''Sheeko'' is a

glossy Gloss is an optical property which indicates how well a surface reflects light in a specular (mirror-like) direction. It is one of the important parameters that are used to describe the visual appearance of an object. The factors that affect glo ...

lifestyle magazine Lifestyle journalism is the field of journalism that provides news and opinion, often in an entertaining tone, regarding goods and services used by consumers in their everyday life. Lifestyle journalism covers travel, fashion, fitness, leisure, fo ...

aimed at Horn Africans (

Somalis The Somalis ( so, Soomaalida 𐒈𐒝𐒑𐒛𐒐𐒘𐒆𐒖, ar, صوماليون) are an ethnic group native to the Horn of Africa who share a common ancestry, culture and history. The Lowland East Cushitic Somali language is the shared ...

Ethiopians Ethiopians are the native inhabitants of Ethiopia, as well as the global diaspora of Ethiopia. Ethiopians constitute several component ethnic groups, many of which are closely related to ethnic groups in neighboring Eritrea and other parts o ...

and Eritreans). The magazine is published quarterly in

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

. It covers current events, health, fashion, beauty, career and contemporary living, topics that are of interest to the Horn African community.

History

''Sheeko'' was founded in 2006. It was conceived as a way to counter the negative stereotypes surrounding the people from these regions.

Mission

''Sheeko'' endeavours to pull together Somalis, Eritreans and Ethiopians, or rather, the Horn of Africa collectively. The term ''Sheeko'' means "narrative" or "story" in the Somali language.

References

Nomad Radio Interview with Sheeko Magazine

External links

''Sheeko'' Magazine Website
Lifestyle magazines published in the United Kingdom Quarterly magazines published in the United Kingdom Magazines published in London Magazines established in 2006 {{UK-mag-stub