''Supernormal Stimuli: How Primal Urges Overran Their Evolutionary Purpose'' is a book by

Deirdre Barrett Deirdre Barrett is an American author and psychologist known for her research on dreams, hypnosis and imagery, and has written on evolutionary psychology. Barrett is a teacher at Harvard Medical School, and a past president of the Internationa ...

published by W. W. Norton & Company in 2010. Barrett is a psychologist on the faculty of Harvard Medical School. The book argues that human instincts for food, sex, and territorial protection evolved for life on the savannah 10,000 years ago, not for today's densely populated technological world. Our instincts have not had time to adapt to the rapid changes of modern life. The book takes its title from

Nikolaas Tinbergen Nikolaas "Niko" Tinbergen (; ; 15 April 1907 – 21 December 1988) was a Dutch biologist and ornithologist who shared the 1973 Nobel Prize in Physiology or Medicine with Karl von Frisch and Konrad Lorenz for their discoveries concerning the o ...

's concept in

ethology Ethology is the scientific study of animal behaviour, usually with a focus on behaviour under natural conditions, and viewing behaviour as an evolutionarily adaptive trait. Behaviourism as a term also describes the scientific and objecti ...

of the supernormal stimulus, the phenomena by which insects, birds, and fish in his experiments could be lured by a dummy object which exaggerated one or more characteristic of the natural stimulus object such as giant brilliant blue plaster eggs which birds preferred to sit on in preference to their own. Barrett extends the concept to humans and outlines how supernormal stimuli are a driving force behind today's most pressing problems, including

modern warfare Modern warfare is warfare that is in notable contrast with previous military concepts, methods, and technology, emphasizing how combatants must modernize to preserve their battle worthiness. As such, it is an evolving subject, seen different ...

obesity Obesity is a medical condition, sometimes considered a disease, in which excess body fat has accumulated to such an extent that it may negatively affect health. People are classified as obese when their body mass index (BMI)—a person's ...

and other fitness problems, while also explaining the appeal of

television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...

video game Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This fee ...

s, and pornography as social outlets.

# Supernormal Stimuli—What Are They? # Making the Ordinary Seem Strange # Sex for Dummies # Too Cute # Foraging in the Food Courts # Defending Home, Hearth, and Hedgefund # From Shakespeare to Survivor: Entertainment as Vicarious Socializing # Intellectual Pursuits as Supernormal Stimuli # Conclusion: Get Off the Plaster Egg

Reception

The ''

Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...

'' considered it "timely", but faulted Barrett for not "weigh(ing) the costs of supernormal stimuli against their often substantial benefits."

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Reception

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Further reading