A talking point is a pre-established message or formula used in the field of political communication, sales and commercial or advertising communication. The message is coordinated ''a priori'' to remain more or less invariable regardless of which stakeholder brings the message in the media."talking point"
at merriam-webster.com Such statements can either be free standing or created as retorts to the opposition's talking points and are frequently used in

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...

, particularly in areas heavy in debate such as

politics Politics () is the set of activities that are associated with decision-making, making decisions in social group, groups, or other forms of power (social and political), power relations among individuals, such as the distribution of Social sta ...

and

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

References

Rhetoric Election campaign terminology Propaganda techniques using words {{rhetoric-stub

See also

References