Strawberry generation (; or ) is a

Chinese-language Chinese (, especially when referring to written Chinese) is a group of languages spoken natively by the ethnic Han Chinese majority and many minority ethnic groups in Greater China. About 1.3 billion people (or approximately 16% of the ...

neologism A neologism Ancient_Greek.html"_;"title="_from_Ancient_Greek">Greek_νέο-_''néo''(="new")_and_λόγος_/''lógos''_meaning_"speech,_utterance"is_a_relatively_recent_or_isolated_term,_word,_or_phrase_that_may_be_in_the_process_of_entering_com ...

used in

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the no ...

for

Taiwanese people Taiwanese people may be generally considered the people of Taiwan who share a common culture, ancestry and speak Taiwanese Mandarin, Hokkien, Hakka or indigenous Taiwanese languages as a mother tongue. Taiwanese people may also refer to the i ...

born from 1990s onwards who "bruise easily" like strawberries – meaning they cannot withstand

social pressure Peer pressure is the direct or indirect influence on peers, i.e., members of social groups with similar interests, experiences, or social statuses. Members of a peer group are more likely to influence a person's beliefs, values, and behavior. A g ...

or work hard like their parents' generation; the term refers to people who are insubordinate, spoiled,

selfish Selfishness is being concerned excessively or exclusively, for oneself or one's own advantage, pleasure, or welfare, regardless of others. Selfishness is the opposite of altruism or selflessness; and has also been contrasted (as by C. S. Lewis) w ...

, arrogant, and sluggish in work. The term arises from the perception that members of this generation have grown up being overprotected by their parents and in an environment of stability, in a similar manner to how strawberries are grown in protected

greenhouse A greenhouse (also called a glasshouse, or, if with sufficient heating, a hothouse) is a structure with walls and roof made chiefly of transparent material, such as glass, in which plants requiring regulated climatic conditions are grown.These ...

s and command a higher price compared to other fruits. The term gained prominence in the Taiwanese press, as it could be a way to designate a rising

demographic Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as ed ...

psychographic Psychographics is a qualitative methodology used to describe traits of humans on psychological attributes. Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. Two approaches to ...

in terms of

consumer behavior Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and p ...

Ironic usage

In an

ironic Irony (), in its broadest sense, is the juxtaposition of what on the surface appears to be the case and what is actually the case or to be expected; it is an important rhetorical device and literary technique. Irony can be categorized into d ...

reference to the term, a 2008 student-led political movement in Taiwan started the Wild Strawberries Movement. This movement was in response to the visit of

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's List of countries and dependencies by population, most populous country, with a Population of China, population exceeding 1.4 billion, slig ...

's Association for Relations Across the Taiwan Strait ( ARATS) chairman

Chen Yunlin Chen Yunlin (; born December 1941) was the chairman of the Association for Relations Across the Taiwan Straits (ARATS), the body responsible for negotiations with Taiwan in the People's Republic of China in 2008–2013. Early life Chen was born ...

to the island. Police actions on protests aimed at Chen suppressed the display of Taiwan's national flag and the playing of Taiwanese songs. This prompted a group of 400 students in

Taipei Taipei (), officially Taipei City, is the capital and a special municipality of the Republic of China (Taiwan). Located in Northern Taiwan, Taipei City is an enclave of the municipality of New Taipei City that sits about southwest of the ...

, to begin a

sit-in A sit-in or sit-down is a form of direct action that involves one or more people occupying an area for a protest, often to promote political, social, or economic change. The protestors gather conspicuously in a space or building, refusing to mo ...

in front of the

Executive Yuan The Executive Yuan () is the executive branch of the government of the Republic of China (Taiwan). Its leader is the Premier, who is appointed by the President of the Republic of China, and requires confirmation by the Legislative Yuan. ...

in protest of Taiwan's Parade and Assembly Law ().

References

External links

* * Chinese words and phrases Cultural generations Economy of Taiwan Demographics of Taiwan Neologisms Taiwanese culture {{Taiwan-stub

Ironic usage

See also

References

External links