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Tectoy
Tectoy
(known as Tec Toy
Toy
before late 2007) is a Brazilian video game and electronics company. They are best known for producing, publishing and distributing Sega's consoles and video games in Brazil. The company stock is also traded at Bovespa. The company is headquartered in São Paulo.[2]

Contents

1 History 2 Supported consoles 3 References 4 External links

History[edit]

Tectoy's original logo from 1987 to 2000

Tectoy
Tectoy
was founded in 1987 by a group of former Sharp engineers led by Daniel Dazcal, with the purpose of making electronic toys, a niche that other Brazilian toy manufacturers had failed to notice. They quickly struck a deal to become the exclusive representative of Japanese video game giant Sega
Sega
Enterprises Ltd.. Consequently, their first product was the Zillion infrared toy gun. In the coming years, they would release all of Sega's game consoles, from the Master System to the Dreamcast. Their success in the gaming field was so notable that toys became a minor part of their business. With Tectoy, Sega
Sega
had a huge advantage over rival Nintendo
Nintendo
in the Brazilian market; although there were countless Nintendo
Nintendo
Entertainment System clones there, Nintendo
Nintendo
had no official products until 1993. The Master System
Master System
was a massive success there, and Tectoy
Tectoy
even made some game versions not released anywhere else. Tectoy
Tectoy
would also release the Mega Drive/Genesis that surpassed the SNES in market share in Brazil.[3] In the 1990s, Tectoy
Tectoy
had 80% of the official Brazilian market. In the 1990s, Tectoy
Tectoy
translated several games to Portuguese, which was rare at the time. Translated games include the first three Phantasy Star games, Shining in the Darkness, and Riven, the last of which also incorporated dubbed voices.[4] They also modified some games to replace characters with local licenses; that way, Teddy Boy became Geraldinho of Glauco, certain Wonder Boy
Wonder Boy
titles became Monica's Gang
Monica's Gang
games and Ghost House also starred El Chapulín Colorado
El Chapulín Colorado
("Chapolim Colorado"), a Mexican character very popular in Brazil. In addition to this, Tectoy
Tectoy
has made unique ports and even developed original games. These include ports of Street Fighter II
Street Fighter II
for the Master System
Master System
and Duke Nukem 3D
Duke Nukem 3D
for the Mega Drive/Genesis, as well as developing an original Woody Woodpecker
Woody Woodpecker
game for the Mega Drive
Mega Drive
and Master System. More recently they released two Mega Drive
Mega Drive
titles based on Show do Milhão — a TV game show hosted by Silvio Santos
Silvio Santos
in the same vein of Who Wants to Be a Millionaire?.

Tectoy's second logo

However, the company faced major financial hardships in the late 1990s. With the liberalization of imports and the overvaluation of the real, local companies were facing a flood of cheap Chinese toys and electronics; and the Sega Saturn
Sega Saturn
was faring poorly against the PlayStation and the Nintendo
Nintendo
64 - especially since Nintendo
Nintendo
had an official products in Brazil. In late 1997 the company underwent a concordata (similar to a chapter 11), and closed its toy business. It was hoped that Sega's upcoming Dreamcast, to be released in 1999, would perform better than the Saturn. However, it did poorly as well. Also, by that time, Tectoy
Tectoy
had to face the opposite problem as before: the dollar skyrocketed, making the Dreamcast
Dreamcast
very expensive to import. Around that same time, Tectoy
Tectoy
started diversifying, at first with karaoke devices, and later selling DVD
DVD
players and MP3 players. They also manage the Brazilian servers for Ragnarok Online. Also, their Tectoy
Tectoy
Mobile division, founded in 2005, is the Brazilian publisher of cell phone games by companies such as Sega
Sega
Mobile, In-Fusio and Bandai. Although Tectoy
Tectoy
would discontinue the Saturn and the Dreamcast, they continue to sell revisions of the Master System
Master System
and Mega Drive
Mega Drive
that come with built-in games stored on a memory card. Due to Tectoy's decision to continue producing the Master System, the Master System
Master System
is considered the longest-lived console in the history of consoles.[5] As of 2015, the Master System
Master System
and Mega Drive
Mega Drive
combined sells around 150,000 a year, a level comparable to modern consoles such as the PlayStation 4.[6] Besides the video games, Tectoy's most successful toy was Pense Bem, a licensed version of the Smart Start toy computer created by VTech (Video Technology Industries).[7] The device had a number of built-in programs - number guessing, memory skill, music keyboard, and so on. It was expanded by using quiz books about various topics; children entered the answer and the device responded whether it was right or wrong. Some Pense Bem books included famous characters like Monica's Gang, Sonic the Hedgehog, Dinosaurs and Donald Duck. Pense Bem-themed games were included in Tectoy's later incarnations of the Mega Drive and the Master System. Supported consoles[edit] The main video game consoles released by Tectoy
Tectoy
in Brazil
Brazil
are the following:

Master System
Master System
(1988, from Sega) Genesis/ Mega Drive
Mega Drive
(1989, from Sega)

SEGA CD (1993, from Sega) Sega
Sega
CDX (1994, from Sega) Genesis 32X (1994, from Sega)

Sega Game Gear
Sega Game Gear
(1991, from Sega) Sega Saturn
Sega Saturn
(1995, from Sega) Dreamcast
Dreamcast
(1999, from Sega) Zeebo
Zeebo
(2009) Zeebo
Zeebo
2 (cancelled)[8][9]

Tectoy
Tectoy
also develops various Master System
Master System
and Genesis/Mega Drive derivatives targeting the low-income market. These consoles generally do not have the cartridge slots, as games are installed directly on its internal memory. One of these consoles is the Genesis/Mega Drive Portable, a portable Sega
Sega
Genesis/ Mega Drive
Mega Drive
with 20 games installed onto its memory.[10] References[edit]

^ " Tectoy
Tectoy
PN - TOYB4 - Cotações Bovespa
Bovespa
- EXAME.com".  ^ "TERMOS DE USO Archived 2009-09-30 at the Wayback Machine.." Tectoy. Retrieved on October 5, 2009. ^ Sponsel, Sebastian (November 16, 2015). "Interview: Stefano Arnhold (Tectoy)". Sega-16. Ken Horowitz. Retrieved November 30, 2015.  ^ Coutinho, Dário (February 17, 2015). "Phantasy Star, Shining Force: veja os melhores jogos de RPG para Mega Drive". Techtudo (in Portuguese). Globo Comunicação e Participações SA. Retrieved February 26, 2018.  ^ Fick, Matthew. "The 5 longest console lifespans". IGN Africa. Retrieved 2015-11-30.  ^ Smith, Ernie (July 27, 2015). " Brazil
Brazil
Is An Alternate Video Game Universe Where Sega
Sega
Beat Nintendo". Atlas Obscura. Retrieved November 30, 2015.  ^ Feliciano, Rodrigo. "Por dentro do Pense Bem da Tec Toy". Pakéquis. Retrieved 2016-04-07.  ^ About Zeebo, Inc. Archived 2011-09-24 at the Wayback Machine. ^ "Console de nova geração, sucessor do Zeebo
Zeebo
chega em 2012 - Jogos - UOL Jogos".  ^ " Mega Drive
Mega Drive
vira portátil com 20 jogos". Globo.com. 2012-11-07. 

External links[edit]

Brazil
Brazil
portal Companies portal Video games
Video games
portal

Official Tectoy
Tectoy
site (in Portuguese) Tectoy
Tectoy
Mobile (in Portuguese) Tectoy
Tectoy
Digital, its game studio (in Portuguese)

v t e

Electronics
Electronics
industry in Brazil

Companies

Current

Bravox CEITEC IGB Eletrônica Itautec Positivo Informática Tectoy

Defunct

Micro

.