Ströer SE & Co. KGaA is a German

out-of-home advertising Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes pl ...

online advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...

billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large adverti ...

s and

street furniture Street furniture is a collective term for objects and pieces of equipment installed along streets and roads for various purposes. It includes benches, traffic barriers, bollards, post boxes, phone boxes, streetlamps, traffic lights, traf ...

company with headquarters in

Cologne Cologne ( ; german: Köln ; ksh, Kölle ) is the largest city of the German western state of North Rhine-Westphalia (NRW) and the fourth-most populous city of Germany with 1.1 million inhabitants in the city proper and 3.6 millio ...

Markets

Ströer SE & Co. KGaA is a

s and

company with headquartered in

. Aside from Germany, the company's core markets are Poland, Spain, Netherlands, Belgium and the United Kingdom. The publicly traded company is listed in the

SDAX The SDAX (German abbreviation for ''Small-Cap-deutsche Aktienindex'') is a stock market index composed of 70 small and medium-sized companies in Germany. These so-called ' small caps' rank directly below the MDAX (mid-cap) shares in terms of or ...

and the

Prime Standard The Prime Standard is a market segment of the Frankfurt Stock Exchange that includes companies which comply with transparency standards higher than those of the General Standard, which is regulated by law. The Prime Standard includes quarterly repo ...

segment of the Frankfurter Börse. In 2019, the revenue was 1.6 billion euro. In 2016 Ströer operated around 4000 video screens in public places, which reached an estimated 30 million people each month.

Acquisitions

In November 2015, Ströer acquired

T-Online t-online.de is a German news portal, owned and published by digital multi-channel media company Ströer. It reaches over 179 million visits per month coming from 29 million unique visitors. The editorial team is located in Berlin. History I ...

's (Germany's biggest

Internet service provider An Internet service provider (ISP) is an organization that provides services for accessing, using, or participating in the Internet. ISPs can be organized in various forms, such as commercial, community-owned, non-profit, or otherwise priva ...

) online portal, and in December 2015, Ströer acquired a 78.8% stake in

Statista   Statista is an online platform specialized in market and consumer data, which offers statistics & reports, market insights, cosumer insights and company insights in German, English, Spanish and French. In addition to publicly available thi ...

for €57 million. Ströer acquired the remaining stake in Statista in 2019. In 2016, Ströer acquired StayFriends from

United Online United Online, Inc. was an independent public company formed by the 2001 merger of NetZero and Juno Online Services. It is currently a subsidiary of investment bank B. Riley Financial. The company's range of products and services has evolved s ...

. StayFriends is now officially run by Ströer's T-Online.

Criticism

Advertising tobacco to children

Ströer has used loopholes in national legislation to advertise for tobacco, specifically targeting young people, despite European laws prohibiting nicotine marketing in public places. In German cities, as of 2019 notably

Mainz Mainz () is the capital and largest city of Rhineland-Palatinate, Germany. Mainz is on the left bank of the Rhine, opposite to the place that the Main joins the Rhine. Downstream of the confluence, the Rhine flows to the north-west, with Ma ...

and

Hildesheim Hildesheim (; nds, Hilmessen, Hilmssen; la, Hildesia) is a city in Lower Saxony, Germany with 101,693 inhabitants. It is in the district of Hildesheim, about southeast of Hanover on the banks of the Innerste River, a small tributary of the ...

, the company has repeatedly placed advertising signs directly in front of schools,

Kindergarten Kindergarten is a preschool educational approach based on playing, singing, practical activities such as drawing, and social interaction as part of the transition from home to school. Such institutions were originally made in the late 18th cen ...

s and

playground A playground, playpark, or play area is a place designed to provide an environment for children that facilitates play, typically outdoors. While a playground is usually designed for children, some are designed for other age groups, or people ...

s.Beckert, Heiko (2020)
''Ortsbeirat Mainz-Altstadt weist Ströer in die Schranken''
In: Mainzer Allgemeine Zeitung vom 24. Juni 2020 Scharnhorst Gymnasium Hildesheim

References

External links

* {{DEFAULTSORT:Ströer Companies based in Cologne Mass media companies of Germany Mass media companies established in 1990 2015 mergers and acquisitions 2016 mergers and acquisitions Companies in the MDAX