Tectoy (known as Tec
Toy before late 2007) is a Brazilian video game
and electronics company. They are best known for producing, publishing
and distributing Sega's consoles and video games in Brazil. The
company stock is also traded at Bovespa. The company is headquartered
in São Paulo.
2 Supported consoles
4 External links
Tectoy's original logo from 1987 to 2000
Tectoy was founded in 1987 by a group of former Sharp engineers led by
Daniel Dazcal, with the purpose of making electronic toys, a niche
that other Brazilian toy manufacturers had failed to notice. They
quickly struck a deal to become the exclusive representative of
Japanese video game giant
Sega Enterprises Ltd.. Consequently, their
first product was the Zillion infrared toy gun. In the coming years,
they would release all of Sega's game consoles, from the Master System
to the Dreamcast. Their success in the gaming field was so notable
that toys became a minor part of their business.
Sega had a huge advantage over rival
Nintendo in the
Brazilian market; although there were countless
System clones there,
Nintendo had no official products until 1993. The
Master System was a massive success there, and
Tectoy even made some
game versions not released anywhere else.
Tectoy would also release
the Mega Drive/Genesis that surpassed the SNES in market share in
Brazil. In the 1990s,
Tectoy had 80% of the official Brazilian
In the 1990s,
Tectoy translated several games to Portuguese, which was
rare at the time. Translated games include the first three Phantasy
Star games, Shining in the Darkness, and Riven, the last of which also
incorporated dubbed voices.
They also modified some games to replace characters with local
licenses; that way, Teddy Boy became Geraldinho of Glauco, certain
Wonder Boy titles became
Monica's Gang games and Ghost House also
El Chapulín Colorado
El Chapulín Colorado ("Chapolim Colorado"), a Mexican
character very popular in Brazil.
In addition to this,
Tectoy has made unique ports and even developed
original games. These include ports of
Street Fighter II
Street Fighter II for the
Master System and
Duke Nukem 3D
Duke Nukem 3D for the Mega Drive/Genesis, as well as
developing an original
Woody Woodpecker game for the
Mega Drive and
Master System. More recently they released two
Mega Drive titles based
on Show do Milhão — a TV game show hosted by
Silvio Santos in the
same vein of Who Wants to Be a Millionaire?.
Tectoy's second logo
However, the company faced major financial hardships in the late
1990s. With the liberalization of imports and the overvaluation of the
real, local companies were facing a flood of cheap Chinese toys and
electronics; and the
Sega Saturn was faring poorly against the
PlayStation and the
Nintendo 64 - especially since
Nintendo had an
official products in Brazil. In late 1997 the company underwent a
concordata (similar to a chapter 11), and closed its toy business. It
was hoped that Sega's upcoming Dreamcast, to be released in 1999,
would perform better than the Saturn. However, it did poorly as well.
Also, by that time,
Tectoy had to face the opposite problem as before:
the dollar skyrocketed, making the
Dreamcast very expensive to import.
Around that same time,
Tectoy started diversifying, at first with
karaoke devices, and later selling
DVD players and MP3 players. They
also manage the Brazilian servers for Ragnarok Online. Also, their
Tectoy Mobile division, founded in 2005, is the Brazilian publisher of
cell phone games by companies such as
Sega Mobile, In-Fusio and
Tectoy would discontinue the Saturn and the Dreamcast, they
continue to sell revisions of the
Master System and
Mega Drive that
come with built-in games stored on a memory card. Due to Tectoy's
decision to continue producing the Master System, the
Master System is
considered the longest-lived console in the history of consoles. As
of 2015, the
Master System and
Mega Drive combined sells around
150,000 a year, a level comparable to modern consoles such as the
Besides the video games, Tectoy's most successful toy was Pense Bem, a
licensed version of the Smart Start toy computer created by VTech
(Video Technology Industries). The device had a number of built-in
programs - number guessing, memory skill, music keyboard, and so on.
It was expanded by using quiz books about various topics; children
entered the answer and the device responded whether it was right or
wrong. Some Pense Bem books included famous characters like Monica's
Gang, Sonic the Hedgehog, Dinosaurs and Donald Duck. Pense Bem-themed
games were included in Tectoy's later incarnations of the Mega Drive
and the Master System.
The main video game consoles released by
Brazil are the
Master System (1988, from Sega)
Mega Drive (1989, from Sega)
SEGA CD (1993, from Sega)
Sega CDX (1994, from Sega)
Genesis 32X (1994, from Sega)
Sega Game Gear
Sega Game Gear (1991, from Sega)
Sega Saturn (1995, from Sega)
Dreamcast (1999, from Sega)
Zeebo 2 (cancelled)
Tectoy also develops various
Master System and Genesis/Mega Drive
derivatives targeting the low-income market. These consoles generally
do not have the cartridge slots, as games are installed directly on
its internal memory. One of these consoles is the Genesis/Mega Drive
Portable, a portable
Mega Drive with 20 games installed
onto its memory.
Tectoy PN - TOYB4 - Cotações
Bovespa - EXAME.com".
^ "TERMOS DE USO Archived 2009-09-30 at the Wayback Machine.." Tectoy.
Retrieved on October 5, 2009.
^ Sponsel, Sebastian (November 16, 2015). "Interview: Stefano Arnhold
(Tectoy)". Sega-16. Ken Horowitz. Retrieved November 30, 2015.
^ Coutinho, Dário (February 17, 2015). "Phantasy Star, Shining Force:
veja os melhores jogos de RPG para Mega Drive". Techtudo (in
Portuguese). Globo Comunicação e Participações SA. Retrieved
February 26, 2018.
^ Fick, Matthew. "The 5 longest console lifespans". IGN Africa.
^ Smith, Ernie (July 27, 2015). "
Brazil Is An Alternate Video Game
Sega Beat Nintendo". Atlas Obscura. Retrieved November
^ Feliciano, Rodrigo. "Por dentro do Pense Bem da Tec Toy". Pakéquis.
^ About Zeebo, Inc. Archived 2011-09-24 at the Wayback Machine.
^ "Console de nova geração, sucessor do
Zeebo chega em 2012 - Jogos
- UOL Jogos".
Mega Drive vira portátil com 20 jogos". Globo.com.
Video games portal
Tectoy site (in Portuguese)
Tectoy Mobile (in Portuguese)
Tectoy Digital, its game studio (in Portuguese)
Electronics industry in Brazil