Biases
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Bias is a disproportionate weight ''in favor of'' or ''against'' an idea or thing, usually in a way that is closed-minded,
prejudicial Prejudice can be an affective feeling towards a person based on their perceived group membership. The word is often used to refer to a preconceived (usually unfavourable) evaluation or classification of another person based on that person's per ...
, or unfair. Biases can be innate or learned. People may develop biases for or against an individual, a group, or a belief. In science and engineering, a bias is a systematic error. Statistical bias results from an unfair sampling of a population, or from an
estimation Estimation (or estimating) is the process of finding an estimate or approximation, which is a value that is usable for some purpose even if input data may be incomplete, uncertain, or unstable. The value is nonetheless usable because it is de ...
process that does not give accurate results on average.


Etymology

The word appears to derive from Old Provençal into
Old French Old French (, , ; Modern French: ) was the language spoken in most of the northern half of France from approximately the 8th to the 14th centuries. Rather than a unified language, Old French was a linkage of Romance dialects, mutually intellig ...
''biais'', "sideways, askance, against the grain". Whence comes French ''biais'', "a slant, a slope, an oblique". It seems to have entered
English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national ide ...
via the game of bowls, where it referred to balls made with a greater weight on one side. Which expanded to the figurative use, "a one-sided tendency of the mind", and, at first especially in law, "undue propensity or prejudice".


Types of bias


Cognitive biases

A cognitive bias is a repeating or basic misstep in thinking, assessing, recollecting, or other cognitive processes. That is, a pattern of deviation from standards in judgment, whereby inferences may be created unreasonably. People create their own "subjective
social reality Social reality is distinct from biological reality or individual cognitive reality, representing as it does a phenomenological level created through social interaction and thereby transcending individual motives and actions. As a product of human ...
" from their own perceptions, their view of the world may dictate their behaviour. Thus, cognitive biases may sometimes lead to perceptual distortion, inaccurate judgment, illogical interpretation, or what is broadly called
irrationality Irrationality is cognition, thinking, talking, or acting without inclusion of rationality. It is more specifically described as an action or opinion given through inadequate use of reason, or through emotional distress or cognitive deficiency. ...
. However some cognitive biases are taken to be
adaptive Adaptation, in biology, is the process or trait by which organisms or population better match their environment Adaptation may also refer to: Arts * Adaptation (arts), a transfer of a work of art from one medium to another ** Film adaptation, a ...
, and thus may lead to success in the appropriate situation. Furthermore, cognitive biases may allow speedier choices when speed is more valuable than precision. Other cognitive biases are a "by-product" of human processing limitations, coming about because of an absence of appropriate mental mechanisms, or just from human limitations in information processing.


Anchoring

Anchoring is a psychological heuristic that describes the propensity to rely on the first piece of
information Information is an abstract concept that refers to that which has the power to inform. At the most fundamental level information pertains to the interpretation of that which may be sensed. Any natural process that is not completely random ...
encountered when making decisions. According to this
heuristic A heuristic (; ), or heuristic technique, is any approach to problem solving or self-discovery that employs a practical method that is not guaranteed to be optimal, perfect, or rational, but is nevertheless sufficient for reaching an immediate ...
, individuals begin with an implicitly suggested reference point (the "anchor") and make adjustments to it to reach their estimate. For example, the initial price offered for a
used car A used car, a pre-owned vehicle, or a secondhand car, is a vehicle that has previously had one or more retail owners. Used cars are sold through a variety of outlets, including franchise and independent car dealers, rental car companies, buy h ...
sets the standard for the rest of the
negotiation Negotiation is a dialogue between two or more people or parties to reach the desired outcome regarding one or more issues of conflict. It is an interaction between entities who aspire to agree on matters of mutual interest. The agreement c ...
s, so that
price A price is the (usually not negative) quantity of payment or compensation given by one party to another in return for goods or services. In some situations, the price of production has a different name. If the product is a "good" in the ...
s lower than the initial price seem more reasonable even if they are still higher than what the car is worth.


Apophenia

Apophenia, also known as patternicity, or agenticity, is the human tendency to perceive meaningful patterns within
random In common usage, randomness is the apparent or actual lack of pattern or predictability in events. A random sequence of events, symbols or steps often has no order and does not follow an intelligible pattern or combination. Individual ra ...
data. Apophenia is well documented as a rationalization for gambling. Gamblers may imagine that they see patterns in the numbers which appear in
lotteries A lottery is a form of gambling that involves the drawing of numbers at random for a prize. Some governments outlaw lotteries, while others endorse it to the extent of organizing a national or state lottery. It is common to find some degree of ...
,
card game A card game is any game using playing cards as the primary device with which the game is played, be they traditional or game-specific. Countless card games exist, including families of related games (such as poker). A small number of card ga ...
s, or
roulette wheel Roulette is a casino game named after the French word meaning ''little wheel'' which was likely developed from the Italian game Biribi''.'' In the game, a player may choose to place a bet on a single number, various groupings of numbers, the ...
s. One manifestation of this is known as the " gambler's fallacy". Pareidolia is the visual or auditory form of apophenia. It has been suggested that pareidolia combined with hierophany may have helped ancient societies organize chaos and make the world intelligible.


Attribution bias

An attribution bias can happen when individuals assess or attempt to discover explanations behind their own and others' behaviors.Heider, F. (1958). "The psychology of interpersonal relations", New York: Wiley, 322 p.Kelley, H.H. (1967). Attribution theory in social psychology. In D. Levine (Ed.) ''Nebraska Symposium on Motivation'', Lincoln: University of Nebraska Press People make attributions about the causes of their own and others' behaviors; but these attributions do not necessarily precisely reflect reality. Rather than operating as objective perceivers, individuals are inclined to perceptual slips that prompt biased understandings of their social world.Nisbett, R.E. & Ross, L. (1980). ''Human inference: Strategies and shortcomings of social judgment'', Englewood Cliffs, NJ: Prentice-Hall. When judging others we tend to assume their actions are the result of internal factors such as
personality Personality is the characteristic sets of behaviors, cognitions, and emotional patterns that are formed from biological and environmental factors, and which change over time. While there is no generally agreed-upon definition of personality, m ...
, whereas we tend to assume our own actions arise because of the necessity of external circumstances. There are a wide range of sorts of attribution biases, such as the ultimate attribution error, fundamental attribution error, actor-observer bias, and
self-serving bias A self-serving bias is any cognitive or perceptual process that is distorted by the need to maintain and enhance self-esteem, or the tendency to perceive oneself in an overly favorable manner. It is the belief that individuals tend to ascribe succe ...
. Examples of attribution bias:


Confirmation bias

Confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that confirms one's
belief A belief is an attitude that something is the case, or that some proposition is true. In epistemology, philosophers use the term "belief" to refer to attitudes about the world which can be either true or false. To believe something is to take ...
s or hypotheses while giving disproportionately less attention to information that contradicts it. The effect is stronger for
emotion Emotions are mental states brought on by neurophysiology, neurophysiological changes, variously associated with thoughts, feelings, behavioral responses, and a degree of pleasure or suffering, displeasure. There is currently no scientific ...
ally charged issues and for deeply entrenched beliefs. People also tend to interpret ambiguous evidence as supporting their existing position. Biased search, interpretation and memory have been invoked to explain
attitude polarization In social psychology, group polarization refers to the tendency for a group to make decisions that are more extreme than the initial inclination of its members. These more extreme decisions are towards greater risk if individuals' initial tendenci ...
(when a disagreement becomes more extreme even though the different parties are exposed to the same evidence),
belief perseverance Belief perseverance (also known as conceptual conservatism) is maintaining a belief despite new information that firmly contradicts it. Such beliefs may even be strengthened when others attempt to present evidence debunking them, a phenomenon kn ...
(when beliefs persist after the evidence for them is shown to be false), the irrational primacy effect (a greater reliance on information encountered early in a series) and
illusory correlation In psychology, illusory correlation is the phenomenon of perceiving a relationship between variables (typically people, events, or behaviors) even when no such relationship exists. A false association may be formed because rare or novel occurren ...
(when people falsely perceive an association between two events or situations). Confirmation biases contribute to overconfidence in personal beliefs and can maintain or strengthen beliefs in the face of contrary evidence. Poor decisions due to these biases have been found in political and organizational contexts.


Framing

Framing involves the
social construction Social constructionism is a theory in sociology, social ontology, and communication theory which proposes that certain ideas about physical reality arise from collaborative consensus, instead of pure observation of said reality. The theory ...
of
social phenomena Social phenomena or social phenomenon (singular) are any behaviours, actions, or events that takes place because of social influence, including from contemporary as well as historical societal influences. They are often a result of multifaceted pr ...
by
mass media Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit informati ...
sources, political or social movements, political leaders, and so on. It is an influence over how people organize, perceive, and communicate about
reality Reality is the sum or aggregate of all that is real or existent within a system, as opposed to that which is only imaginary. The term is also used to refer to the ontological status of things, indicating their existence. In physical terms, r ...
. It can be positive or negative, depending on the audience and what kind of information is being presented. For political purposes, framing often presents facts in such a way that implicates a problem that is in need of a solution. Members of political parties attempt to frame issues in a way that makes a solution favoring their own political leaning appear as the most appropriate course of action for the situation at hand. As understood in
social theory Social theories are analytical frameworks, or paradigms, that are used to study and interpret social phenomena.Seidman, S., 2016. Contested knowledge: Social theory today. John Wiley & Sons. A tool used by social scientists, social theories rel ...
, framing is a schema of interpretation, a collection of anecdotes and stereotypes, that individuals rely on to understand and respond to events.Goffman, E. (1974). ''Frame Analysis: An Essay on the Organization of Experience''. Cambridge, MA: Harvard University Press. People use filters to make sense of the world, the choices they then make are influenced by their creation of a frame. Cultural bias is the related phenomenon of interpreting and judging phenomena by standards inherent to one's own culture. Numerous such biases exist, concerning cultural norms for color, location of body parts,
mate selection Mate choice is one of the primary mechanisms under which evolution can occur. It is characterized by a "selective response by animals to particular stimuli" which can be observed as behavior.Bateson, Paul Patrick Gordon. "Mate Choice." Mate Choic ...
, concepts of
justice Justice, in its broadest sense, is the principle that people receive that which they deserve, with the interpretation of what then constitutes "deserving" being impacted upon by numerous fields, with many differing viewpoints and perspective ...
,
linguistic Linguistics is the scientific study of human language. It is called a scientific study because it entails a comprehensive, systematic, objective, and precise analysis of all aspects of language, particularly its nature and structure. Linguis ...
and
logic Logic is the study of correct reasoning. It includes both formal and informal logic. Formal logic is the science of deductively valid inferences or of logical truths. It is a formal science investigating how conclusions follow from premise ...
al validity, acceptability of evidence, and
taboo A taboo or tabu is a social group's ban, prohibition, or avoidance of something (usually an utterance or behavior) based on the group's sense that it is excessively repulsive, sacred, or allowed only for certain persons.''Encyclopædia Britannica ...
s. Ordinary people may tend to imagine other people as basically the same, not significantly more or less valuable, probably attached emotionally to different groups and different land.


Halo effect and horn effect

The halo effect and the horn effect are when an observer's overall impression of a person,
organization An organization or organisation (English in the Commonwealth of Nations, Commonwealth English; American and British English spelling differences#-ise, -ize (-isation, -ization), see spelling differences), is an legal entity, entity—such as ...
,
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...
, or
product Product may refer to: Business * Product (business), an item that serves as a solution to a specific consumer problem. * Product (project management), a deliverable or set of deliverables that contribute to a business solution Mathematics * Produ ...
influences their feelings about specifics of that entity's character or properties. The name halo effect is based on the concept of the saint's halo, and is a specific type of confirmation bias, wherein positive sentiments in one area cause questionable or unknown characteristics to be seen positively. If the observer likes one aspect of something, they will have a positive predisposition toward everything about it. A person's
appearance Appearance may refer to: * Visual appearance, the way in which objects reflect and transmit light * Human physical appearance, what someone looks like * ''Appearances'' (film), a 1921 film directed by Donald Crisp * Appearance (philosophy), or p ...
has been found to produce a halo effect. The halo effect is also present in the field of brand marketing, affecting perception of
companies A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared go ...
and non-governmental organizations (NGOs). The opposite of the halo is the horn effect, when "individuals believe (that negative) traits are inter-connected." The term horn effect refers to Devil's horns. It works in a negative direction: if the observer dislikes one aspect of something, they will have a negative predisposition towards other aspects. Both of these bias effects often clash with phrases such as "words mean something" and "Your words have a history."


Self-serving bias

Self-serving bias is the tendency for cognitive or perceptual processes to be distorted by the individual's need to maintain and enhance self-esteem. It is the propensity to credit accomplishment to our own capacities and endeavors, yet attribute failure to outside factors, to dismiss the legitimacy of negative criticism, concentrate on positive qualities and accomplishments yet disregard flaws and failures. Studies have demonstrated that this bias can affect behavior in the
workplace A workplace is a location where someone works, for their employer or themselves, a place of employment. Such a place can range from a home office to a large office building or factory. For industrialized societies, the workplace is one of th ...
, in
interpersonal relationships The concept of interpersonal relationship involves social associations, connections, or affiliations between two or more people. Interpersonal relationships vary in their degree of intimacy or self-disclosure, but also in their duration, in t ...
, playing
sport Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, ...
s, and in consumer decisions.


Status quo bias

Status quo bias is an emotional bias; a preference for the current state of affairs. The current baseline (or status quo) is taken as a reference point, and any change from that baseline is perceived as a loss. Status quo bias should be distinguished from a rational preference for the status quo ante, as when the current state of affairs is objectively superior to the available alternatives, or when imperfect information is a significant problem. A large body of evidence, however, shows that status quo bias frequently affects human decision-making.


Conflicts of interest

A conflict of interest is when a
person A person ( : people) is a being that has certain capacities or attributes such as reason, morality, consciousness or self-consciousness, and being a part of a culturally established form of social relations such as kinship, ownership of prope ...
or
association Association may refer to: *Club (organization), an association of two or more people united by a common interest or goal *Trade association, an organization founded and funded by businesses that operate in a specific industry *Voluntary associatio ...
has intersecting interests ( financial,
personal Personal may refer to: Aspects of persons' respective individualities * Privacy * Personality * Personal, personal advertisement, variety of classified advertisement used to find romance or friendship Companies * Personal, Inc., a Washington, ...
, etc.) which could potentially corrupt. The potential conflict is autonomous of actual improper actions, it can be found and intentionally defused before corruption, or the appearance of corruption, happens. "A conflict of interest is a set of circumstances that creates a risk that professional judgement or actions regarding a primary interest will be unduly influenced by a secondary interest." It exists if the circumstances are sensibly accepted to present a hazard that choices made may be unduly affected by auxiliary interests.


Bribery

Bribery is giving of money, goods or other forms of recompense to in order to influence the recipient's behavior. Bribes can include
money Money is any item or verifiable record that is generally accepted as payment for goods and services and repayment of debts, such as taxes, in a particular country or socio-economic context. The primary functions which distinguish money are as ...
(including tips),
goods In economics, goods are items that satisfy human wants and provide utility, for example, to a consumer making a purchase of a satisfying product. A common distinction is made between goods which are transferable, and services, which are not t ...
, rights in action,
property Property is a system of rights that gives people legal control of valuable things, and also refers to the valuable things themselves. Depending on the nature of the property, an owner of property may have the right to consume, alter, share, r ...
, privilege,
emolument Remuneration is the pay or other financial compensation provided in exchange for an employee's ''services performed'' (not to be confused with giving (away), or donating, or the act of providing to). A number of complementary benefits in addition ...
, gifts, perks, skimming, return favors, discounts,
sweetheart deal A sweetheart deal or sweetheart contract is a contractual agreement, usually worked out in secret, that greatly benefits some of the parties while inappropriately disadvantaging other parties or the public at large. The term was coined in the 1940 ...
s,
kickbacks A kickback is a form of negotiated bribery in which a commission is paid to the bribe-taker in exchange for services rendered. Generally speaking, the remuneration (money, goods, or services handed over) is negotiated ahead of time. The kickbac ...
,
funding Funding is the act of providing resources to finance a need, program, or project. While this is usually in the form of money, it can also take the form of effort or time from an organization or company. Generally, this word is used when a firm use ...
,
donation A donation is a gift for charity, humanitarian aid, or to benefit a cause. A donation may take various forms, including money, alms, services, or goods such as clothing, toys, food, or vehicles. A donation may satisfy medical needs such as ...
s,
campaign contribution Campaign finance, also known as election finance or political donations, refers to the funds raised to promote candidates, political parties, or policy initiatives and referendums. Political parties, charitable organizations, and political act ...
s,
sponsorship Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is k ...
s,
stock options In finance, an option is a contract which conveys to its owner, the ''holder'', the right, but not the obligation, to buy or sell a specific quantity of an underlying asset or instrument at a specified strike price on or before a specified da ...
,
secret commission In English law, a secret profit is a profit made by an employee who uses his employer's premises and business facilities in order to engage in unauthorised trade on his own behalf. A common example is a bar manager who purchases beer from a b ...
s, or promotions. Expectations of when a monetary transaction is appropriate can differ from place to place. Political campaign contributions in the form of cash are considered
criminal acts In ordinary language, a crime is an unlawful act punishable by a state or other authority. The term ''crime'' does not, in modern criminal law, have any simple and universally accepted definition,Farmer, Lindsay: "Crime, definitions of", in Can ...
of bribery in some countries, while in the United States they are legal provided they adhere to election law. Tipping is considered bribery in some societies, but not others.


Favoritism

Favoritism, sometimes known as in-group favoritism, or in-group bias, refers to a pattern of favoring members of one's
in-group In sociology and social psychology, an in-group is a social group to which a person psychologically identifies as being a member. By contrast, an out-group is a social group with which an individual does not identify. People may for example ide ...
over out-group members. This can be expressed in evaluation of others, in allocation of resources, and in many other ways.Aronson, E., Wilson, T. D., & Akert, R. (2010). ''Social psychology''. 7th ed. Upper Saddle River: Prentice Hall. This has been researched by psychologists, especially
social psychologists Social organisms, including human(s), live collectively in interacting populations. This interaction is considered social whether they are aware of it or not, and whether the exchange is voluntary or not. Etymology The word "social" derives from ...
, and linked to group conflict and
prejudice Prejudice can be an affective feeling towards a person based on their perceived group membership. The word is often used to refer to a preconceived (usually unfavourable) evaluation or classification of another person based on that person's per ...
.
Cronyism Cronyism is the spoils system practice of Impartiality, partiality in awarding jobs and other advantages to friends or trusted colleagues, especially in politics and between politicians and supportive organizations. For example, cronyism occurs ...
is favoritism of long-standing friends, especially by appointing them to positions of authority, regardless of their qualifications. Nepotism is favoritism granted to relatives."Nepotism."
Dictionary.com. Retrieved 20 June 2013.


Lobbying

Lobbying is the attempt to influence choices made by
administrators Administrator or admin may refer to: Job roles Computing and internet * Database administrator, a person who is responsible for the environmental aspects of a database * Forum administrator, one who oversees discussions on an Internet forum * ...
, frequently
lawmakers A legislator (also known as a deputy or lawmaker) is a person who writes and passes laws, especially someone who is a member of a legislature. Legislators are often elected by the people of the state. Legislatures may be supra-national (for ex ...
or individuals from administrative agencies. Lobbyists may be among a legislator's
constituencies An electoral district, also known as an election district, legislative district, voting district, constituency, riding, ward, division, or (election) precinct is a subdivision of a larger state (a country, administrative region, or other polity ...
, or not; they may engage in lobbying as a business, or not. Lobbying is often spoken of with
contempt Contempt is a pattern of attitudes and behaviour, often towards an individual or a group, but sometimes towards an ideology, which has the characteristics of disgust and anger. The word originated in 1393 in Old French contempt, contemps, ...
, the implication is that people with inordinate socioeconomic power are corrupting the
law Law is a set of rules that are created and are enforceable by social or governmental institutions to regulate behavior,Robertson, ''Crimes against humanity'', 90. with its precise definition a matter of longstanding debate. It has been vario ...
in order to serve their own interests. When people who have a duty to act on behalf of others, such as elected officials with a duty to serve their constituents' interests or more broadly the
common good In philosophy, economics, and political science, the common good (also commonwealth, general welfare, or public benefit) is either what is shared and beneficial for all or most members of a given community, or alternatively, what is achieved by c ...
, stand to benefit by shaping the law to serve the interests of some private parties, there is a conflict of interest. This can lead to all sides in a debate looking to sway the issue by means of lobbyists.


Regulatory issues

Self-regulation is the process whereby an organization monitors its own adherence to legal, ethical, or safety standards, rather than have an outside, independent agency such as a third party entity monitor and enforce those standards. Self-regulation of any group can create a conflict of interest. If any organization, such as a corporation or government bureaucracy, is asked to eliminate unethical behavior within their own group, it may be in their interest in the short run to eliminate the appearance of unethical behavior, rather than the behavior itself. Regulatory capture is a form of political corruption that can occur when a regulatory agency, created to act in the
public interest The public interest is "the welfare or well-being of the general public" and society. Overview Economist Lok Sang Ho in his ''Public Policy and the Public Interest'' argues that the public interest must be assessed impartially and, therefor ...
, instead advances the commercial or political concerns of special
interest group Advocacy groups, also known as interest groups, special interest groups, lobbying groups or pressure groups use various forms of advocacy in order to influence public opinion and ultimately policy. They play an important role in the developm ...
s that dominate the industry or sector it is charged with regulating. Regulatory capture occurs because groups or individuals with a high-stakes interest in the outcome of policy or regulatory decisions can be expected to focus their resources and energies in attempting to gain the policy outcomes they prefer, while members of the public, each with only a tiny individual stake in the outcome, will ignore it altogether.Timothy B. Lee
"Entangling the Web"
''The New York Times'' (August 3, 2006). Retrieved April 1, 2011
Regulatory capture is a risk to which a regulatory agency is exposed by its very nature.


Shilling

Shilling is deliberately giving spectators the feeling that one is an energetic autonomous
client Client(s) or The Client may refer to: * Client (business) * Client (computing), hardware or software that accesses a remote service on another computer * Customer or client, a recipient of goods or services in return for monetary or other valuabl ...
of a
vendor In a supply chain, a vendor, supplier, provider or a seller, is an enterprise that contributes goods or services. Generally, a supply chain vendor manufactures inventory/stock items and sells them to the next link in the chain. Today, these terms ...
for whom one is working. The effectiveness of shilling relies on crowd psychology to encourage other onlookers or audience members to purchase the goods or services (or accept the ideas being marketed). Shilling is illegal in some places, but legal in others. An example of shilling is paid reviews that give the impression of being autonomous opinions.


Statistical biases

Statistical bias is a systematic tendency in the process of data collection, which results in lopsided, misleading results. This can occur in any of a number of ways, in the way the sample is selected, or in the way data are collected. It is a property of a statistical technique or of its results whereby the expected value of the results differs from the true underlying quantitative
parameter A parameter (), generally, is any characteristic that can help in defining or classifying a particular system (meaning an event, project, object, situation, etc.). That is, a parameter is an element of a system that is useful, or critical, when ...
being estimated.


Forecast bias

A forecast bias is when there are consistent differences between results and the forecasts of those quantities; that is: forecasts may have an overall tendency to be too high or too low.


Observer-expectancy effect

The observer-expectancy effect is when a researcher's expectations cause them to subconsciously influence the people participating in an experiment. It is usually controlled using a double-blind system, and was an important reason for the development of double-blind experiments.


Reporting bias and social desirability bias

In
epidemiology Epidemiology is the study and analysis of the distribution (who, when, and where), patterns and determinants of health and disease conditions in a defined population. It is a cornerstone of public health, and shapes policy decisions and evide ...
and
empirical research Empirical research is research using empirical evidence. It is also a way of gaining knowledge by means of direct and indirect observation or experience. Empiricism values some research more than other kinds. Empirical evidence (the record of ...
, reporting bias is defined as "selective revealing or suppression of information" of undesirable behavior by subjects or researchers. It refers to a tendency to under-report unexpected or undesirable experimental results, while being more trusting of expected or desirable results. This can propagate, as each instance reinforces the status quo, and later experimenters justify their own reporting bias by observing that previous experimenters reported different results. Social desirability bias is a bias within social science research where
survey Survey may refer to: Statistics and human research * Statistical survey, a method for collecting quantitative information about items in a population * Survey (human research), including opinion polls Spatial measurement * Surveying, the techniq ...
respondents can tend to answer questions in a manner that will be viewed positively by others. It can take the form of over-reporting laudable behavior, or under-reporting undesirable behavior. This bias interferes with the interpretation of average tendencies as well as individual differences. The inclination represents a major issue with
self-report A self-report study is a type of survey, questionnaire, or poll in which respondents read the question and select a response by themselves without any outside interference. A ''self-report'' is any method which involves asking a participant ab ...
questionnaires; of special concern are self-reports of abilities, personalities,
sexual behavior Human sexual activity, human sexual practice or human sexual behaviour is the manner in which humans experience and express their sexuality. People engage in a variety of sexual acts, ranging from activities done alone (e.g., masturbation) t ...
, and drug use.


Selection bias

Selection bias is the conscious or unconscious bias introduced into a study by the way individuals, groups or data are selected for analysis, if such a way means that true randomization is not achieved, thereby ensuring that the sample obtained is not representative of the population intended to be analyzed. This results in a sample that may be significantly different from the overall population.


Prejudices

Bias and prejudice are usually considered to be closely related."bias ...; prejudice", The New Merriam–Webster Dictionary, Prejudice is prejudgment, or forming an opinion before becoming aware of the relevant facts of a case. The word is often used to refer to preconceived, usually unfavorable, judgments toward people or a person because of
gender Gender is the range of characteristics pertaining to femininity and masculinity and differentiating between them. Depending on the context, this may include sex-based social structures (i.e. gender roles) and gender identity. Most cultures ...
, political opinion, social class, age,
disability Disability is the experience of any condition that makes it more difficult for a person to do certain activities or have equitable access within a given society. Disabilities may be cognitive, developmental, intellectual, mental, physical, ...
,
religion Religion is usually defined as a social- cultural system of designated behaviors and practices, morals, beliefs, worldviews, texts, sanctified places, prophecies, ethics, or organizations, that generally relates humanity to supernatural, ...
, sexuality,
race Race, RACE or "The Race" may refer to: * Race (biology), an informal taxonomic classification within a species, generally within a sub-species * Race (human categorization), classification of humans into groups based on physical traits, and/or s ...
/ ethnicity,
language Language is a structured system of communication. The structure of a language is its grammar and the free components are its vocabulary. Languages are the primary means by which humans communicate, and may be conveyed through a variety of ...
,
nationality Nationality is a legal identification of a person in international law, establishing the person as a subject, a ''national'', of a sovereign state. It affords the state jurisdiction over the person and affords the person the protection of the ...
, or other personal characteristics. Prejudice can also refer to unfounded beliefs and may include "any unreasonable attitude that is unusually resistant to rational influence".


Ageism

Ageism is the stereotyping and/or discrimination against individuals or groups on the basis of their age. It can be used in reference to prejudicial attitudes towards older people, or towards younger people.


Classism

Classism is discrimination on the basis of social class. It includes attitudes that benefit the
upper class Upper class in modern societies is the social class composed of people who hold the highest social status, usually are the wealthiest members of class society, and wield the greatest political power. According to this view, the upper class is gen ...
at the expense of the lower class, or vice versa.


Lookism

Lookism is stereotypes,
prejudice Prejudice can be an affective feeling towards a person based on their perceived group membership. The word is often used to refer to a preconceived (usually unfavourable) evaluation or classification of another person based on that person's per ...
, and discrimination on the basis of
physical attractiveness Physical attractiveness is the degree to which a person's physical features are considered aesthetically pleasing or beautiful. The term often implies sexual attractiveness or desirability, but can also be distinct from either. There are many ...
, or more generally to people whose appearance matches cultural preferences. Many people make automatic judgments of others based on their physical appearance that influence how they respond to those people.


Racism

Racism consists of ideologies based on a desire to dominate or a belief in the inferiority of another race. It may also hold that members of different races should be treated differently."Racism" in R. Schefer. 2008 Encyclopedia of Race, Ethnicity and Society. SAGE. p. 1113


Sexism

Sexism is discrimination based on a person's
sex or gender Though the terms '' sex'' and ''gender'' have been used interchangeably since at least the fourteenth century, in contemporary academic literature they usually have distinct meanings. ''Sex'' generally refers to an organism's biological sex, while ...
. Sexism can affect any gender, but it is particularly documented as affecting women and girls.There is a clear and broad consensus among academic scholars in multiple fields that sexism refers primarily to discrimination against women, and primarily affects women. See, for example: * Defines sexism as "prejudice, stereotyping, or discrimination, typically against women, on the basis of sex." * Defines sexism as "prejudice or discrimination based on sex or gender, especially against women and girls." Notes that "sexism in a society is most commonly applied against women and girls. It functions to maintain patriarchy, or male domination, through ideological and material practices of individuals, collectives, and institutions that oppress women and girls on the basis of sex or gender." * Notes that "'Sexism' refers to a historically and globally pervasive form of oppression against women." * Notes that "sexism usually refers to prejudice or discrimination based on sex or gender, especially against women and girls." Also states that "sexism is an ideology or practices that maintain patriarchy or male domination." * Defines sexism as "thought or practice which may permeate language and which assume's women's inferiority to men." * Defines sexism as "any devaluation or denigration of women or men, but particularly women, which is embodied in institutions and social relationships." * Notes that "either sex may be the object of sexist attitudes... however, it is commonly held that, in developed societies, women have been the usual victims." * "Sexism is any act, attitude, or institutional configuration that systematically subordinates or devalues women. Built upon the belief that men and women are constitutionally different, sexism takes these differences as indications that men are inherently superior to women, which then is used to justify the nearly universal dominance of men in social and familial relationships, as well as politics, religion, language, law, and economics." * Notes that "both men and women can experience sexism, but sexism against women is more pervasive." * Suggests that "the key test of whether something is sexist... lies in its consequences: if it supports male privilege, then it is by definition sexist. I specify 'male privilege' because in every known society where gender inequality exists, males are privileged over females." * Notes that "although we speak of gender inequality, it is usually women who are disadvantaged relative to similarly situated men." * "As throughout history, today women are the primary victims of sexism, prejudice directed at one sex, even in the United States." It has been linked to stereotypes and
gender role A gender role, also known as a sex role, is a social role encompassing a range of behaviors and attitudes that are generally considered acceptable, appropriate, or desirable for a person based on that person's sex. Gender roles are usually cent ...
s, and may include the belief that one sex or gender is intrinsically superior to another.


Contextual biases


Biases in academia


Academic bias

Academic bias is the bias or perceived bias of scholars allowing their
belief A belief is an attitude that something is the case, or that some proposition is true. In epistemology, philosophers use the term "belief" to refer to attitudes about the world which can be either true or false. To believe something is to take ...
s to shape their
research Research is " creative and systematic work undertaken to increase the stock of knowledge". It involves the collection, organization and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness ...
and the
scientific community The scientific community is a diverse network of interacting scientists. It includes many " sub-communities" working on particular scientific fields, and within particular institutions; interdisciplinary and cross-institutional activities are als ...
. Claims of bias are often linked to claims by conservatives of pervasive bias against political conservatives and religious Christians. Some have argued that these claims are based upon anecdotal evidence which would not reliably indicate systematic bias, and have suggested that this divide is due to
self-selection In statistics, self-selection bias arises in any situation in which individuals select themselves into a group, causing a biased sample with nonprobability sampling. It is commonly used to describe situations where the characteristics of the peop ...
of conservatives choosing not to pursue academic careers. There is some evidence that perception of classroom bias may be rooted in issues of sexuality,
race Race, RACE or "The Race" may refer to: * Race (biology), an informal taxonomic classification within a species, generally within a sub-species * Race (human categorization), classification of humans into groups based on physical traits, and/or s ...
, class and sex as much or more than in
religion Religion is usually defined as a social- cultural system of designated behaviors and practices, morals, beliefs, worldviews, texts, sanctified places, prophecies, ethics, or organizations, that generally relates humanity to supernatural, ...
.


Experimenter bias

In science research, experimenter bias occurs when experimenter expectancies regarding study results bias the research outcome. Examples of experimenter bias include conscious or
unconscious Unconscious may refer to: Physiology * Unconsciousness, the lack of consciousness or responsiveness to people and other environmental stimuli Psychology * Unconscious mind, the mind operating well outside the attention of the conscious mind a ...
influences on subject behavior including creation of demand characteristics that influence subjects, and altered or selective recording of experimental results themselves.


Funding bias

Funding bias refers to the tendency of a scientific study to support the interests of the study's financial sponsor. This phenomenon is recognized sufficiently that researchers undertake studies to examine bias in past published studies. It can be caused by any or all of: a conscious or subconscious sense of obligation of researchers towards their employers,
misconduct Misconduct is wrongful, improper, or unlawful conduct motivated by premeditated or intentional purpose or by obstinate indifference to the consequences of one's acts. It is an act which is forbidden or a failure to do that which is required. Misc ...
or
malpractice In the law of torts, malpractice, also known as professional negligence, is an "instance of negligence or incompetence on the part of a professional".Malpractice definition, Professionals who may become the subject of malpractice actions inc ...
, publication bias, or reporting bias.


Full text on net bias

Full text on net (or FUTON) bias is a tendency of scholars to cite
academic journal An academic journal or scholarly journal is a periodical publication in which scholarship relating to a particular academic discipline is published. Academic journals serve as permanent and transparent forums for the presentation, scrutiny, and ...
s with open access—that is, journals that make their full text available on the
internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
without charge—in their own writing as compared with toll access publications. Scholars can more easily discover and access articles that have their full text on the internet, which increases authors' likelihood of reading, quoting, and citing these articles, this may increase the
impact factor The impact factor (IF) or journal impact factor (JIF) of an academic journal is a scientometric index calculated by Clarivate that reflects the yearly mean number of citations of articles published in the last two years in a given journal, as ...
of open access journals relative to journals without open access. The related bias, no abstract available bias (NAA bias) is scholars' tendency to cite journal articles that have an abstract available online more readily than articles that do not.


Publication bias

Publication bias is a type of bias with regard to what academic
research Research is " creative and systematic work undertaken to increase the stock of knowledge". It involves the collection, organization and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness ...
is likely to be published because of a tendency of researchers, and journal editors, to prefer some outcomes rather than others e.g. results showing a significant finding, leads to a problematic bias in the published literature. This can propagate further as
literature review A literature review is an overview of the previously published works on a topic. The term can refer to a full scholarly paper or a section of a scholarly work such as a book, or an article. Either way, a literature review is supposed to provid ...
s of claims about support for a
hypothesis A hypothesis (plural hypotheses) is a proposed explanation for a phenomenon. For a hypothesis to be a scientific hypothesis, the scientific method requires that one can test it. Scientists generally base scientific hypotheses on previous obse ...
will themselves be biased if the original literature is contaminated by publication bias.H. Rothstein, A. J. Sutton and M. Borenstein. (2005). ''Publication bias in meta-analysis: prevention, assessment and adjustments''. Wiley. Chichester, England; Hoboken, NJ. Studies with significant results often do not appear to be superior to studies with a
null result In science, a null result is a result without the expected content: that is, the proposed result is absent. It is an experimental outcome which does not show an otherwise expected effect. This does not imply a result of zero or nothing, simply a res ...
with respect to quality of
design A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design' ...
. However, statistically significant results have been shown to be three times more likely to be published compared to papers with null results.


Biases in law enforcement


Driving while black

Driving while black refers to the
racial profiling Racial profiling or ethnic profiling is the act of suspecting, targeting or discriminating against a person on the basis of their ethnicity, religion or nationality, rather than on individual suspicion or available evidence. Racial profiling involv ...
of
African American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ens ...
drivers. The phrase implies that a motorist might be pulled over by a
police The police are a constituted body of persons empowered by a state, with the aim to enforce the law, to ensure the safety, health and possessions of citizens, and to prevent crime and civil disorder. Their lawful powers include arrest and th ...
officer, questioned, and searched, because of a racial bias.


Racial profiling

Racial profiling, or ethnic profiling, is the act of suspecting or targeting a person of a certain
race Race, RACE or "The Race" may refer to: * Race (biology), an informal taxonomic classification within a species, generally within a sub-species * Race (human categorization), classification of humans into groups based on physical traits, and/or s ...
on the basis of racially observed characteristics or behavior, rather than on individual suspicion. Racial profiling is commonly referred to regarding its use by
law enforcement Law enforcement is the activity of some members of government who act in an organized manner to enforce the law by discovering, deterring, rehabilitating, or punishing people who violate the rules Rule or ruling may refer to: Education ...
, and its leading to discrimination against minorities.


Victim blaming

Victim blaming occurs when the victim of a wrongful act is held at fault for the harm that befell them. The study of
victimology Victimology is the study of victimization, including the psychological effects on victims, the relationship between victims and offenders, the interactions between victims and the criminal justice system—that is, the police and courts, and c ...
seeks to mitigate the perception of victims as responsible.


Biases in media

Media bias is the bias or perceived bias of
journalist A journalist is an individual that collects/gathers information in form of text, audio, or pictures, processes them into a news-worthy form, and disseminates it to the public. The act or process mainly done by the journalist is called journalis ...
s and
news producer {{refimprove, date=October 2008 The news producer takes all the elements of a newscast (packages, video, graphics, etc.) and compiles them into a cohesive show. In the hierarchy of the newsroom, the news producer is under the executive producer, ...
s within the
mass media Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit informati ...
in the selection of events, the stories that are reported, and how they are covered. The term generally implies a pervasive or widespread bias violating the standards of journalism, rather than the perspective of an individual journalist or article. The level of media bias in different nations is debated. There are also
watchdog Watchdog or watch dog may refer to: Animals *Guard dog, a dog that barks to alert its owners of an intruder's presence * Portuguese Watch Dog, Cão de Castro Laboreiro, a dog breed * Moscow Watchdog, a breed of dog that was bred in the Soviet ...
groups that report on media bias. Practical limitations to media neutrality include the inability of journalists to report all available stories and facts, the requirement that selected facts be linked into a coherent narrative,
government A government is the system or group of people governing an organized community, generally a state. In the case of its broad associative definition, government normally consists of legislature, executive, and judiciary. Government is ...
influence including overt and covert
censorship Censorship is the suppression of speech, public communication, or other information. This may be done on the basis that such material is considered objectionable, harmful, sensitive, or "inconvenient". Censorship can be conducted by governments ...
, the influence of the owners of the news source, concentration of media ownership, the selection of staff, the preferences of an intended audience, and pressure from
advertiser Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
s. Bias has been a feature of the mass media since its birth with the invention of the
printing press A printing press is a mechanical device for applying pressure to an inked surface resting upon a print medium (such as paper or cloth), thereby transferring the ink. It marked a dramatic improvement on earlier printing methods in which the ...
. The expense of early printing equipment restricted media production to a limited number of people. Historians have found that publishers often served the interests of powerful social groups.


Agenda setting

Agenda setting describes the capacity of the media to focus on particular stories, if a news item is covered frequently and prominently, the audience will regard the issue as more important. That is, its salience will increase.


Gatekeeping

Gatekeeping is the way in which information and news are filtered to the public, by each person or corporation along the way. It is the "process of culling and crafting countless bits of information into the limited number of messages that reach people every day, and it is the center of the media's role in modern public life. ..This process determines not only which information is selected, but also what the content and nature of the messages, such as news, will be."


Sensationalism

Sensationalism is when events and topics in news stories and pieces are overhyped to present skewed impressions of events, which may cause a misrepresentation of the truth of a story."Issue Area: Sensationalism."
Fairness and Accuracy In Reporting Fairness & Accuracy In Reporting (FAIR) is a progressive left-leaning media critique organization based in New York City. The organization was founded in 1986 by Jeff Cohen and Martin A. Lee. FAIR monitors American news media for bias, inaccu ...
. Accessed June 2011.
Sensationalism may involve reporting about insignificant matters and events, or the presentation of
newsworthy News values are "criteria that influence the selection and presentation of events as published news." These values help explain what makes something "newsworthy." News values are not universal and can vary between different cultures. Among the m ...
topics in a trivial or tabloid manner contrary to the standards of professional journalism.


Other contexts


Educational bias

Bias in education refers to real or perceived bias in the educational system. The content of school textbooks is often the issue of debate, as their target audience is young people, and the term "whitewashing" is used to refer to selective removal of critical or damaging evidence or comment. Religious bias in textbooks is observed in countries where religion plays a dominant role. There can be many forms of educational bias. Some overlooked aspects, occurring especially with the pedagogical circles of public and private schools—sources that are unrelated to fiduciary or mercantile impoverishment which may be unduly magnified—include teacher bias as well as a general bias against women who are going into STEM research.


Inductive bias

Inductive bias occurs within the field of
machine learning Machine learning (ML) is a field of inquiry devoted to understanding and building methods that 'learn', that is, methods that leverage data to improve performance on some set of tasks. It is seen as a part of artificial intelligence. Machine ...
. In machine learning one seeks to develop
algorithm In mathematics and computer science, an algorithm () is a finite sequence of rigorous instructions, typically used to solve a class of specific problems or to perform a computation. Algorithms are used as specifications for performing ...
s that are able to ''learn'' to anticipate a particular output. To accomplish this, the learning algorithm is given training cases that show the expected connection. Then the learner is tested with new examples. Without further assumptions, this problem cannot be solved exactly as unknown situations may not be predictable. The inductive bias of the learning algorithm is the set of assumptions that the learner uses to predict outputs given inputs that it has not encountered. It may bias the learner towards the correct solution, the incorrect, or be correct some of the time. A classical example of an inductive bias is Occam's Razor, which assumes that the simplest consistent hypothesis is the best.


Insider trading

Insider trading is the trading of a
public company A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange ( ...
's stock or other
securities A security is a tradable financial asset. The term commonly refers to any form of financial instrument, but its legal definition varies by jurisdiction. In some countries and languages people commonly use the term "security" to refer to any for ...
(such as bonds or
stock options In finance, an option is a contract which conveys to its owner, the ''holder'', the right, but not the obligation, to buy or sell a specific quantity of an underlying asset or instrument at a specified strike price on or before a specified da ...
) by individuals with access to non-public information about the company. In various countries, trading based on insider information is illegal because it is seen as unfair to other investors who do not have access to the information as the investor with insider information could potentially make far larger profits that a typical investor could make.


Match fixing

In organized
sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, ...
, match fixing occurs when a match is played to a completely or partially pre-determined result, violating the rules of the game and often the law. There is a variety of reasons for this, but the most common is in exchange for a payoff from gamblers. Players might also intentionally perform poorly to get an advantage in the future (such as a better
draft pick A draft is a process used in some countries (especially in North America) and sports (especially in closed leagues) to allocate certain players to teams. In a draft, teams take turns selecting from a pool of eligible players. When a team selec ...
, or an easier opponent in a
playoff The playoffs, play-offs, postseason or finals of a sports league are a competition played after the regular season by the top competitors to determine the league champion or a similar accolade. Depending on the league, the playoffs may be eithe ...
), or to rig a handicap system. Match-fixing generally refers to fixing the final result of the game. Another form of match-fixing, known as
spot-fixing Spot-fixing is illegal activity in a sport in which a specific aspect of a game, unrelated to the final result but upon which a betting market exists, is fixed in an attempt to ensure a certain result in a proposition bet. Examples include somet ...
, involves fixing small events within a match which can be gambled upon, but which are unlikely to prove decisive in determining the final result of the game.


Implicit bias

An implicit bias, or implicit stereotype, is the unconscious attribution of particular qualities to a member of a certain social group. Implicit stereotypes are shaped by experience and based on learned associations between particular qualities and social categories, including race and/or gender. Individuals' perceptions and behaviors can be influenced by the implicit stereotypes they hold, even if they are unaware/unintentionally hold such stereotypes. Implicit bias is an aspect of implicit
social cognition Social cognition is a sub-topic of various branches of psychology that focuses on how people process, store, and apply information about other people and social situations. It focuses on the role that cognitive processes play in social interacti ...
: the phenomenon that perceptions, attitudes, and stereotypes operate without conscious intention. The existence of implicit bias is supported by a variety of scientific articles in psychological literature. Implicit stereotype was first defined by psychologists Mahzarin Banaji and
Anthony Greenwald Anthony Galt Greenwald is a social psychologist and, since 1986, professor of psychology at University of Washington. In 1959, Greenwald received a B.A. from Yale University. In 1961, he received a M.A. from Harvard University, and in 1963, he ...
in 1995.


Bias in Artificial Intelligence

Machine Learning Machine learning (ML) is a field of inquiry devoted to understanding and building methods that 'learn', that is, methods that leverage data to improve performance on some set of tasks. It is seen as a part of artificial intelligence. Machine ...
bias, also known as algorithm bias or Artificial Intelligence bias, refers to the tendency of algorithms to reflect human biases. The problem arises when an
algorithm In mathematics and computer science, an algorithm () is a finite sequence of rigorous instructions, typically used to solve a class of specific problems or to perform a computation. Algorithms are used as specifications for performing ...
delivers systematically biased results due to erroneous assumptions of the Machine Learning process. In today’s world, this becomes even more problematic because more and more organizations are adopting AI models and systems. For example, a facial recognition algorithm could be trained to recognize a white person more quickly than a black person because this data has been used more often in training. This can affect people from minority groups. This type of discrimination problem already happened in California during a video interview. The problem is that these biases are not intentional, and it’s difficult to know about them until they’ve been programmed into the software. Possible sources of bias in algorithms: * Human biases: If algorithms are trained based on prior human decisions, and these decisions are biased, then the algorithm will reflect these human biases. * Unbalanced training data: If the algorithm is trained on data dominated by particular subgroups, the algorithm can be biased against the underrepresented subgroups. * Differential feature use: If an algorithm uses different features to evaluate the performance of different groups, the algorithm can be biased and result in biased outcomes. * Proxy variables: Even if an algorithm does not use protected attributes to make a decision, proxy variables can represent these characteristics. For example, zip code can be used as a proxy for race.


See also


References


External links

{{Philosophical logic Communication of falsehoods Barriers to critical thinking Prejudices