Sopriam ( French: Société de promotion industrielle automobile au Maroc) is a subsidiary of

SNI SNI may refer to: Science and technology * Substitution nucleophilic internal, a chemistry reaction mechanism * Swedish Standard Industrial Classification, a Swedish economic classification system * Server Name Indication, an extension to the ...

Group and the exclusive distributor of

Peugeot Peugeot (, , ) is a French brand of automobiles owned by Stellantis. The family business that preceded the current Peugeot companies was founded in 1810, with a steel foundry that soon started making hand tools and kitchen equipment, and the ...

, Citroën and DS in Morocco. It was founded in 1977, Sopriam is headquartered in Casablanca, Morocco. The affiliate is the first ISO 9001 (2000) certified company in the sector, since 2003.

History

Sopriam was created in 1977 by

ONA Ona or ONA may refer to: Anthropology * Ona people, an indigenous people of southern Argentina and Chile ** Ona language, a language once spoken in Isla Grande de Tierra del Fuego * Ona, a pre-Aksumite culture in Sembel, Eritrea Geography * On ...

, Peugeot and

Somaca Somaca () is a Moroccan car manufacturer founded in 1959 by Fiat company Simca and currently owned by the French company Renault. History The company was founded in 1959 in by Moroccan government with technical assistance from Fiat S.p.A. and i ...

. Sopriam started its activity by assembling the

Peugeot 504 The Peugeot 504 is a mid-size, front-engine, rear-wheel-drive automobile manufactured and marketed by Peugeot from 1968 to 1983 over a single generation, primarily in four-door sedan and wagon configurations – but also as twin two-door coupé ...

pickup truck, before evolving into the exclusive importer and distributor of Peugeot and Citroën in Morocco. In 1984, ONA acquired a part of Somaca while Sopriam merged with Maden (responsible for the marketing of assembled Peugeot). In 1995, Sopriam sold more than 4000 cars with a turnover of 544 million Dirhams. Abderrahim Benkirane was appointed Sopriam's CEO in 2004 until his replacement by Loïc Morin in October 2008. The CEO position remained vacant after Mr Morin departure in June 2016. Hassan Ouriagli who is also the president of the parent company SNI was in charge of the company's management while Amine Souhail, the secretary-general of the group, was appointed deputy managing director. In 2015, Sopriam's turnover was established at 2.1 billion dirhams. In 2016, Sopriam appointed Badreddine Mansouri as the director of the Citroën brand in Morocco. In September 2017, Tarafa Marouane was appointed as the company's CEO. Mr. Marouane is also CEO of Somed and Chairman of the Board of LafargeHolcim Maroc. Amine Souhail retained his responsibilities as deputy managing director.

Activity

Sopriam offers new passenger cars and utility vehicles. The company also provides spare parts, and ensures the maintenance of vehicles. Adding to that, Sopriam offers its clients the possibility to sell and purchase used vehicles.

Network

Sopriam has a network of branches and concessionaires deployed throughout Morocco:{{Cite web, url=http://www.sopriam.ma/, title=SOPRIAM MAROC, last=Maroc, first=IT Knowledge, website=www.sopriam.ma, access-date=2017-12-19 * 6 branches in Casablanca dedicated to the sale of new vehicles, the sale of spare parts and the maintenance of vehicles * 8 branches with spare parts outlets and workshops for vehicle maintenance in Mohammedia,

Kenitra Kenitra ( ar, القُنَيْطَرَة, , , ; ber, ⵇⵏⵉⵟⵔⴰ, Qniṭra; french: Kénitra) is a city in north western Morocco, formerly known as Port Lyautey from 1932 to 1956. It is a port on the Sebou river, has a population in 201 ...

Tangiers Tangier ( ; ; ar, طنجة, Ṭanja) is a city in northwestern Morocco. It is on the Moroccan coast at the western entrance to the Strait of Gibraltar, where the Mediterranean Sea meets the Atlantic Ocean off Cape Spartel. The town is the capi ...

, Tetouan,

Fez Fez most often refers to: * Fez (hat), a type of felt hat commonly worn in the Ottoman Empire * Fez, Morocco (or Fes), the second largest city of Morocco Fez or FEZ may also refer to: Media * ''Fez'' (Frank Stella), a 1964 painting by the moder ...

, Fes Saïss,

Meknes Meknes ( ar, مكناس, maknās, ; ber, ⴰⵎⴽⵏⴰⵙ, amknas; french: Meknès) is one of the four Imperial cities of Morocco, located in northern central Morocco and the sixth largest city by population in the kingdom. Founded in the 11th c ...

and Marrakesh * a site designed for clients to buy and sell used vehicles in Casablanca.

References

Automotive industry in Morocco Société Nationale d'Investissement 1977 establishments in Morocco