Stephen Salvadore Rocco (born January 16, 1960) is an American businessperson and
skateboarder. He founded the skateboarding company
World Industries with
Rodney Mullen in 1987.
He has since sold the company and is currently retired.
Career
Rocco is an important figure in the early popularity of
street skateboarding in the 1990s.
His ads were direct messages to the consumer in words that resonated with the skateboarders of the time. He is the cofounder of
Blind, 101,
Plan B
Plan B typically refers to a contingency plan, a plan devised for an outcome other than in the expected plan.
Plan B may also refer to:
* Plan B, a brand name of levonorgestrel, an emergency contraception drug
Film and television
* Plan B Ent ...
, and Duffs. In 1992, he founded the skateboarding magazine ''
Big Brother''.
Rocco is the subject of the theatrically released 2007 documentary ''The Man Who Souled the World''.
References
Further reading
*
External links
*
American skateboarders
Living people
1960 births
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