was a Japanese manufacturer of

video Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) sy ...

arcade game An arcade game or coin-op game is a coin-operated entertainment machine typically installed in public businesses such as restaurants, bars and amusement arcades. Most arcade games are presented as primarily games of skill and include arcade vi ...

s that was founded and headquartered in Mitaka-shi,

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.46 ...

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the n ...

. It was founded by former employees of the company

Data East , also abbreviated as DECO, was a Japanese video game, pinball and electronic engineering company. The company was in operation from 1976 to 2003, and released 150 video game titles. Its main headquarters were located in Suginami, Tokyo. The A ...

and was named after its founder and owner name Tadashi "TAD" Yokoyama. They are best known for their first video arcade game, the

1988 File:1988 Events Collage.png, From left, clockwise: The oil platform Piper Alpha explodes and collapses in the North Sea, killing 165 workers; The USS Vincennes (CG-49) mistakenly shoots down Iran Air Flight 655; Australia celebrates its Bicenten ...

shooting gallery-type ''

Cabal A cabal is a group of people who are united in some close design, usually to promote their private views or interests in an ideology, a state, or another community, often by intrigue and usually unbeknownst to those who are outside their group. T ...

'', as well as their second one, the

1989 File:1989 Events Collage.png, From left, clockwise: The Cypress Street Viaduct, Cypress structure collapses as a result of the 1989 Loma Prieta earthquake, killing motorists below; The proposal document for the World Wide Web is submitted; The Exxo ...

run 'n' gun-style platformer '' Toki'' (known in Japan as ''JuJu Densetsu''). In Japan,

Taito is a Japanese company that specializes in video games, toys, arcade cabinets and game centers, based in Shinjuku, Tokyo. The company was founded by Michael Kogan in 1953 as the importing vodka, vending machines and jukeboxes into Japan. I ...

Tecmo , was a Japanese video game corporation founded in 1967. It had its headquarters in Kudankita, Chiyoda, Tokyo. Its subsidiary, Tecmo Inc, was located in Torrance, California. Tecmo was formerly known as Tehkan. Tecmo is known for the ''Captain ...

and

Sammy Sammy is a nickname, frequently for people named Samuel, and also an English spelling of the Arabic name Sami. People Music *Sammy Adams (born 1987), American rapper and songwriter * Sammy Cahn (1913-1993), American songwriter * Sammy Davis Jr. ...

assisted TAD in distributing their arcade titles, while

Fabtek Fabtek Inc. was a thriving video kit company founded in Bellevue, Washington, United States and started its operations there in 1987. Fabtek's name was derived from the initials of its founder Frank Ballouz (F.A.B.-tek), a former Atari and Nint ...

distributed every arcade title of TAD's internationally with permission (who were also known for internationally distributing arcade titles by

Seibu Kaihatsu was a Japanese manufacturer of arcade games. The company was founded in 1982 at Chiyoda-ku, Tokyo, Japan as , but changed to its current name sometime in 1984. It is currently owned by Hitoshi Hamada. One of their earliest arcade hits was th ...

with permission). TAD Corporation also licensed its titles for arcade-to-console conversions to other companies such as

Ocean Software Ocean Software Ltd was a British software development company that became one of the biggest European video game developers and publishers of the 1980s and 1990s. The company was founded by David Ward and Jon Woods and was based in Manchester. ...

Milton Bradley Milton Bradley (November 8, 1836 – May 30, 1911) was an American business magnate, game pioneer and publisher, credited by many with launching the board game industry, with his eponymous enterprise, which was purchased by Hasbro in 1984, and ...

, Rare, Taito and

Sega is a Japanese multinational video game and entertainment company headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California and London, respectively. Its division ...

; however, only ''Cabal'' and ''Toki'' received home conversions. After the release of their last two arcade titles both in

1992 File:1992 Events Collage V1.png, From left, clockwise: Riots break out across Los Angeles, California after the police beating of Rodney King; El Al Flight 1862 crashes into a residential apartment building in Amsterdam after two of its engin ...

: the

beat 'em up The beat 'em up (also known as brawler and, in some markets, beat 'em all) is a video game genre featuring hand-to-hand combat against a large number of opponents. Traditional beat 'em ups take place in scrolling, two-dimensional (2D) leve ...

''Legionnaire'', and the run 'n gun ''Heated Barrel''; TAD Corporation quietly abandoned its production on February 5,

1993 File:1993 Events Collage.png, From left, clockwise: The Oslo I Accord is signed in an attempt to resolve the Israeli–Palestinian conflict; The Russian White House is shelled during the 1993 Russian constitutional crisis; Czechoslovakia is peacefu ...

.Latest Status Info
/ref>
/ref> ttps://uspto.report/TM/74117580 74117580 - Trademarks411, Trademark Search Made Simple/ref> After ending its business, members were traded to

Mitchell Corporation Mitchell Corporation (株式会社ミッチェル) was a Japanese video game developer based in the Suginami ward of Tokyo. Roy Ozaki served as president, and Koichi Niida served as vice-president. Some employees were former Capcom and TAD Corpora ...

Games by TAD Corporation

* Exzisus (1987, worldwide distribution only. Developed by Taito) *

(1988) * JuJu Densetsu (

) / Toki ( U.S.) (1989) * Blood Bros. (1990) * Legionnaire (1992) * Heated Barrel (1992)

References

Amusement companies of Japan Video game companies disestablished in 1993 Software companies based in Tokyo Defunct video game companies of Japan Video game development companies Mitaka, Tokyo Video game companies established in 1988 Japanese companies established in 1988 Japanese companies disestablished in 1993 {{Japan-videogame-company-stub