A talking point, often used in the plural, is a pre-established message or formula used in the field of political communication, sales and commercial or advertising communication. The message is coordinated ''a priori'' to remain more or less invariable regardless of which stakeholder brings the message in the media.
"talking point"
at merriam-webster.com Such statements can either be free standing or created as retorts to the opposition's talking points and are frequently used in public relations, particularly in areas heavy in debate such as politics and marketing.
See also
* Factoid
* Fact sheet
*Framing (social sciences)
In the social sciences, framing comprises a set of concepts and theoretical perspectives on how individuals, groups, and societies organize, perceive, and communicate about reality.
Framing can manifest in thought or interpersonal communicati ...
References
Rhetoric
Election campaign terminology
Propaganda techniques using words
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