South West Wales Tourism Partnership (SWWTP) is the Regional Tourism Partnership (RTP) serving

South West Wales South West Wales is one of the regions of Wales consisting of the unitary authorities of Swansea, Neath Port Talbot, Carmarthenshire and Pembrokeshire. This definition is used by a number of government agencies and private organisations includin ...

. The Wales Tourist Board, now ''"Visit Wales"'', and part of the

National Assembly for Wales The Senedd (; ), officially known as the Welsh Parliament in English and () in Welsh, is the devolved, unicameral legislature of Wales. A democratically elected body, it makes laws for Wales, agrees certain taxes and scrutinises the Welsh Go ...

initiated the formation of 4 RTPs across

Wales Wales ( cy, Cymru ) is a country that is part of the United Kingdom. It is bordered by England to the east, the Irish Sea to the north and west, the Celtic Sea to the south west and the Bristol Channel to the south. It had a population in ...

to receive

devolved Devolution is the statutory delegation of powers from the central government of a sovereign state to govern at a subnational level, such as a regional or local level. It is a form of administrative decentralization. Devolved territories ...

resources and responsibilities for many aspects of

tourism Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. The World Tourism Organization defines tourism mor ...

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

and development. The partners in SWWTP are all the local authorities and a broad spread of tourism,

hospitality Hospitality is the relationship between a guest and a host, wherein the host receives the guest with some amount of goodwill, including the reception and entertainment of guests, visitors, or strangers. Louis, chevalier de Jaucourt describes ...

, and

leisure industry The leisure industry is the segment of business focused on recreation, entertainment, sports, and tourism (REST)-related products and services. The field has developed to the point of having university degrees and disciplines focused on it, such ...

representatives from across the Region. SWWTP acts as the lead body supporting

. Key elements within the Partnership's aims include: "…the need to maximise potential and eliminate wasteful competition for the ultimate benefit of the

consumer A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. ...

and the trade" and "to encourage a greater integration of public and private sector resources by nurturing a distinct regional bias in decision making, reflective of the regional strategy / business plan". The SWWTP drives forward the SWW Regional Tourism Strategy, 'Open All Year'.

External links

* http://www.swwtp.co.uk/english/pages/e_framedoc.html {{Tourism in the United Kingdom Tourism in Wales Tourism in Pembrokeshire Tourism organisations in the United Kingdom Tourism agencies

See also

External links