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Tetley is an English beverage manufacturer founded in 1837 in
Yorkshire Yorkshire ( ; abbreviated Yorks), formally known as the County of York, is a historic county in northern England and by far the largest in the United Kingdom. Because of its large area in comparison with other English counties, functions have ...
. It is the largest
tea Tea is an aromatic beverage prepared by pouring hot or boiling water over cured or fresh leaves of ''Camellia sinensis'', an evergreen shrub native to East Asia which probably originated in the borderlands of southwestern China and north ...
company in the
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and
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, and the second largest in the
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by volume. Since 2000, Tetley has been a wholly owned subsidiary of
Tata Consumer Products Tata Consumer Products is an Indian fast-moving consumer goods company and a part of the Tata Group. Its registered office is located in Kolkata while its corporate headquarters is in Mumbai. It is the world's second-largest manufacturer and di ...
(formerly Tata Global Beverages), making it the second largest manufacturer of teas in the world, after
Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy dri ...
.


History

In 1822, brothers Joseph and Edward Tetley sold salt from a pack horse in Huddersfield,
Yorkshire Yorkshire ( ; abbreviated Yorks), formally known as the County of York, is a historic county in northern England and by far the largest in the United Kingdom. Because of its large area in comparison with other English counties, functions have ...
,
England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
. They started to sell tea and were so successful they set up as "Joseph Tetley & Co." tea merchants in 1837. Relocating to London in 1856, they formed "Joseph Tetley & Company, Wholesale Tea Dealers", in partnership with Joseph Ackland. In 1952, in an early example of cross promotion,
Petula Clark Petula Sally Olwen Clark, CBE (born 15 November 1932) is an English singer, actress, and composer. She has one of the longest serving careers of a British singer, spanning more than seven decades. Clark's professional career began during the ...
's single "Anytime Is Tea Time Now" was used to advertise Tetley on
Radio Luxembourg Radio Luxembourg was a multilingual commercial broadcaster in Luxembourg. It is known in most non-English languages as RTL (for Radio Television Luxembourg). The English-language service of Radio Luxembourg began in 1933 as one of the earlies ...
. Tetley was the first company to sell tea in tea-bags in the United Kingdom in 1953. In 1989, following extensive consumer tests establishing Britons' preferences, Tetley launched the round tea bag. In 1973 the Tetley company was acquired by J. Lyons and Co. to form Lyons-Tetley. Following mergers, Lyons became part of Allied Lyons and then Allied Domecq. The Tetley Group was created in July 1995, as a result of a buy in management buy out, when a group of investors bought the worldwide beverage business from Allied Domecq. The Tetley Group was bought by India's Tata Group in February 2000, for £271 million. It was one of the largest overseas acquisitions by an Indian company at that time. The Tata Group is one of
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
's largest business conglomerates, comprising more than one hundred companies, including
Tata Consumer Products Tata Consumer Products is an Indian fast-moving consumer goods company and a part of the Tata Group. Its registered office is located in Kolkata while its corporate headquarters is in Mumbai. It is the world's second-largest manufacturer and di ...
. The acquisition has helped Tata's business ambitions to hold a global tea company. As
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
reduced import duties on tea,
Tata Consumer Products Tata Consumer Products is an Indian fast-moving consumer goods company and a part of the Tata Group. Its registered office is located in Kolkata while its corporate headquarters is in Mumbai. It is the world's second-largest manufacturer and di ...
offset its reduced share of the domestic market by gains in
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and North America. In April 2014,
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and ''The Guardian'' reported that some of Tetley's tea is harvested by workers who do not receive the minimum wage in India. In a statement placed on its website, Tetley's parent company,
Tata Consumer Products Tata Consumer Products is an Indian fast-moving consumer goods company and a part of the Tata Group. Its registered office is located in Kolkata while its corporate headquarters is in Mumbai. It is the world's second-largest manufacturer and di ...
, announced it had "appointed legal advisors to verify compliances by independent review. The legal advisors will also appoint and commission an independent third party Solidaridad to make an assessment into the living and working conditions of the workers at the APPL plantations (Amalgamated Plantations Private Limited)." The company has claimed that APPL is not used in Tetley tea internationally, and that it has supplied only one small shipment of Assam tea for use in Tetley in
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
in the last three years. In October 2014, UNICEF announced that they are working with tea companies and with the Ethical Tea Partnership (ETP) to tackle child exploitation in Indian tea communities. The three-year program is funded by a number of advocacy groups,
Tata Consumer Products Tata Consumer Products is an Indian fast-moving consumer goods company and a part of the Tata Group. Its registered office is located in Kolkata while its corporate headquarters is in Mumbai. It is the world's second-largest manufacturer and di ...
, and Tesco.


Operations

Tetley's manufacturing and distribution business operates in forty countries, selling over sixty branded
tea bag A tea bag, or the compound teabag, is a small, porous, sealed bag or packet, typically containing tea leaves or the leaves of other herbs, which is immersed in water to steep and make an infusion. Originally used only for tea (''Camellia ...
s. In the early days of Tetley's operations, the company was solely a distributor of tea as it did not have any plantations to call its own, which meant that the company had to buy tea leaves through auctions. This led to the final product having a blend of 40 different types of tea from over 10,000 tea estates all over the world. Its premium packaging and quality helped it gain tremendous amounts of market share. By 1990, with a yearly production of 20 billion teabags, Tetley had gained the title of the second largest tea brand in the world after Lipton. It was only after the acquisition of Tetley by the then Tata Tea, that the company's supply chains were finally consolidated with those of Tata Tea's. This led to most of Tetley's tea leaves now originating from Tata's plantations across India and Sri Lanka.


See also

* Brooke Bond * Lipton * PG Tips * Tata Tea * Tetley Tea Folk * Typhoo tea * Twinings * Yorkshire Tea * Clipper Teas


References


External links


Official web site
{{Tata Group 1856 establishments in the United Kingdom Food and drink companies established in 1856 Tea companies of the United Kingdom Tea brands in the United Kingdom Yorkshire cuisine 2000 mergers and acquisitions