Stock footage
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Stock footage, and similarly, archive footage, library pictures, and file footage is
film A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmospher ...
or
video Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) sy ...
footage that can be used again in other films. Stock footage is beneficial to filmmakers as it saves shooting new material. A single piece of stock footage is called a "stock shot" or a "library shot". Stock footage may have appeared in previous productions but may also be outtakes or footage shot for previous productions and not used. Examples of stock footage that might be utilized are moving images of cities and landmarks, wildlife in their natural environments, and historical footage. Suppliers of stock footage may be either
rights managed Rights Managed, or RM, in photography and the stock photo industry, refers to a copyright license which, if purchased by a user, allows the one-time use of the photo as specified by the license. If the user wants to use the photo for other uses ...
or royalty-free. Many websites offer direct downloads of clips in various formats.


History

Stock footage companies began to emerge in the mid-1980s, offering clips mastered on Betacam SP, VHS, and film formats. Many of the smaller libraries that specialized in niche topics such as extreme sports, technological or cultural collections were bought out by larger concerns such as Corbis or Getty Images over the next couple of decades.


Films and television

Stock footage can be used to integrate news footage or notable figures into a film. For instance, the
Academy Award The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...
-winning film '' Forrest Gump'' used stock footage extensively, modified with
computer-generated imagery Computer-generated imagery (CGI) is the use of computer graphics to create or contribute to images in art, printed media, video games, simulators, and visual effects in films, television programs, shorts, commercials, and videos. The image ...
to portray the lead character meeting such historic figures such as John F. Kennedy,
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was ...
, and
John Lennon John Winston Ono Lennon (born John Winston Lennon; 9 October 19408 December 1980) was an English singer, songwriter, musician and peace activist who achieved worldwide fame as founder, co-songwriter, co-lead vocalist and rhythm guitarist of ...
. News programs use film footage from their libraries when more recent images are not available. Such usage is often labeled on-screen with an indication that the footage being shown is file footage. Television and movies series also often recycle footage taken from previous installments. For instance, the ''
Star Trek ''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the eponymous 1960s television series and quickly became a worldwide pop-culture phenomenon. The franchise has expanded into vari ...
'' franchise kept a large collection of starships, planets, backgrounds, and explosions, which would appear on a regular basis throughout Star Trek's five series and ten films, being used with minimal alteration. That kept production costs down as models, mattes, and explosions were expensive to create. The advances in computer graphics in the late 1990s and early 2000s helped to significantly reduce the cost of Star Trek's production and allowed for a much wider variety of shots than previous model and painting-based visuals. Other films that re-used film footage from previous productions include '' Transformers: Dark of the Moon'', ''
Blade Runner ''Blade Runner'' is a 1982 science fiction film directed by Ridley Scott, and written by Hampton Fancher and David Peoples. Starring Harrison Ford, Rutger Hauer, Sean Young, and Edward James Olmos, it is an adaptation of Philip K. Dick's ...
'', '' Star Wars: Episode II – Attack of the Clones'', ''
Hitman Contract killing is a form of murder or assassination in which one party hires another party to kill a targeted person or persons. It involves an illegal agreement which includes some form of payment, monetary or otherwise. Either party may b ...
'', '' Jaws: The Revenge'', '' Halloween II'', ''
Harry Potter and the Order of the Phoenix ''Harry Potter and the Order of the Phoenix'' is a fantasy novel written by British author J. K. Rowling and the fifth novel in the ''Harry Potter'' series. It follows Harry Potter's struggles through his fifth year at Hogwarts School of Wi ...
'', '' Harry Potter and the Deathly Hallows – Part 1'' '' & 2'' and '' Bill & Ted's Excellent Adventure''. Some series, particularly those made for children, such as ''
Power Rangers ''Power Rangers'' is an entertainment and merchandising franchise built around a live-action superhero television series, based on the Japanese tokusatsu franchise '' Super Sentai''. Produced first by Saban Entertainment, second by BVS E ...
'' or ''
Teletubbies ''Teletubbies'' is a British children's television series created by Anne Wood and Andrew Davenport for the BBC. The programme focuses on four differently coloured characters known as the Teletubbies, named after the television screens on t ...
'', reuse footage that is shown in many episodes. Meant for a young audience, the approach increases viewers' familiarity between shows. This introduces problems such as the requirement to, for example, wear the same clothing and inconsistency can sometimes become a problem. When cleverly filmed it is possible to avoid many of these problems. Many broadcast shows use stock-footage clips as
establishing shots An establishing shot in filmmaking and television production sets up, or establishes, the context for a scene by showing the relationship between its important figures and objects. It is generally a long or extreme-long shot at the beginning o ...
of a particular city, which imply that the show is shot on location when in fact, it may be shot in a backlot studio. One or two establishing shots of an exotic location such as the
Great Wall of China The Great Wall of China (, literally "ten thousand ''li'' wall") is a series of fortifications that were built across the historical northern borders of ancient Chinese states and Imperial China as protection against various nomadic grou ...
,
Easter Island Easter Island ( rap, Rapa Nui; es, Isla de Pascua) is an island and special territory of Chile in the southeastern Pacific Ocean, at the southeasternmost point of the Polynesian Triangle in Oceania. The island is most famous for its nearl ...
, or French Polynesia will save production companies the major costs of transporting crew and equipment to those actual locations. Stock footage is often used in commercials when there is not enough money or time for production. More often than not these commercials are political or issue-oriented in nature. Sometimes it can be used to
composite Composite or compositing may refer to: Materials * Composite material, a material that is made from several different substances ** Metal matrix composite, composed of metal and other parts ** Cermet, a composite of ceramic and metallic materials ...
moving images that create the illusion of having on-camera performers appear to be on location. The term '' B-roll'' may refer to stock footage or newly shot scenes. Stock footage that appears on television screens or monitors shown in movies or television shows is referred to as "playback". In '' Anchorman: The Legend of Ron Burgundy'', which was written by and starring Will Ferrell as a
San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States ...
news anchor, the studio purchased archival 1970s clips from San Diego stock footage firm New & Unique Videos. The playback footage of a hurricane featured in Disney's '' Smart House'' came from the vaults of the same San Diego firm. Stock footage also appears many a time in animated series which is mostly a transition to live-action stock footage. One of the most common uses of stock footage is in documentaries. Use of stock footage allows the filmmaker to tell the story of historical events such as
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
'' Why We Fight'' series, to document modern underwater archaeology activities, or to supplement content in natural history documentaries. Budgets may not be sufficient to keep a production crew on site for long-term projects, and stock footage allows the producer to pick the moments in time that are most important to the story or to give context to historical events. Several films that would otherwise be completely lost have surviving footage due to the film being used as a stock footage. For example, '' The Cat Creeps'' has some scenes preserved in the movie ''Boo'', and scenes from '' Queen of the Night Clubs'' are preserved as stock footage in ''Winner Take All''. If not for the use of stock footage, these films would be lost entirely. Stock footage is also used in live reality TV shows such as '' I'm a Celebrity''. In the early 2020s, stock footage of studio audience applause and reactions was used in television shows in place of a live studio audience due to the then-current
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
.


Corporate usage

Companies throughout the world use stock footage in their video productions for in-house meetings, annual conventions, seminars, and other events. It has become popular to videotape interviews of CEOs and other VIPs using a green screen backdrop. When the green is keyed out during
post-production Post-production is part of the process of filmmaking, video production, audio production, and photography. Post-production includes all stages of production occurring after principal photography or recording individual program segments. Th ...
, stock footage or stock shots are inserted, to impart a particular message.


Public domain

One of the largest producers of
public domain The public domain (PD) consists of all the creative work to which no exclusive intellectual property rights apply. Those rights may have expired, been forfeited, expressly waived, or may be inapplicable. Because those rights have expired ...
stock footage is the United States government. All videos produced by the United States military,
NASA The National Aeronautics and Space Administration (NASA ) is an independent agency of the US federal government responsible for the civil space program, aeronautics research, and space research. NASA was established in 1958, succeedin ...
, and other agencies are available for use as stock footage. There are a number of companies that own the copyrights to large libraries of stock footage and charge filmmakers a fee for using it, but they rarely demand royalties. Stock footage comes from a myriad of sources including the public domain, other movies and television programs, news outlets, and purpose-shot stock footage.


Format


Evolution

With each introduction of new standard, it requires reshooting, rerendering, or rescanning the popular footage as well as new images to show the capabilities of the next standard. Betacam SP, VHS, and early digital footage was shot in standard-definition (SD), in 4:3 aspect ratio. Next came a higher resolution format, High Definition (HD), with a 16:9 aspect ratio, which is closer to cinema widescreen formats. Many stock-footage companies and producers were concerned that their libraries would become irrelevant. Many companies are also including
virtual reality Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), edu ...
(VR) and 360-degree video footage.


Container

Popular digital container formats include MOV ( QuickTime File Format) AVI, FLV, MP4, and MXF, which are commonly used in non-linear editing system applications such as Avid, Final Cut Pro, and Adobe Premiere Pro.


Libraries

Notable stock footage libraries and archives include: * Adobe Stock * Al Jazeera Creative Commons * Alamy *
Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. new ...
* BBC:
BBC Motion Gallery BBC Motion Gallery is the footage licensing division of BBC Studios. It offers creative professionals access to a collection of stock footage with licensing worldwide. History The organization originated in London as BBC Library Sales, a div ...
(1961–) and
backstage.bbc.co.uk backstage.bbc.co.uk is the brand name (and URL) of the BBC's developer network which operated between May 2005 and December 2010. Purpose Launched partly as a response to the Graf Review of bbc.co.uk, the aims of backstage.bbc.co.uk are to en ...
(2005–2010) * Can Stock Photo * CNN Collection (fmr. CNN ImageSource, from the CNN cable news broadcaster) * Corbis Motion (now through Getty Images and Visual China Group) * Depositphotos * DVArchive * Film Archives, Inc. * Flickr * Footagevault *
Fotosearch Fotosearch is a stock photography company, founded in 1998. The company sells royalty-free and rights-managed photography, illustrations, video footage, clipart, and audio clips. Today, with digital images from over 140 publishers, it is one of t ...
* Framepool * Getty Images *
Internet Archive The Internet Archive is an American digital library with the stated mission of "universal access to all knowledge". It provides free public access to collections of digitized materials, including websites, software applications/games, music, ...
* iStock * ITN Source * NASA Images *
Nautilus Productions Nautilus Productions LLC is an American video production, stock footage, and photography company incorporated in Fayetteville, North Carolina in 1997. The principals are producer/director Rick Allen and photographer Cindy Burnham. Nautilus specia ...
* NBCUniversal Archives *
NHNZ NHNZ, formerly Natural History New Zealand, is a New Zealand-based television production house. It works and co-produces with multiple major global broadcasters: Discovery Channel, Animal Planet, Discovery Science, A&E Television Networks, Nat ...
*
Nimia Nimia, founded in 2013 by Zachary McIntosh and Eric Harrison, is an international technology company specializing in video licensing (stock footage Stock footage, and similarly, archive footage, library pictures, and file footage is film or vi ...
* Oddball Films * Pond5 * Producers Library Service *
Reuters Reuters ( ) is a news agency owned by Thomson Reuters Corporation. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide. Reuters is one of the largest news agencies in the world. The agency was est ...
* Science Photo Library * Shutterstock * Stocksy United *
Vimeo Vimeo, Inc. () is an American video hosting, sharing, and services platform provider headquartered in New York City. Vimeo focuses on the delivery of high-definition video across a range of devices. Vimeo's business model is through software as ...
* Visual China Group


See also

* Archival research *
Clip show A clip show is an episode of a television series that consists primarily of excerpts from previous episodes. Most clip shows feature the format of a frame story in which cast members recall past events from past installments of the show, depict ...
* Free content * Production music * Stock photography * Stock sound effect


References


Further reading

*Bernard, S.C. and Rabin, K. ''Archival Storytelling: A Filmmaker's Guide to Finding, Using, and Licensing Third-Party Visuals and Music''. Focal Press, 2008, {{Authority control Cinematic techniques Footage de:Footage