Smart Alliance is an alliance established in 2009 between six

Southeast Asia Southeast Asia, also spelled South East Asia and South-East Asia, and also known as Southeastern Asia, South-eastern Asia or SEA, is the geographical south-eastern region of Asia, consisting of the regions that are situated south of mainlan ...

television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...

broadcasting Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum ( radio waves), in a one-to-many model. Broadcasting beg ...

companies: the Philippines'

ABS-CBN Corporation ABS-CBN Corporation is a Filipino media company based in Quezon City, Metro Manila, Philippines. It is the largest entertainment and media conglomerate in the Philippines. It is a subsidiary of Lopez Holdings Corporation which is owned b ...

, Thailand's BBTV 7, Vietnam's International Media Corporation, Singapore's

Mediacorp Mediacorp Pte. Ltd., doing business as Mediacorp and stylised as mediacorp, is a media conglomerate in Singapore. Owned by Temasek Holdings—the holding company of the Government of Singapore—it owns television, radio, and digital media prope ...

, Indonesia's

Media Nusantara Citra PT Media Nusantara Citra Tbk (commonly known as MNC Media or MNC) is an Indonesian media company founded on 17 June 1997 as PT Panca Andika Mandiri, it was renamed to the present name on 12 September 2002. It is owned by ''PT Global Mediacom Tbk ...

, and Malaysia's

Media Prima Media Prima Berhad, doing business as Media Prima and stylised as media prima, is a Malaysian media company based in Petaling Jaya, Selangor. It is Malaysia's largest media and entertainment conglomerate with business interests in television, pr ...

History

On 24 March 2009, six Southeast Asian television broadcasting companies forged an alliance to cooperate along three areas — content, sales and marketing, and technology — and capitalise on the economies of scale and combined market that the region can offer. They signed a memorandum of understanding to form the Smart Alliance. As a region, member countries of the

Association of Southeast Asian Nations ASEAN ( , ), officially the Association of Southeast Asian Nations, is a political and economic union of 10 member states in Southeast Asia, which promotes intergovernmental cooperation and facilitates economic, political, security, militar ...

(ASEAN) alone presents a combined market size of more than half a billion viewers and a growing middle-class population with increasingly substantial spending powers. The alliance is well positioned to exploit economies of scale both as a supplier of coveted content as well as a buyer of technology and equipment. For advertisers and clients, the alliance will be able to deliver marketing and promotional solutions on a regional platform. In March 2010, in celebration of the alliance's first year, Smart Alliance members gathered in

Manila Manila ( , ; fil, Maynila, ), officially the City of Manila ( fil, Lungsod ng Maynila, ), is the capital of the Philippines, and its second-most populous city. It is highly urbanized and, as of 2019, was the world's most densely populate ...

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

to formally sign an Equipment and Facilities Lease Agreement which aims to share facilities among member companies to reduce operating and equipment costs; and an agreement on a website that aims to create an online portal that will provide information about the alliance to various stakeholders. Although not part of their original agenda, the group also signed an agreement formalizing a joint sales package launched by the group according to their goal of boosting regional revenue through jointly led strategies and new target markets to enable the alliance to gain a competitive advantage in a sustainable manner.

Members

* Bangkok Broadcasting & Television Company Limited Channel 7 * International Media Corporation *

Key People

Steering Committee

* Chairman ** Lucas Chow * Members **

Eugenio Lopez III Eugenio Gabriel "Gabby" Lopez III (born August 13, 1952) is a Filipino-American businessman who was the CEO (1993–2013), chairman (1997–2018) and chairman emeritus (2018–2020) of ABS-CBN Corporation, the largest entertainment and media co ...

** Khun Veraphan ** Tim Lam ** Abdul Rahman Ahmad **

Hary Tanoesoedibjo Bambang Hary Iswanto Tanoesoedibjo or Hary Tanoesoedibjo, also known as Hary Tanoe for short (born September 26, 1965) is an Indonesian businessman and politician. He is the President Director of PT MNC Investama Tbk, which he founded in 200 ...

** Chang Long Jong

Content Work Group

* Leader ** Doreen Neo * Members ** Linggit Tan ** Sharon Loh ** Farisha Pawanteh ** Rudy Ramawy

Sales & Marketing Work Group

* Leader ** Irene Lim * Members ** Luis Paolo Pineda ** Sapna Angural ** Shareen Ooi ** Kanti Imansyah

Technology Work Group

* Leader ** Yeo Kim Pow * Members ** Raul Bulaong ** Tan Kwong Meng ** Agus Mulyanto

References

{{International broadcasting organizations Supraorganizations Television organizations Organizations established in 2009