Showroom
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A plumbing fixture showroom, Canada, 1921 A showroom, also referred to as a gallery, is a large space used to display products, entertainment or visual arts.


Marketing location

A showroom is a large space used to display products for sale, such as automobiles, furniture, appliances, carpets or apparel. It is a retail store of a company in which products are on sale in a space created by their brand or company. A showroom can also be a space for wholesale buyers to view fashion merchandise for sale in their retail stores. Among the various forms of showroom, one has been increasing significantly. The guide shop model is a strategy that many brands found to be present in both online and physical stores. A guide shop is a kind of showroom where the client can try and feel the products and purchase them to have it delivered on his/her home. Fashion stores are adopting the showrooms such guide shops for immersive brand experience and the vantage of no inventory in the stores. Also, their clients feel more confident before buying the product, decreasing the return rates. The world's most famous locations for a showroom, generally in the form of a cluster, are the Champs Elysees in Paris and Merchandise Mart in Chicago. One of the world's largest showrooms is the BMW showroom in Abu Dhabi. The biggest collection of showrooms is a car showroom in
Istanbul Istanbul ( , ; tr, İstanbul ), formerly known as Constantinople ( grc-gre, Κωνσταντινούπολις; la, Constantinopolis), is the List of largest cities and towns in Turkey, largest city in Turkey, serving as the country's economic, ...
called Autopia Europia.


Online Showroom

An online showroom is an online space where a business presents its products to the customers. The product presentation usually includes an image, price or tiered pricing, and product description. An online showroom can also have online ordering and/or online payment options. A business can host the online showroom on their
website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and ...
or create and host it on other platforms. In the online showrooms, products are usually combined into categories or collections, while the customer has several range options. The most common are ranging by price or by
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...
. The online showrooms became more popular during the COVID-19 pandemic. While physical stores were forced to be closed, owners shifted their businesses online.


Entertainment venue

A showroom is a permanent enclosed space used to present a
performance A performance is an act of staging or presenting a play, concert, or other form of entertainment. It is also defined as the action or process of carrying out or accomplishing an action, task, or function. Management science In the work place ...
. Sometimes it is customized for a particular show; for example, the
Las Vegas Hilton The Westgate Las Vegas Resort & Casino is a hotel, casino, and timeshare resort in Winchester, Nevada. Located near the northern end of the Las Vegas Strip, it is owned by Westgate Resorts. It opened in 1969 as the International Hotel, and was ...
showroom used for the rock opera '' Starlight Express'' was customized by pouring
concrete Concrete is a composite material composed of fine and coarse aggregate bonded together with a fluid cement (cement paste) that hardens (cures) over time. Concrete is the second-most-used substance in the world after water, and is the most ...
ramps onto its stage area and in the seating area. Some showrooms are used daily, while others are only used when a performer is booked to perform. In some cases, a showroom is
lease A lease is a contract A contract is a legally enforceable agreement between two or more parties that creates, defines, and governs mutual rights and obligations between them. A contract typically involves the transfer of goods, servic ...
d to a performer, who then retains all income rather than being paid by the showroom owner.


Temporary showroom

In fashion capitals such as
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...
,
Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), ma ...
,
Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy (man), (woman) lmo, lumbard, links=no (man), (woman) , population_note = , population_blank1_title = , population_blank1 = ...
or
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a ma ...
one can find temporary showrooms. These places can be rented on a daily or weekly basis. Some temporary showrooms are managed with the help of event management agencies. Most are run and operated by in-house or contracted sale reps in that territory. Temporary showrooms can also be pop-up stores, which are short-term sales spaces.


Augmented reality showroom

Automobile manufacturer Ferrari has recently introduced
augmented reality Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. The content can span multiple sensory Modality (human–computer interaction), modalities, including visual, Hearing, auditory, hap ...
technology into their showrooms, to provide customers with a more hands-on approach when purchasing a vehicle. Monday, 7 January 2019


See also

* Showrooming * List of auto dealership and repair shop buildings
Showroom design companies


References

{{reflist Retail formats Rooms Entertainment