SoFlo Superflat describes an art genre started in Miami in the 1990s. It is an urban pop

art movement An art movement is a tendency or style in art with a specific art philosophy or goal, followed by a group of artists during a specific period of time, (usually a few months, years or decades) or, at least, with the heyday of the movement defined ...

in South Florida that combines super bright colors and ultra flat images. The subject matters are very diverse. It is an outcrop of the Japanese

Superflat Superflat is a postmodern art movement, founded by Japanese contemporary artist Takashi Murakami, which is influenced by manga and anime. However, superflat does not have an explicit definition because Takashi Murakami does not want to limit ...

movement, founded by the artist

Takashi Murakami is a Japanese contemporary artist. He works in fine arts (such as painting and sculpture) as well as commercial media (such as fashion, merchandise, and animation) and is known for blurring the line between High art, high and low arts. His wo ...

Description

These artists emphasize outlines and flat areas of color. What is important is the feeling of flatness. Many of the artists involved in SoFlo Superflat art believe that the culture in SoFlo is not three-dimensional; therefore, it can be better interpreted in very flat brightly colored two-dimensional images. SoFlo Superflat was born out of the compression of genres which is shown through the pop-infected work of younger artists. The artists in this genre have very specific styles that can be best described as a consistent pictorial language. Repetition of images and pattern is used create a signature look. For example, Britto's "squiggle lines" and geometric patterns are consistent themes in his work. Artists whose work is regarded as "SoFlo Superflat" include: Britto, Caron Bowman
Raul Cremata
Ceron, Ed King, and Jose Alvares.

References

* * * A splash of pop, "South Florida Business Journal" 21.49 (2001): 35. General OneFile. Web. 23 June 2011. * * Broder-Singer, Rochelle.
"Museum of Contemporary Art."
Florida Trend June 2011: 25. General OneFile. Web. 23 June 2011 * Superflat Miami "Three Studios" superflat http://ennuics.org/2011/04/07/three-studios-superflat * In Miami, Art Without Angst https://www.nytimes.com/2007/02/04/fashion/04britto.html?pagewanted=all * GQ exclusive preview: Hello Guppy, Mumbai https://www.gqindia.com/content/gq-exclusive-preview-hello-guppy-mumba {{westernart Contemporary art movements 1990s in art Culture of Miami