Super Greg is a fictional DJ created by copywriter Linus Karlsson and

creative director A creative director (or creative supervisor) is a person who makes high-level creative decisions and, with those decisions, oversees the creation of creative assets such as advertisements, products, events, or logos. Creative director positions ar ...

Paul Malmström for the

Minneapolis Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origins ...

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

Fallon McElligott Fallon is a full-service advertising agency headquartered in Minneapolis, Minnesota, with affiliate offices in London, Detroit, and Tokyo. It is a subsidiary of Publicis. History Fallon was founded in 1981 as Fallon McElligott Rice in 1981 by Patr ...

as part of a

viral marketing Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way tha ...

campaign for

American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...

jeans company,

Lee Jeans Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by Kontoor Brands, a spin-off of VF Corporation's Jeanswear Division. Since 2019 its headquarters has been in Greensboro, North Carolina, re ...

in 1999. The

campaign Campaign or The Campaign may refer to: Types of campaigns * Campaign, in agriculture, the period during which sugar beets are harvested and processed *Advertising campaign, a series of advertisement messages that share a single idea and theme * Bl ...

launched with a one-page website (www.supergreg.com)"Mirror" (online copy) of original website
/ref> and culminated in a TV

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

where Super Greg has a showdown with Lee's mascot, Buddy Lee. Super Greg was portrayed by

Sacha Baron Cohen Sacha Noam Baron Cohen (born 13 October 1971) is an English actor, comedian, producer, and screenwriter. He is best known for his creation and portrayal of the fictional satirical characters Ali G, Borat Sagdiyev, Brüno Gehard, and Admiral ...

. Super Greg might have contained inspirational elements in creating his next persona, Ali G. Super Greg was a site in a set of 3 sites, they were:
Super Greg, Concept Site

Curry, Rubberburner

Roy, Born to Destroy
They were all teasers for a campaign for Lee Jeans. After the campaign the sites directed to Lee Jeans.

References

External links

Mirror of the original Super Greg page

A tribute site with a collection of fan spin offs
Clothing advertising characters Male characters in advertising Fictional characters introduced in 1999 {{Fict-char-stub