Shop LC, formerly known as Liquidation Channel and The Jewelry Channel, is an American cable television network based in

Austin, Texas Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city ...

, which mainly specializes in selling

jewelry Jewellery ( UK) or jewelry ( U.S.) consists of decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the clothes. From a w ...

. The network is a subsidiary of the

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area, the List of countries and dependencies by population, second-most populous ...

n-based Vaibhav Global Limited. The network's reach is approximately 77 million households in the United States. The network sells inventory in a

reverse auction A reverse auction (also known as buyer-determined auction or procurement auction) is a type of auction in which the traditional roles of buyer and seller are reversed. Thus, there is one buyer and many potential sellers. In an ordinary auction al ...

format. It additionally airs late nights on the American broadcast networks

Retro TV Retro TV (stylized as retrotv), formerly known as Retro Television Network, is an American broadcast television network owned by Get After It Media. The network mainly airs classic television sitcoms and drama series from the 1950s through ...

, LATV, and

TeleXitos TeleXitos is an American Spanish language digital multicast television network owned by NBCUniversal Telemundo Enterprises, a subsidiary of the NBCUniversal Filmed and Entertainment division of NBCUniversal (itself a division of Comcast). Aime ...

through a time brokerage agreement, and, despite Shop LC being mainly a cable channel, it has 39 over-the-air affiliates in mid-to-major markets through

digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compres ...

s. The channel primarily sells jewelry, beauty, fashion, home decor and lifestyle products.

History

Shop LC was originally launched as The Jewelry Channel in 2007. In 2009, The Jewelry Channel was renamed as Liquidation Channel and switched over to a discount liquidation model in 2009 due to a lack of demand for luxury items in the

Great Recession The Great Recession was a period of marked general decline, i.e. a recession, observed in national economies globally that occurred from late 2007 into 2009. The scale and timing of the recession varied from country to country (see map). At ...

, and to reduce confusion with the already-existing Jewelry Television. The channel originally expected to liquidate merchandise and cease operations. Jewelry Television sued Liquidation Channel for infringement of a reverse auction patent in June 2013. In October 2015, the Patent Trial and Appeal Board invalidated Jewelry Television's " abstract ideas" patent based on the previous ''

Alice Corp. v. CLS Bank International ''Alice Corp. v. CLS Bank International'', 573 U.S. 208 (2014), was a 2014 United States Supreme Court decision about patent eligibility. The issue in the case was whether certain patent claims for a computer-implemented, electronic escrow servic ...

'' ruling. On May 28, 2015, two customers sued the channel over falsely advertised discounts. On January 9, 2017, Liquidation Channel officially rebranded itself as Shop LC; it had already removed all uses of the Liquidation Channel branding in full throughout 2016, branding solely as "LC". The meaning of the LC abbreviation was also changed so the channel's name now stands for "Shop Low-Cost". Kevin Lyons, president of Shop LC, stated that the rebrand to Shop LC is "about evolution". In addition to the name change, Shop LC designed new broadcast studios, updated television and website graphics and expanded its corporate headquarters. In early 2021, Vaibhav Global came to terms with

Hearst Television Hearst Television, Inc. (formerly Hearst-Argyle Television) is a broadcasting company in the United States owned by Hearst Communications. From 1998 to mid-2009, the company traded its common stock on the New York Stock Exchange under the symbol ...

to carry the network on that station group's subchannels in a number of major markets, and has also added other broadcast subchannel affiliates throughout the United States to extend its coverage. The Hearst deal ended on May 1, 2022. On November 18, 2021, it was announced that Shop LC would relocate from Austin proper to suburban Cedar Park by 2024, with the encouragement of sales tax and job creation incentives to build a production, office, and warehouse facility planned to be .

External links

Shop LC website

Shop LC Germany website

References

{{American broadcast television Television channels and stations established in 2007 Shopping networks in the United States Companies based in Austin, Texas

History

See also

External links

References