Switched-On Bach
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''Switched-On Bach'' is the debut album by American composer
Wendy Carlos Wendy Carlos (born Walter Carlos, November 14, 1939) is an American musician and composer best known for her electronic music and film scores. Born and raised in Rhode Island, Carlos studied physics and music at Brown University before moving ...
, originally released under her birth name Walter Carlos in October 1968 by
Columbia Records Columbia Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of Japanese conglomerate Sony. It was founded on January 15, 1889, evolving from the A ...
. Produced by Carlos and
Rachel Elkind Rachel Elkind (born February 23, 1939) is an American classical musician, record producer and composer. She produced the work of Wendy Carlos, most notably the bestselling 1968 album '' Switched-On Bach''. Elkind grew up in San Francisco. She mo ...
, the album is a collection of pieces by
Johann Sebastian Bach Johann Sebastian Bach (28 July 1750) was a German composer and musician of the late Baroque period. He is known for his orchestral music such as the '' Brandenburg Concertos''; instrumental compositions such as the Cello Suites; keyboard wo ...
performed by Carlos and Benjamin Folkman on a
Moog synthesizer The Moog synthesizer is a modular synthesizer developed by the American engineer Robert Moog. Moog debuted it in 1964, and Moog's company R. A. Moog Co. (later known as Moog Music) produced numerous models from 1965 to 1981, and again from 20 ...
. It played a key role in bringing
synthesizer A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis a ...
s to popular music, which had until then been mostly used in
experimental music Experimental music is a general label for any music or music genre that pushes existing boundaries and genre definitions. Experimental compositional practice is defined broadly by exploratory sensibilities radically opposed to, and questioning of, ...
. ''Switched-On Bach'' reached number 10 on the US ''Billboard'' 200 chart and topped the ''Billboard'' Classical Albums chart from 1969 to 1972. By June 1974, it had sold over one million copies, and in 1986 became the second classical album to be certified
platinum Platinum is a chemical element with the symbol Pt and atomic number 78. It is a dense, malleable, ductile, highly unreactive, precious, silverish-white transition metal. Its name originates from Spanish , a diminutive of "silver". Pla ...
. In 1970, it won
Grammy Award The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pr ...
s for
Best Classical Album The Grammy Award The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by m ...
, Best Classical Performance – Instrumental Soloist or Soloists (With or Without Orchestra), and Best Engineered Classical Recording. After Carlos came out as a
transgender A transgender (often abbreviated as trans) person is someone whose gender identity or gender expression does not correspond with their sex assigned at birth. Many transgender people experience dysphoria, which they seek to alleviate through ...
woman in 1979, reissues of ''Switched-On Bach'' amended the artist credit to reflect her name, as was the case with the rest of her discography up to that point.


Background

Around 1967, Carlos asked the musician
Rachel Elkind Rachel Elkind (born February 23, 1939) is an American classical musician, record producer and composer. She produced the work of Wendy Carlos, most notably the bestselling 1968 album '' Switched-On Bach''. Elkind grew up in San Francisco. She mo ...
to listen to her electronic compositions. They included compositions written ten years earlier, and some written from 1964 with her friend Benjamin Folkman at the Columbia-Princeton Electronic Music Center in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. One recording was a rendition of Two-Part Invention in F major by
Johann Sebastian Bach Johann Sebastian Bach (28 July 1750) was a German composer and musician of the late Baroque period. He is known for his orchestral music such as the '' Brandenburg Concertos''; instrumental compositions such as the Cello Suites; keyboard wo ...
, which Carlos described as "charming". Soon after, Carlos began plans to produce an album of Bach pieces performed on the recently invented
Moog synthesizer The Moog synthesizer is a modular synthesizer developed by the American engineer Robert Moog. Moog debuted it in 1964, and Moog's company R. A. Moog Co. (later known as Moog Music) produced numerous models from 1965 to 1981, and again from 20 ...
. She intended to use the novel technology to make "appealing music you could really listen to", not "ugly" music being produced by
avant-garde The avant-garde (; In 'advance guard' or ' vanguard', literally 'fore-guard') is a person or work that is experimental, radical, or unorthodox with respect to art, culture, or society.John Picchione, The New Avant-garde in Italy: Theoretica ...
musicians at the time. Elkind was impressed with the recording of Brandenburg Concerto No. 3 in G major and became the album's producer. Elkind contacted her friend, producer and conductor Ettore Stratta at
Columbia Records Columbia Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of Japanese conglomerate Sony. It was founded on January 15, 1889, evolving from the A ...
, who "generously spread his enthusiasm throughout the rest of the company" and assisted in the album production. Paul Myers of
Columbia Masterworks Records Columbia Masterworks was a record label started in 1924 by Columbia Records. In 1980, it was separated from the Columbia label and renamed CBS Masterworks. In 1990, it was revived as Sony Classical after its sale to the Sony Corporation. History ...
granted Carlos, Folkman, and Elkind artistic freedom to record and release it.


Recording

''Switched-On Bach'' features ten pieces by Bach available under the
public domain The public domain (PD) consists of all the creative work to which no exclusive intellectual property rights apply. Those rights may have expired, been forfeited, expressly waived, or may be inapplicable. Because those rights have expired ...
, performed by Carlos, with assistance from Folkman, on a
Moog synthesizer The Moog synthesizer is a modular synthesizer developed by the American engineer Robert Moog. Moog debuted it in 1964, and Moog's company R. A. Moog Co. (later known as Moog Music) produced numerous models from 1965 to 1981, and again from 20 ...
. Carlos worked closely with Moog designer
Robert Moog Robert Arthur Moog ( ; May 23, 1934 – August 21, 2005) was an American engineer and electronic music pioneer. He was the founder of the synthesizer manufacturer Moog Music and the inventor of the first commercial synthesizer, the Moog synthesi ...
, testing his components and suggesting improvements. Most of the album was recorded in a rented studio apartment in which Carlos lived at 410 West End Avenue on the West Side of
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
, using a custom-built 8-track recording machine constructed by Carlos from components built by
Ampex Ampex is an American electronics company founded in 1944 by Alexander M. Poniatoff as a spin-off of Dalmo-Victor. The name AMPEX is a portmanteau, created by its founder, which stands for Alexander M. Poniatoff Excellence.AbramsoThe History ...
. The initial track created, however, the Invention in F major, was recorded in the spring of 1967 on a Scully tape machine in Gotham Recording Studios at 2 West 46th Street, where Carlos had brought Moog equipment for a commercial project. According to Carlos, ''Switched-On Bach'' took approximately five months and one thousand hours to produce. As the synthesizers were
monophonic Monaural or monophonic sound reproduction (often shortened to mono) is sound intended to be heard as if it were emanating from one position. This contrasts with stereophonic sound or ''stereo'', which uses two separate audio channels to reproduc ...
, meaning only one note can be played at a time, each track was assembled one at a time. Carlos said: "You had to release the note before you could make the next note start, which meant you had to play with a detached feeling on the keyboard, which was really very disturbing in making music." The synthesizer was unreliable and often went out of tune; Carlos recalled hitting it with a hammer prior to recording to obtain correct levels. After several notes were played, it was checked again to make sure it had not drifted. Bach provided only the two chords of a Phrygian
Cadence In Western musical theory, a cadence (Latin ''cadentia'', "a falling") is the end of a phrase in which the melody or harmony creates a sense of full or partial resolution, especially in music of the 16th century onwards.Don Michael Randel (199 ...
for the second movement of the Brandenburg Concerto No. 3 in G Major, intending that the musician would improvise on these chords. Carlos and Folkman carefully constructed this piece to showcase the capabilities of the Moog.


Artwork

''Switched-On Bach'' was released with two different covers. The most common features a man dressed as Bach standing before a Moog synthesizer. The first pressing featured the same man seated, as shown above. Carlos and Elkind objected to the original cover and had it replaced, finding it "was a clownish, trivializing image of a mugging Bach, supposedly hearing some absurd sound from his earphones". They also objected to the fact that the synthesizer was incorrectly set up: " he earphoneswere plugged into the input, not output, of a 914 filter module, which in turn was connected to nothing, ssuringthat silence is all that would have greeted Johann Sebastian's ears."


Release

In 1968, shortly before the release of ''Switched-On Bach'', Moog spoke at the annual
Audio Engineering Society The Audio Engineering Society (AES) is a professional body for engineers, scientists, other individuals with an interest or involvement in the professional audio industry. The membership largely comprises engineers developing devices or product ...
conference and played one of Carlos' recordings from the album. Moog recalled: "I walked off the stage and went to the back of the auditorium while people were listening, and I could feel it in the air. They were jumping out of their skins. These technical people were involved in so much flim-flam, so much shoddy, opportunistic stuff, and here was something that was just impeccably done and had obvious musical content and was totally innovative. The tape got a standing ovation."Robert Moog, quoted in ''Vintage Synthesizers'' by Mark Vail (Miller Freeman, Inc.) ''Switched-On Bach'' was released in October 1968. In 1969, it entered the top 40 on the US ''Billboard'' 200 before it reached a peak of No. 10 that year, for a total of 59 weeks on the chart. From January 1969 to January 1972, the album was No. 1 on the ''Billboard'' Classical Albums chart, and it reached the seventh position of the Top 50 Albums chart of the Canadian magazine RPM. In February 1974, Columbia Records estimated 960,000 copies of the album had been sold in the US. In June that year, ''Billboard'' reported the album's sales surpassed one million, the second classical music record in history to achieve the feat. In August 1969, it was certified
Gold Gold is a chemical element with the symbol Au (from la, aurum) and atomic number 79. This makes it one of the higher atomic number elements that occur naturally. It is a bright, slightly orange-yellow, dense, soft, malleable, and ductile ...
by the
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/ ...
, for sales in excess of 1 million copies. It reached Platinum certification in November 1986.


Reception

''Switched-On Bach'' was met with a negative response from some classical music traditionalists, but gained popularity among many younger listeners. In a retrospective review for
AllMusic AllMusic (previously known as All Music Guide and AMG) is an American online database, online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on Musical artist, musicians and Music ...
, Bruce Eder noted that Carlos' approach "was highly musical in ways that ordinary listeners could appreciate ... characterized by ... amazing sensitivity and finely wrought nuances, in timbre, tone, and expressiveness." Canadian pianist
Glenn Gould Glenn Herbert Gould (; né Gold; September 25, 1932October 4, 1982) was a Canadian classical pianist. He was one of the most famous and celebrated pianists of the 20th century, and was renowned as an interpreter of the keyboard works of Johann ...
spoke highly of ''Switched-On Bach'', saying: "The whole record, in fact, is one of the most startling achievements of the recording industry in this generation and certainly one of the great feats in the history of 'keyboard' performance". In 1970, the album won three
Grammy Award The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pr ...
s:
Best Classical Album The Grammy Award The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by m ...
, Best Classical Performance – Instrumental Soloist or Soloists (With or Without Orchestra), and Best Engineered Classical Recording.


Influence

Following the album's success, Moog received requests from producers and artists for his synthesizers. A number of other Moog synthesizer albums were released, such as '' Switched-On Rock'' by the Moog Machine, ''Music to Moog By'' by Gershon Kingsley, and ''The Moog Strikes Bach'' by Hans Wurman. Moog credited the album for demonstrating that synthesizers could be used for more than avant-garde music and sound effects. He said of the album's success: In 1972 Columbia Records released an orchestral album, ''Switched Off Bach'', with the same track listing as ''Switched-On Bach.'' The producer
Giorgio Moroder Giovanni Giorgio Moroder (, ; born 26 April 1940) is an Italian composer, songwriter, and record producer. Dubbed the " Father of Disco", Moroder is credited with pioneering euro disco and electronic dance music. His work with synthesizers had ...
credits the album for bringing synthesizers to his attention.
Brian Wilson Brian Douglas Wilson (born June 20, 1942) is an American musician, singer, songwriter, and record producer who co-founded the Beach Boys. Often Brian Wilson is a genius, called a genius for his novel approaches to pop music, pop composition, ex ...
of
the Beach Boys The Beach Boys are an American rock band that formed in Hawthorne, California, in 1961. The group's original lineup consisted of brothers Brian, Dennis, and Carl Wilson, their cousin Mike Love, and friend Al Jardine. Distinguished by the ...
called it "one of the most electrifying albums I ever heard." It was inducted into the
National Recording Registry The National Recording Registry is a list of sound recordings that "are culturally, historically, or aesthetically significant, and/or inform or reflect life in the United States." The registry was established by the National Recording Preservat ...
in 2005.


Reissues

In 1992, Carlos released ''Switched-On Bach 2000'' to commemorate the 25th anniversary of her first album, featuring a re-recording of the record using digital synthesizers and computer-assisted recording with an added introductory composition styled as a birthday fanfare for the project. ''Switched-On Bach'' was remastered and included as part of the ''Switched-On Boxed Set'', a four-CD box set released in 1999 with '' The Well-Tempered Synthesizer'', '' Switched-On Bach II'', and '' Switched-On Brandenburgs''. In 2001, a remastered edition of ''Switched-On Bach'' was released with a previously unreleased track, "Initial Experiments, demonstration". Carlos wrote: "You may rest assured that this is the best these recordings have ever sounded."


Track listing

;Side two


Personnel

*
Wendy Carlos Wendy Carlos (born Walter Carlos, November 14, 1939) is an American musician and composer best known for her electronic music and film scores. Born and raised in Rhode Island, Carlos studied physics and music at Brown University before moving ...
– synthesizer, programming * Benjamin Folkman – supplementary keyboards *
Rachel Elkind Rachel Elkind (born February 23, 1939) is an American classical musician, record producer and composer. She produced the work of Wendy Carlos, most notably the bestselling 1968 album '' Switched-On Bach''. Elkind grew up in San Francisco. She mo ...
– production


Charts


References


External links


Wendy Carlos, S-OB
* *
Drew University Music Department, current owner of the Moog synthesizer used for the cover photo
{{Authority control 1968 debut albums 1960s classical albums Recordings of Johann Sebastian Bach Covers albums Wendy Carlos albums Albums produced by Wendy Carlos Albums produced by Rachel Elkind Sony Classical Records albums United States National Recording Registry recordings United States National Recording Registry albums