SimilarWeb Ltd. is an Israeli

web analytics Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and ...

company specializing in

web traffic Web traffic is the data sent and received by visitors to a website. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are ...

and

performance A performance is an act of staging or presenting a play, concert, or other form of entertainment. It is also defined as the action or process of carrying out or accomplishing an action, task, or function. Management science In the work place ...

. Headquartered in

Tel Aviv Tel Aviv-Yafo ( he, תֵּל־אָבִיב-יָפוֹ, translit=Tēl-ʾĀvīv-Yāfō ; ar, تَلّ أَبِيب – يَافَا, translit=Tall ʾAbīb-Yāfā, links=no), often referred to as just Tel Aviv, is the most populous city in the G ...

, the company has 12 offices worldwide. Similarweb went public on the

New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its liste ...

in May 2021.

History

The company was founded in 2007 by Or Offer in

Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...

. By 2009, Similarweb won the first Israeli SeedCamp, attracting the attention of international media and investors. The company raised its Series A round of $1.1 million with the investment being led by

Yossi Vardi Joseph "Yossi" Vardi ( he, יוסי ורדי, born September 2, 1942) is an Israeli entrepreneur and investor. He is one of Israel's first high-tech entrepreneurs. For over 47 years he has founded and helped to build over 85 high-tech companie ...

, and Docor International Management. SimilarSites, a browser extension to help users find sites similar to those they are visiting, was launched later that year. On September 24, 2013, the company closed a Series B round led by

David Alliance David Alliance, Baron Alliance, ( fa, داوود آلیانس, he, דייוויד אליאנס; born 15 June 1932) is an Iranian-British businessman and Liberal Democrat politician of Iranian origin. Personal David Alliance (originally Dav ...

, Moshe Lichtman with the participation of existing investor Docor International Management. On February 24, 2014, South Africa media giant Naspers invested $18 million into Similarweb and leading their Series C round. Within a month, Similarweb used a part of the capital for the acquisition of Israeli early-stage company TapDog for a few million dollars in shares and cash, less than a year after TapDog was founded. In November 2014, Similarweb raised $15 million in a Series D investment. In July 2015, Similarweb acquired personalized content discovery platform developer Swayy. In July 2017, the company announced a $47 million round of financing led by

Viola Group Viola Group ( he, קבוצת ויולה, alt: he, קרן ויולה), established in 2000, is an Israeli private equity investment group with over $3 billion under management. Viola Group is focused on funding Israeli technology-based companie ...

, Saban Ventures with participation from CE Ventures and existing investors. In May 2021, Similarweb made its public debut on the

NYSE The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its liste ...

at a $1.6B valuation. In October 2021, Similarweb won "Best Alternative data Provider" at Hedgeweek Americas Awards 2021, for their investors intelligence suite. On February 16, 2022, Similarweb reported earnings for Q4 2021, Q4 revenue of $40.2m and Q4 ARR of $165m.

Technology

Similarweb develops tools that enable the analysis of the traffic and behavior of users on

websites A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wiki ...

and apps. The service and datasets are provided in a limited free edition, but the paid platform is addressed to SMBs and large companies which require access to accurate comprehensive data at larger scales for marketing, sales and

Market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Ma ...

. The data is collected from a number of different sources that provide information about the internet usage of users, including various information partners, and anonymous data from users of the various dedicated browser addons that the company distributes.

Ranking

Similarweb ranks websites and apps based on traffic and engagement metrics. Its ranking is calculated according to the collected datasets and updated on a monthly basis with new data. The ranking system covers 210 categories of websites and apps in 190 countries and was designed to be an estimate of a website's popularity & growth potential. The company ranks websites based on traffic and engagement data, and ranks apps in the App Store (iOS/iPadOS) and Google Play Store based on installs & active user data. Analytics from SimilarWeb are comparable (albeit usually lower) than from Google Analytics.

Acquisitions

On December 10, 2015, Similarweb announced it had acquired Quettra, a

Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo Cou ...

-based mobile intelligence startup, to boost its mobile operations. In November 2021, Similarweb acquired "Embee" to extend its mobile user data sets. In May 2022, Similarweb acquired "RankRanger" to extend its offering to the SEO industry. Rank Ranger provides keyword rank tracking services and advanced API's that will be added to Similarweb's existing SEO tools to create a more comprehensive suite.

References

External links