A TV Key is a mechanism for any advertiser or content owner to link consumers to specific interactive television destinations, including enhanced TV applications, from media delivered over

broadcast Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Broadcasting began wi ...

broadband In telecommunications, broadband is wide bandwidth data transmission which transports multiple signals at a wide range of frequencies and Internet traffic types, that enables messages to be sent simultaneously, used in fast internet connections. ...

networks TV Keys can be embedded in any video stream and can be used as an on-screen call to action. TV Keys can also be displayed in

newspaper A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, spor ...

advertisements and other printed collateral. A TV Key associates a

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

or memorable word with a numeric code. Viewers enter the TV Key word by matching the letters to numbers on their television

remote control In electronics, a remote control (also known as a remote or clicker) is an electronic device used to operate another device from a distance, usually wirelessly. In consumer electronics, a remote control can be used to operate devices such ...

. A TV Key is a feature of the open, standards-based interactive TV services platform provided by Miniweb Interactive and can be used with interactive TV services over multiple television network types including

satellite TV Satellite television is a service that delivers television programming to viewers by relaying it from a communications satellite orbiting the Earth directly to the viewer's location. The signals are received via an outdoor parabolic antenna commo ...

and

digital terrestrial television Digital terrestrial television (DTTV or DTT, or DTTB with "broadcasting") is a technology for terrestrial television in which land-based (terrestrial) television stations broadcast television content by radio waves to televisions in consumers' ...

. By entering a TV Key through their remote control, the television viewer can access additional video services or interactive content authored in

wTVML {{refimprove, date=November 2011 WTVML is an XML-based and WML-derived content format designed to allow web site operators to easily develop and deploy Interactive TV services, typically it reduces the time taken for web site operators to create ...

and presented as a TV Site. For this reason, TV Keys have been described as “numeric shortcuts to online services that can be accessed through a television remote control”. A TV Key is viewed as one element of a converged broadcast and broadband experience that provides personalized web-style interactivity for television viewers on the TV. It has been designed to encourage usage of an interactive television services and video. TV Keys have been available since April 2008 on the UK satellite TV provider Sky Digital (BSkyB). The TV Key service is available to all Sky

subscribers The subscription business model is a business model A business model describes how an organization creates, delivers, and captures value,''Business Model Generation'', Alexander Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners f ...

through the interactive menu and all channels. TV Keys allow broadcasters, television network operators, content owners and advertisers to deliver new services that monetize the way viewers interact with the television.Broadband TV News, Sept 6, 2008, http://www.broadbandtvnews.com/?p=7855

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See also