Thai Rung Union Car ( th, ไทยรุ่ง) is the only Thai-based

automobile manufacturer The automotive industry comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles. It is one of the world's largest industries by revenue (from 16 % ...

. The company, established in 1967, began assembling Isuzu,

Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...

Nissan , trading as Nissan Motor Corporation and often shortened to Nissan, is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. The company sells its vehicles under the Nissan, Infiniti, and Datsun bra ...

, and

Chevrolet Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ou ...

vehicles. In addition to assembly, It manufactures its own brand car, under the name Thai Rung (or TR). Thai Rung exports semi-knocked-down kits (SKD) to

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's List of countries and dependencies by population, most populous country, with a Population of China, population exceeding 1.4 billion, slig ...

North Korea North Korea, officially the Democratic People's Republic of Korea (DPRK), is a country in East Asia. It constitutes the northern half of the Korean Peninsula and shares borders with China and Russia to the north, at the Yalu (Amnok) and T ...

, and

Iran Iran, officially the Islamic Republic of Iran, and also called Persia, is a country located in Western Asia. It is bordered by Iraq and Turkey to the west, by Azerbaijan and Armenia to the northwest, by the Caspian Sea and Turkmeni ...

, with plans for further exports to the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

Egypt Egypt ( ar, مصر , ), officially the Arab Republic of Egypt, is a List of transcontinental countries, transcontinental country spanning the North Africa, northeast corner of Africa and Western Asia, southwest corner of Asia via a land bridg ...

, and

Kenya ) , national_anthem = " Ee Mungu Nguvu Yetu"() , image_map = , map_caption = , image_map2 = , capital = Nairobi , coordinates = , largest_city = Nairobi , ...

History

The company was first listed on the

Stock Exchange of Thailand The Stock Exchange of Thailand ( th, ตลาดหลักทรัพย์แห่งประเทศไทย), or SET, is the only stock exchange in Thailand. Founded on 30 April 1975, it is ASEAN ASEAN ( , ), officially the Asso ...

(SET) on . It remains 70% owned by Phaoenchoke family members, with Sompong Phaoenchoke being the CEO of the company. Thairung (Isuzu) Adventure

In 1999, Thai Rung supplied the

plant in

Arica Arica ( ; ) is a commune and a port city with a population of 222,619 in the Arica Province of northern Chile's Arica y Parinacota Region. It is Chile's northernmost city, being located only south of the border with Peru. The city is the capita ...

Chile Chile, officially the Republic of Chile, is a country in the western part of South America. It is the southernmost country in the world, and the closest to Antarctica, occupying a long and narrow strip of land between the Andes to the eas ...

with Grand Adventure body parts to make the Chevrolet LUV Wagon and the Grand LUV. Sales of the Adventure Master, based on the

Isuzu D-Max The Isuzu D-Max is a pickup truck manufactured since 2002 by Isuzu Motors. A successor of the Isuzu Faster/KB, the first and second-generation model shares its platform with the Chevrolet Colorado. The third-generation model shares its plat ...

pickup started in 2003 with about 300 units sold per month. At the same time sales of the Xciter, based on the

Nissan Frontier The Nissan Frontier is a nameplate used on two different pickup truck models by Nissan: * Nissan Frontier (international), an alternative nameplate for the NP300/Navara on some markets * Nissan Frontier (North America), a rebadged NP300/Navara fro ...

D22, were around 100 units per month.

Models

Thairung Allroader 02 Thailand 2022-03-29

Lineup

* TR Transformer II (2019) *TR MUV4 (military vehicle for the

Royal Thai Army The Royal Thai Army or RTA ( th, กองทัพบกไทย; ) is the army of Thailand and the oldest and largest branch of the Royal Thai Armed Forces. History Origin The Royal Thai Army is responsible for protecting the kingdom's ...

), based on Toyota Hilux Vigo

*TR Transformer, based on the Toyota Hilux Vigo **TR Transformer Plus4 **TR Transformer Max *TR Transformer II, based on the

Toyota Hilux Revo The , stylized as HiLux and historically as Hi-Lux, is a series of pickup trucks produced and marketed by the Japanese automobile manufacturer Toyota. The majority of these vehicles are sold as pickup truck or cab chassis variants, although they ...

**TR Transformer Max **TR Silly BOY *TR Traveller, First minibus in Thailand based on the Isuzu NPR/Journey Minibus And Nissan Diesel Condor (2nd Generation) /Civillan Minibus • TR Traveller Max. • TR Traveller ll

Discontinued

*Isuzu Stationwagon (1979-1983), based on the Isuzu KB *Isuzu KB Stationwagon (1982-1991), based on the Isuzu KB *Isuzu Victor (1986-1997), based on the

Isuzu TF The Isuzu Rodeo is an automotive nameplate that was used by the Japanese automobile manufacturer Isuzu between 1988 and 2004. Isuzu has utilized the "Rodeo" name on two different vehicles—a compact pickup truck sold in Japan—and a midsize S ...

*Isuzu Buddy (1982-2002), based on the

and Isuzu WFR *Isuzu Supreme (1992-2002), based on the

*Isuzu Adventure (1993-1997), based on the

*Isuzu Wanderer (1993-1997), based on the

*Isuzu Tripper (1996-2002), based on the Isuzu TF Dragon Eyes / Dragon Power *TR Grand Adventure (1997-2002), based on the Isuzu TF Dragon Eyes / Dragon Power *TR Adventure Master (2002-2012), based on the

Isuzu D-MAX The Isuzu D-Max is a pickup truck manufactured since 2002 by Isuzu Motors. A successor of the Isuzu Faster/KB, the first and second-generation model shares its platform with the Chevrolet Colorado. The third-generation model shares its plat ...

*TR Adventure II (2008-2012), based on the

**TR Adventure Sport (2006 - 2012), based on the

(including ''Isuzu 4JJ1-TC'' Engine) **TR Adventure Elegance (2006 - 2012), based on the

(including ''Isuzu 4JJ1-TC'' Engine) **TR Adventure Sport EX (2006 - 2012), based on the

(including ''Isuzu 4JJ1-TC'' Engine) *TR Allroader (2007-2012), based on the

Chevrolet Colorado The Chevrolet Colorado, and its counterpart, the GMC Canyon, are series of compact and later mid-sized pickup trucks marketed by American automaker General Motors. They were introduced in 2004 to replace the Chevrolet S-10 and GMC S-15/Sonoma co ...

*TR Exclusive Limousine (2009-2012), based on the

and

*TR Xciter (1995-2005), based on the Nissan D22 BIG-M FRONTIER *TR Super Xciter (2002-2008), based on the Nissan D22 (including Nissan TD27 & Nissan ZD30DDT Engine) *TR Freelife (2002-2008), based on the Nissan D22 (including Nissan TD27 & ZD30DD Engine) *TR Superior (1991-1998), based on the

Toyota Hilux The , stylized as HiLux and historically as Hi-Lux, is a series of pickup trucks produced and marketed by the Japanese automobile manufacturer Toyota. The majority of these vehicles are sold as pickup truck or cab chassis variants, although th ...

*TR Vanner (1987-1996) based on the Toyota Hilux Hero and Isuzu WFR *TR Passport (1996-2002) based on the

And Nissan D21 *TR Super-Tant (1979-1986) based on the Isuzu Elf (TL) Toyota Dyna (BU35) *Cheetah Truck (1979-1984) based on the Isuzu Elf (TL) and Toyota Dyna (BU35) *Cheetah Minibus (1979-1986) based on the Isuzu Elf (TL) And Toyota Dyna (BU35)

References

External links

* {{Automotive industry in Thailand Car manufacturers of Thailand Manufacturing companies based in Bangkok Vehicle manufacturing companies established in 1967 1967 establishments in Thailand Companies listed on the Stock Exchange of Thailand Isuzu Thai brands