album-equivalent units, (including 88,000 copies in pure album sales) in its first week, according to Nielsen Music. This became Wale's second US number one debut on the chart. The album also accumulated a total of 6,888,472 on-demand streams of the album’s songs. In its second week, the album dropped to number 11 on the chart, earning an additional 33,000 units. In its third week, the album dropped to number 21 on the chart, earning 20,000 more units. In its fourth week, the album dropped to number 32 on the chart, earning 15,000 units. As of May 2015, the album has sold 138,000 copies in the United States.

Track listing

Notes
* signifies an additional producer
*"The Intro About Nothing" contains additional vocals performed by Rex Kudo, Sabrina Sanchez, Idan Kalai, Stokley Williams and Tony Williams
*"The Helium Balloon" contains additional vocals performed by Magazeen
*"The White Shoes" contains additional vocals performed by Dwele
*"The One Time In Houston" contains additional vocals performed by Phil Ade
*"The Glass Egg" contains additional vocals performed by Chrisette Michele
*"The Bloom (AG3)" contains additional vocals performed by Stokley Williams

Personnel

Credits for ''The Album About Nothing'' adapted from the liner notes.

*A&R: Brock Korsan, Dallas Martin
*A&R Operations and Administration: Lanre Gaba
*Marketing: Shari Bryant (SVP), Claudia Rezir (Coordinator)
*Business and Legal Affairs: Margo Scott (Atlantic)
*Sample Clearances: Danny Zook and Ron Cabihes (Alien Music Services)
*Management: Leonard Brooks (77 North Management LLC and Todd M Management LLC)
*Legal: Damien Granderson (Davis, Shapiro, Lewit, Grabel, Leven, Granderson & Blake, LLP)
*Business Management: Craig Brown (Nigro, Karlin, Segal, Feldstein, Bolno)
*Art Direction and Design: Mike Bully (Good Bully, LLC)
*Packaging Production: Michelle Piza

Charts

Weekly charts

Year-end charts

Release history

References

{{DEFAULTSORT:Album About Nothing
2015 albums
Maybach Music Group albums
Atlantic Records albums
Wale (rapper) albums
Albums produced by Best Kept Secret (production team)
Albums produced by DJ Dahi
Albums produced by DJ Khalil
Albums produced by Jake One
Seinfeld