The Sun Products Corporation (now
Henkel North American Consumer Goods
Henkel Corporation, doing business as Henkel North American Consumer Goods, and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. It is a manufacturer of personal care and household cleaning products, and is a ...
Inc.) was a United States-based manufacturer of
laundry detergent,
fabric softeners, and other household care products. With annual sales of $2.0 billion, the company's brands included All,
Wisk
Wisk was an American brand of laundry detergent manufactured in the United States by Unilever (1956 to 2008) and Sun Products (2008 to 2017).
History
Wisk was introduced in the United States by Lever Brothers Company in 1956 as the first liq ...
(withdrawn),
Snuggle
Snuggle is a brand of fabric softener sold by Henkel North American Consumer Goods in the United States and Canada. The brand was introduced in 1983 by Unilever. The product is available in sheets or liquid (in concentrate and ready-to-use fo ...
, Sun,
Surf, and
Sunlight
Sunlight is a portion of the electromagnetic radiation given off by the Sun, in particular infrared, visible, and ultraviolet light. On Earth, sunlight is scattered and filtered through Earth's atmosphere, and is obvious as daylight when ...
. Sun Products holds the second largest market share in the $10 billion North American fabric care market as of 2010. In addition, Sun Products was the manufacturing partner for many retailer brand laundry and dish products in North America.
Sun Products maintains manufacturing facilities in
Bowling Green, Kentucky;
Pasadena, Texas;
Dyersburg, Tennessee; and
Salt Lake City
Salt Lake City (often shortened to Salt Lake and abbreviated as SLC) is the capital and most populous city of Utah, United States. It is the seat of Salt Lake County, the most populous county in Utah. With a population of 200,133 in 2020, th ...
, Utah. Sun Products has research and development facilities in
Trumbull, Connecticut
Trumbull is a town located in Fairfield County, Connecticut, United States. It borders on the cities of Bridgeport and Shelton and the towns of Stratford, Fairfield, Easton and Monroe. The population was 36,827 during the 2020 census. Trum ...
; Salt Lake City, Utah;
Bentonville, Arkansas, and
Toronto
Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anch ...
,
Ontario
Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central Ca ...
, Canada.
History
The predecessor of Sun Products was founded by Dan Huish in 1975 under the name Huish Detergents, Inc. It grew to become the largest manufacturer of retailer/store brands of laundry and dish detergent products in addition to its own Sun brand.
In March 2007,
Vestar Capital Partners acquired a majority stake in the company.
In 2007, the company acquired the White Rain hair care brand from Florida-based Diamond Products Company. In 2012, it sold the White Rain brand to High Ridge Brands, which owns other former brands of
Alberto-Culver.
In September 2008, Vestar Capital Partners acquired the North American (United States, Canada and Puerto Rico) laundry business of
Unilever
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy dri ...
, which included the Wisk, All, Surf, Sunlight, and Snuggle brands. The former Unilever businesses were combined with Huish Detergents, Inc. to form The Sun Products Corporation.
On June 24, 2016,
Henkel North American Consumer Goods
Henkel Corporation, doing business as Henkel North American Consumer Goods, and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. It is a manufacturer of personal care and household cleaning products, and is a ...
Inc., a subsidiary of
Henkel AG & Co. KGaA agreed to acquire The Sun Products Corporation for $3.6 billion.
In July 2017, operations of Sun Products was relocated to
Stamford, Connecticut
Stamford () is a city in the U.S. state of Connecticut, outside of Manhattan. It is Connecticut's second-most populous city, behind Bridgeport. With a population of 135,470, Stamford passed Hartford and New Haven in population as of the 202 ...
in order to consolidate its operations with
The Dial Corporation
Henkel Corporation, doing business as Henkel North American Consumer Goods, and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. It is a manufacturer of personal care and household cleaning products, and is a ...
and be closer to parent Henkel's North American headquarters (Henkel Corporation) in
Rocky Hill, Connecticut. After consolidation, the business was renamed Henkel North American Consumer Goods (Henkel Corporation) in 2018.
References
{{Reflist
External links
Official websiteSun Detergent
Companies based in Fairfield County, Connecticut
Wilton, Connecticut
2016 mergers and acquisitions
American subsidiaries of foreign companies
Henkel brands