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Tata Play (stylised as TΛTΛ PLΛY, formerly TΛTΛ , sky) is an Indian
direct broadcast satellite Satellite television is a service that delivers television programming to viewers by relaying it from a communications satellite orbiting the Earth directly to the viewer's location. The signals are received via an outdoor parabolic antenna comm ...
(DTH) service provider using
MPEG-4 MPEG-4 is a group of international standards for the compression of digital audio and visual data, multimedia systems, and file storage formats. It was originally introduced in late 1998 as a group of audio and video coding formats and related t ...
digital compression technology, transmitting using INSAT-4A and GSAT-10 satellite. Incorporated in 2005; it currently offers a total of 601 channels, 495 SD channels and 99 HD channels and services, along with many other value added services. As of March 2020, according to TRAI Tata Play serves 22 million subscribers which is 33.37% of total DTH users in India. Tata Play is the largest DTH service provider in India. Tata Play entered into an agreement with French firm
Technicolor Technicolor is a series of Color motion picture film, color motion picture processes, the first version dating back to 1916, and followed by improved versions over several decades. Definitive Technicolor movies using three black and white films ...
to supply 4K
set top boxes A set-top box (STB), also colloquially known as a cable box and historically television decoder, is an information appliance device that generally contains a TV-tuner input and displays output to a television set and an external source of sign ...
from early 2015.


History

Tata Sky was an equity strategic alliance in the nature of a joint venture between the
Tata Group The Tata Group () is an Indian multinational conglomerate headquartered in Mumbai. Established in 1868, it is India's largest conglomerate, with products and services in over 150 countries, and operations in 100 countries across six continent ...
and
21st Century Fox Twenty-First Century Fox, Inc., doing business as 21st Century Fox (21CF), was an American multinational mass media corporation that was based in Midtown Manhattan, New York City. It was one of the two companies formed on June 28, 2013, fo ...
, which owned 80% and 20% stakes respectively until 2008, when
Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...
-based
Temasek Holdings Temasek Holdings (Private) Limited, or simply Temasek, is a Singaporean state holding company owned by the Government of Singapore. Incorporated on 25 June 1974, Temasek owns and manages a total of US$496.59 billion (S$671 billion) in assets u ...
picked up a 10% stake in Tata Play from the Tata Group. Tata Sky was incorporated in 2001, but launched services on 8 August 2006. Tata Sky's parent company, 21st Century Fox, formerly owned an international group of DTH businesses that include
Sky Italia Sky Italia S.r.l. is an Italian satellite television platform owned by the American media conglomerate Comcast. Sky Italia also broadcasts three national free-to-air television channels: TV8, Cielo and Sky TG24. As of 2018, following an agre ...
in Italy and
Sky UK Sky UK Limited is a British broadcaster and telecommunications company that provides television and broadband Internet services, fixed line and mobile telephone services to consumers and businesses in the United Kingdom. It is a subsidiary of ...
in the United Kingdom. The company uses the Sky brand under a licence from
Sky Group Sky Group Limited is a British media and telecommunications conglomerate, which is a division of Comcast, and headquartered in London. It has operations in the United Kingdom, Ireland, Germany, Austria, Switzerland and Italy. Sky is Europe' ...
. Tata Sky partnered with
Ericsson (lit. "Telephone Stock Company of LM Ericsson"), commonly known as Ericsson, is a Swedish multinational networking and telecommunications company headquartered in Stockholm. The company sells infrastructure, software, and services in inform ...
to launch the first
Video on Demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of ...
(VOD) services in India in 2012. On 9 January 2015, Tata Sky became the first Indian DTH operator to offer 4K set-top-boxes to its consumers. On 20 March 2019,
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on Octobe ...
completed acquisition of
21st Century Fox Twenty-First Century Fox, Inc., doing business as 21st Century Fox (21CF), was an American multinational mass media corporation that was based in Midtown Manhattan, New York City. It was one of the two companies formed on June 28, 2013, fo ...
, making them their new 30% stakeholder, replacing 21st Century Fox. On 26 January 2022, Tata Sky was rebranded into Tata Play as the company decided to drop the 'Sky' brand name after 15 years. On 4 September 2022, Tata Sons and the Walt Disney Company India finally agreed to launch an initial public offering (IPO) for the company after multiple failed attempts in 2013, 2016 and 2019. It was further reported that Disney will likely offload 10% share in the company (from the current 30%) to comply with cross-holding rules in the media which state that there is a 20% equity limit for broadcasters investing in DTH companies. However, in December 2022, reports came of Disney completely exiting the company.


Satellites

Tata Play was the second operator to launch DTH or direct-to-home services in 2006. At that time, the company decided to use an
ISRO The Indian Space Research Organisation (ISRO; ) is the national space agency of India, headquartered in Bengaluru. It operates under the Department of Space (DOS) which is directly overseen by the Prime Minister of India, while the Chairman o ...
satellite. In 2005, Tata Play signed a contract with ISRO for provision of satellite space on the INSAT-4A satellite. In 2007, one year after the launch of the DTH player, Tata Play asked for more space to increase the number of channels they telecast. The extra space was promised in 2009 on the GSAT-10 satellite, a then to be launched satellite inducted into the INSAT system. The GSAT-10 was launched in September 2012, Tata Play has started utilising those transponders in March 2015. The mission of INSAT-4A was over on 21 October 2019. Tata Play is using ISRO's GSAT-30 satellite which is a replacement satellite of INSAT-4A.


Awards an
recognition
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In March 2009, Tata Play became the first Indian DTH service provider to be awarded the ISO 27001: 2005 accreditation, the benchmark for information security. ISO 27001:2005 is an international standard that provides specifications and guidance for the establishment and proper maintenance of an Information Security Management System (ISMS).


See also

* Direct-to-home television in India


References


External links

* {{DEFAULTSORT:Tata Sky High-definition television Direct broadcast satellite services Television networks in India Indian brands Tata Sons subsidiaries Companies based in Mumbai Indian companies established in 2006 Mass media companies established in 2006 Telecommunications companies established in 2006 Former News Corporation subsidiaries 2006 establishments in Maharashtra