''Slitz'' was a

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

men's magazine This is a list of magazines primarily marketed to men. The list has been split into subcategories according to the target audience of the magazines. This list includes mostly mainstream magazines as well as Adult magazine, adult ones. Not include ...

that was published in

Stockholm, Sweden Stockholm () is the capital and largest city of Sweden as well as the largest urban area in Scandinavia. Approximately 980,000 people live in the municipality, with 1.6 million in the urban area, and 2.4 million in the metropolita ...

, between 1980 and 2012.

History

''Slitz'' was initially created in 1985 when the two music magazines '' Schlager'' and '' Ritz'' merged. The magazine continued to be a music publication until 1996 when it was relaunched as a men's lifestyle magazine similarly to ''

Café A coffeehouse, coffee shop, or café is an establishment that primarily serves coffee of various types, notably espresso, latte, and cappuccino. Some coffeehouses may serve cold drinks, such as iced coffee and iced tea, as well as other non-c ...

''. After this ''Slitz'' become a men's magazine with content similar to ''

FHM ''FHM'' (For Him Magazine) is a British multinational men's lifestyle magazine that was published in several countries. Its master edition contained features such as the ''FHM'' 100 Sexiest Women in the World, which has featured models, actres ...

'' and ''

Maxim Maxim or Maksim may refer to: Entertainment * ''Maxim'' (magazine), an international men's magazine ** ''Maxim'' (Australia), the Australian edition ** ''Maxim'' (India), the Indian edition *Maxim Radio, ''Maxim'' magazine's radio channel on Sir ...

'' featuring articles about sex, crime, cars, games, entertainment, and gadgets. The magazine was published by MDM Media AB in Stockholm and featured some of Sweden's most prevalent glamour models. Its main competitors were the magazines ''Café'', ''

Moore Magazine Moore may refer to: People * Moore (surname) ** List of people with surname Moore * Moore Crosthwaite (1907–1989), a British diplomat and ambassador * Moore Disney (1765–1846), a senior officer in the British Army * Moore Powell (died c. 1 ...

'' and the Swedish issue of ''FHM''. ''Slitz'' was also available in

Finland Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of Bot ...

, since a part of the population in Finland has Swedish as their native language. As of 2008, ''Slitz'' had a reader circulation of 135,000 with an issue frequency of 12 times a year. The same year its circulation was 32,600 copies. In 2005, ''Slitz'' launched Slitz Man which focused more on style and fashion. By 2007, ''Slitz'' aimed to change the concept of the magazine due to the trend of declining sales among most men's magazines. Men's magazines such as '' Loaded'' had reported a decline in sales while men's fashion magazines had increased. "We have noticed a change in our target audience. The Swedish boy is slowly dying. Our conclusion is that Swedish guys of today are asking for a smarter magazine and not a magazine with the degree of nudity that we have had before," said Chief Editor Niklas Natt och Dag. In December 2012 the decision was made to discontinue the magazine. The Christmas issue of 2012 was the last issue of ''Slitz''.

Content

The men's magazine had content similar to ''FHM'', ''

Stuff Stuff, stuffed, and stuffing may refer to: *Physical matter *General, unspecific things, or entities Arts, media, and entertainment Books *''Stuff'' (1997), a novel by Joseph Connolly *''Stuff'' (2005), a book by Jeremy Strong Fictional cha ...

'' and ''

''. The magazine dealt with topics such as sex, crime, cars, music, movies, games, and the outdoors. The magazine featured glamour models wearing bikinis or lingerie. However, the girls in ''Slitz'' occasionally appeared topless or bottomless from only the back or side, but never with full frontal nudity. Among some of the famous glamour model who have appeared in the magazine are Elin Grindemyr, Emma Johnson, Erika Johnson, Oksana Andersson, Natacha Peyre, Pernilla Lundberg, Hannah Graaf, Magdalena Graaf, Anine Bing, and Victoria Silvstedt. The magazine has also featured celebrities such as football star,

Josefine Öqvist Anna Lenita Josefine Öqvist (born 23 July 1983) is a Swedish former footballer who played for Montpellier of the French Division 1 Féminine and the Swedish national team. She scored a critical goal at the 86' minute in the 2003 FIFA Women's ...

. Like ''Playboy'', ''Slitz'' had their own version of playmate of the year aptly called Miss Slitz.

Controversy

''Slitz'' claimed to be the magazine that first found Victoria Silvstedt, who became a

Playboy Playmate A Playmate is a female model featured in the centerfold/gatefold of ''Playboy'' magazine as Playmate of the Month (PMOTM). The PMOTM's pictorial includes nude photographs and a centerfold poster, along with a pictorial biography and the "Play ...

in December 1996 and

Playmate of the Year This is a list of models who were chosen as a Playboy Playmate of the Year for the American edition of ''Playboy'' magazine. List of Playmates of the Year *1953: Marilyn Monroe *1954: *1955: *1956: *1957: *1958: *1959: *1960: Ellen Stratton ...

in 1997. In 2006, Tone Bekkestad, a Norwegian meteorologist, appeared in the magazine. As a result, she was suspended from her work as meteorologist and weather presenter for the Swedish TV channel TV4. The suspension lasted for 3 months.

Editors

*Editor in chief and publisher: Mats Drougge

References

External links

* {{official website, http://www.slitz.se/ 1980 establishments in Sweden 2012 disestablishments in Sweden Defunct magazines published in Sweden Magazines established in 1980 Magazines disestablished in 2012 Magazines published in Stockholm Men's magazines published in Sweden Monthly magazines published in Sweden Swedish-language magazines