So Drama! Entertainment
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''So Drama!'' Entertainment (previously SAFRA Radio) is a Singapore
media company Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information ...
owned by
SAFRA National Service Association SAFRA National Service Association is an organisation that was formed as a social and recreational club for National Servicemen from the Singapore Armed Forces. It was originally formed in 1972 as the "Singapore Armed Forces Reservist Association" ...
. In their portfolio are four brands -
883Jia 883Jia is a Singaporean Chinese-language radio station owned by So Drama! Entertainment. It plays Mandarin, Korean, Japanese and English music from the 1980s up to the 2020s. 88.3Jia first rode the airwaves in 1995, before relaunching in 2007 as ...
, Power 98, SAF Music and Drama Company and PIONEER (Magazine).


PIONEER

Owned and managed by So Drama! Entertainment, an entity under SAFRA, PIONEER provides the latest news on the Ministry of Defence (MINDEF) and the SAF, perspectives on defence and security issues that matter to Singapore as well as a glimpse into defence happenings and defence technology around the world.


The Music & Drama Company (MDC)

The Music & Drama Company (MDC) is where local talent gets discovered. Well-known Singaporean artistes like Dick Lee, JJ Lin, Jeremy Monteiro, Najib Ali & Nathan Hartono have all passed through the gates of MDC during their National Service or as they started their professional careers. MDC was first formed in 1973 to strengthen the morale of SAF soldiers through live entertainment. It has, come a long way from performing on a makeshift stage formed by three-tonners, to a highly professional company capable of staging multimedia song and dance performances, musicals, music videos, and much more. Even as MDC evolves, it continues with its proud heritage of performing for soldiers, with soldiers.


Radio

Formerly known as SAFRA Radio, it was renamed as So Drama! Entertainment in 2017. According to the company, it chose the name “So Drama!” because it’s a quintessentially Singaporean phrase that describes something which moves and amuses you. The company runs two radio stations – 88.3Jia and Power 98 Love Songs. 88.3Jia first rode the airwaves in 1995, before relaunching in 2007 as Singapore's only bilingual station. Featuring both Mandarin and English hits round the clock, it’s now bigger and better as the “upsized” 88.3Jia experience offers more of everything. POWER 98 has been entertaining radio audiences since 1994. Relaunched as POWER 98 LOVE SONGS in 2019, it’s now the first and only English station playing love songs all day. Additional stations from both 88.3Jia and Power 98 can be heard through their porta
Camokakis
which include stations dedicated to
K-pop K-pop (), short for Korean popular music, is a form of popular music originating in South Korea as part of South Korean culture. It includes styles and genres from around the world, such as pop, hip hop, R&B, experimental, rock, jazz, go ...
(88.3Jia K-pop) and
classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 198 ...
(Power 98 Retro).


FM stations


References


External links


''So Drama!'' Entertainment website
Military of Singapore Mass media companies established in 1994 Entertainment companies established in 1973 1973 establishments in Singapore {{media-company-stub