Sun Mobile Limited (branded as SUN Mobile), formerly known as New World Mobility Limited, is a
mobile network operator
A mobile network operator (MNO), also known as a wireless service provider, wireless carrier, cellular company, or mobile network carrier, is a provider of wireless communications services that owns or controls all the elements necessary to sel ...
brand and company in Hong Kong. It is a joint venture of
HKT and .
New World Mobility Limited and New World Mobility was a subsidiary and a brand of
New World PCS respectively; New World PCS itself was a subsidiary of
New World Development. However, New World Development sold the shares of its successor
CSL New World Mobility in 2013. The brand New World Mobility was active until 2014, which was changed to SUN Mobile in the same year; but the legal person New World Mobility Limited was once dormant until re-active again in 2008
[Data in Hong Kong Companies Registry] as a joint venture of CSL New World Mobility and Telecom Digital.
[ During the period of dormant, the brand was operated by sister company of New World Mobility Limited.
]
History
New World Mobility
New World Mobility Limited was launched in 1998[ and previously parented by New World PCS Limited, which the latter was incorporated in 1995.][ New World Mobility, as a brand, was launched in 1997.][ which the brand was operated by New World PCS directly. New World PCS was also the licence holder of personal communication services since 1996.]holding company
A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...
called CSL New World Mobility,Telstra
Telstra Group Limited is an Australian telecommunications company that builds and operates telecommunications networks and markets voice, mobile, internet access, pay television and other products and services. It is a member of the S&P/ASX 2 ...
(76.4%) and New World Mobile Holdings (23.6%).[ New World Mobility became one of the brands of the holding company's mobile services. In October 2006, New World Mobile Holdings sold its 23.6% stakes of the intermediate holding company to New World Mobile Holdings' parent company New World Development.
New World PCS Limited was also renamed to CSL Limited, as a subsidiary of the new holding company in 2008.][ New World Mobility Limited was back from dormant also in 2008,][ which CSL Limited owned 60% stake since 2008–09 financial year.][ The rest of the stake of New World Mobility Limited, was acquired by also in 2008;][ the latter was a ]mobile virtual network operator
A mobile virtual network operator (MVNO) is a wireless communications services provider that does not own the wireless network infrastructure over which it provides services to its customers. An MVNO enters into a business agreement with a mobil ...
of brands such as "Rabbit", which bought the network usage from other companies.[
]
SUN Mobile
On 25 September 2014, New World Mobility Limited ceased to exist as HKT revamped the subsidiary under the name SUN Mobile Limited, the company was jointly-owned by HKT (instead of CSL Limited) and Telecom Digital.
See also
* CSL Mobile, a mobile network operator that is also owned by HKT
* Sunday Communications, a defunct parent company of SUNDAY, a mobile network operator that was privatised by PCCW in 2005
* PCCW Mobile, formerly do business as SUNDAY, a mobile network operator that was owned by PCCW and formerly Sunday Communications
References
External links
*
Old official website
{{Hong Kong mobile phone companies
Hong Kong brands
Mobile phone companies of Hong Kong
Former New World Development subsidiaries
Pacific Century Group
Telstra
Telecommunications companies established in 1997
1997 establishments in Hong Kong
1998 establishments in Hong Kong