Founded in 1953, the Television Bureau of Advertising (TVB) is a private

not-for-profit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...

trade association for the commercial local broadcast television industry in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

. TVB's members include U.S. TV stations, broadcast ownership groups, ad sales rep companies, syndicators and associate members. TVB advocates for advertising on local broadcast TV and all of its assets, including on-air, online, mobile and streaming. The organization provides research, sales resources and advocacy for its members.

Initiatives

In 2004, TVB and the

Ad Council The Advertising Council, commonly known as the Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including nonprofit organizations, non-governme ...

partnered with

NHTSA The National Highway Traffic Safety Administration (NHTSA ) is an agency of the U.S. federal government, part of the Department of Transportation. It describes its mission as "Save lives, prevent injuries, reduce vehicle-related crashes" rel ...

to launch the Project Roadblock anti-drunk driving campaign; 2022 will be the 19th year of this long-running local broadcast TV initiative. Each year between December 26th and 31st over 1,000 TV stations donate airtime to run the anti-buzzed driving commercials. In 2008 TVB launched its ePort system for handling electronic transactions, which by September 2009 had processed 30,000

orders Order, ORDER or Orders may refer to: * Categorization, the process in which ideas and objects are recognized, differentiated, and understood * Heterarchy, a system of organization wherein the elements have the potential to be ranked a number of ...

involving around 110 advertising agencies that create

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

and 930

TV station A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the eart ...

s. Eport delivered over $50 billion in new order to TV stations and rep firms as of 2022. In 2010, it adopted TVB as its official name and refocused on the message that local stations also offer

television commercial A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...

time and space on a range of digital channels. In 2017, TVB announced the inaugural TVB NEXT Awards to honor the local broadcast TV industry's next generation of leaders in advertising sales, buying, planning and operations, underwritten by WideOrbit. In 2019, TVB advocated for an industry-wide move to transact the selling and buying of local broadcast TV advertising inventory using impressions rather than conventional ratings points. In 2020, TVB launched the TVB NEXT Women program, underwritten by WideOrbit. The program advocates for women in the local broadcast TV industry by providing skill-building, leadership and professional development content. In 2022, TVB announced 16 new supporting partners for the program, including broadcast TV ownership groups and other industry-related organizations.

References

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External links

tvb.org
Advertising trade associations 1953 establishments in the United States Organizations established in 1953 Advertising in the United States Television organizations in the United States