Shipley Do-Nuts

Shipley Do-Nuts (colloquially known as Shipley's) is an American doughnut company and coffeehouse chain with more than 300 franchised stores in the Southern United States, including Texas, Oklahoma, Louisiana, Arkansas, Tennessee, Mississippi, Florida, Alabama, and Colorado. Its headquarters are located in Northside, Houston, Texas.

History

Shipley Do-Nuts began in 1936 by Lawrence Shipley. When Shipley first created his recipe, his doughnuts were cut by hand, served warm during the day, and sold for per dozen. Shipley and his family worked at their original bakery on 1417 Crockett Street in Houston, Texas. Shipley's goal was to continue selling hot doughnuts to customers. He said, "When they bite into that hot doughnut, it will bring them back every time".

Lawrence Shipley Jr. took over the business, and later still, Lawrence W. Shipley III became the president of the company. Today, the chain's headquarters remain in Houston, Texas on 5200 North Main.

Growth

Shipley Do-Nuts began a phase of rapid expansion. Shipley Do-Nuts' locations are based primarily in the Southern United States, but their imprint has been shifting further out. In the company debuted stores in Florida, Colorado and Oklahoma. In Florida, the first location opened in Bradenton. That year, they also opened the first Colorado location in Aurora in the Denver area. The second Colorado location opened in 2019 in Fountain in the Colorado Springs area.

In additionally to new states, Shipley vastly expanded in states it already served. The company is known for its flexible location as it can be attached to shopping strip centers or as a free-standing location.

Marketing

Since experiencing massive growth, Shipley Do-Nuts has constantly adjusted its marketing concept accordingly. The company uses "Make Life Delicious" as its slogan. A secondary slogan has also been used as "The Greatest Name in Do-Nuts" and is displayed in some of their stores including their original location in Houston Heights.

Logo

The current company logo is derived from the original store's sign that consisted of a large, circular doughnut figure to inform customers they sold doughnuts. Since the original store began, the doughnut-shaped logo has been updated various time, but constantly kept the same theme. In its different updated, elements such as font, brightness, shading and sizing have been slightly changed overtime. In the mid-2010s, the company attempted to implement an alternate logo, but it was short-lived.

Affiliations

Shipley Do-Nuts has sponsored and maintained affiliations with the Houston Astros and University of Houston.

Notable Endorsements

*Earl Campbell
* Kylie Jenner
*Lizzo
* Travis Scott

Community involvement

The company has partnered with the Salvation Army to use a portion of sales on National Doughnut Day for charity. Shipley Do-Nuts hosted an annual Shipley Do-Nut Dash fun run to benefit the Kids’ Meals Houston charity. The event raises funds to end hunger among pre-schoolers living in poverty in Houston and the surrounding area.

Controversy and criticism

2015 Pregnancy Discrimination Lawsuit

In , the Equal Employment Opportunity Commission (EEOC), charged a Shipley Do-Nuts franchisee for violating federal anti-discrimination laws when it forced an employee to take unpaid leave. The franchise owner/general manager prohibited the employee from working at the doughnut shop unless she provided documentation from a doctor that her pregnancy is not ''high-risk'' and was fired when she was unable to provide formal evidence of the doctor's release, in violation of the Pregnancy Discrimination Act, part of Title VII of the Civil Rights Act of 1964. On 16 November 2015 a Federal judge signed the consent decree that settled the suit which provided non-monetary relief.

2017 Overtime Lawsuit

In April 2017, a lawsuit against Shipley Do-Nuts regarding the issue that their employees were not getting the overtime pay that they deserved. The suit alleged that "All plaintiffs regularly worked over forty hours per week...Shipley's knew or reasonably should have known that plaintiffs worked in excess of forty hours per workweek". One employee, Juan Sanchez, claimed that he "put in 40–60 hours in a week with minimal breaks". However, he believes that Shipley Do-Nuts disregarded the overage and paid him only 40 hours' worth. The suit filed claims that Shipley Do-Nuts did not maintain accurate records, failed to pay workers minimum wage, and dismissed the idea to pay overtime. Shipley Do-Nuts stated, "the claims by the former employees named in the lawsuit are unfounded, completely without merit and no more than a retaliation lawsuit against Shipley Do-Nuts and Lawrence Shipley III for their recent termination."

Legacy

In 2018 Houston artist Donkee Boy created a Shipley Do-Nuts mural in a location along the Katy Freeway.

See also

* Cuisine of Houston

References

External links

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{{Restaurants in Houston

Doughnut shops
Fast-food franchises
Restaurants in Houston
Bakeries of the United States
Restaurants established in 1936
Retail companies established in 1936
1936 establishments in Texas