Seva Novgorodsev MBE (Russian: Се́ва Новгоро́дцев, which is a

pseudonym A pseudonym (; ) or alias () is a fictitious name that a person or group assumes for a particular purpose, which differs from their original or true name (orthonym). This also differs from a new name that entirely or legally replaces an individua ...

, his real name being Vsevolod Borisovich Levenstein (Всеволод Борисович Левенштейн); born 9 July 1940) is a former radio presenter on the BBC Russian Service, and is famous through the

former Soviet Union The post-Soviet states, also known as the former Soviet Union (FSU), the former Soviet Republics and in Russia as the near abroad (russian: links=no, ближнее зарубежье, blizhneye zarubezhye), are the 15 sovereign states that wer ...

. He created the music programme «Рок-посевы» ("Rock sowing" or "Rock crops", in Russian containing a pun with the name Seva) and the chat shows «Севаоборот» (Sevaoborot, a pun with the Russian word ''sevooborot'', "

crop rotation Crop rotation is the practice of growing a series of different types of crops in the same area across a sequence of growing seasons. It reduces reliance on one set of nutrients, pest and weed pressure, and the probability of developing resistant ...

") an
«БибиСева»
(BBSeva). He has also written the books «Рок-Посевы» (Rock the Seva way) and «Секс, наркотики, рок-н-ролл» (Sex, drugs, rock 'n' roll). He was

Russia Russia (, , ), or the Russian Federation, is a transcontinental country spanning Eastern Europe and Northern Asia. It is the largest country in the world, with its internationally recognised territory covering , and encompassing one-eig ...

's first radio

deejay A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include radio DJs (who host programs on music radio stations), club DJs (who work at a nightclub or music festival), mobile D ...

, and he has also features in a number of films. In 1981 he married actress Karen Craig, with whom he co-wrote a Russian cookbook for

Sainsbury's J Sainsbury plc, trading as Sainsbury's, is the second largest chain of supermarkets in the United Kingdom, with a 14.6% share of UK supermarket sales. Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company ...

in 1990, but they later divorced. He is now married to Olga, who is a designer. On 4 September 2015, at the age of 75, Seva retired from broadcasting.Kremmer, Willia
Seva Novgorodsev: The DJ who 'brought down the USSR'
''BBC''. 9 September 2015

Filmography

*''

A View to a Kill ''A View to a Kill'' is a 1985 spy film and the fourteenth in the ''James Bond'' series produced by Eon Productions, and is the seventh and final appearance of Roger Moore as the fictional MI6 agent James Bond. Although the title is adapted ...

'' (1985) - Soviet Helicopter Pilot *''

Spies Like Us ''Spies Like Us'' is a 1985 American spy comedy film directed by John Landis, and starring Chevy Chase, Dan Aykroyd, Steve Forrest and Donna Dixon. The film presents the comic adventures of two novice intelligence agents sent to the Soviet Un ...

'' (1985) - Tadzhik Highway Patrolman *''

Leto In ancient Greek mythology and religion, Leto (; grc-gre, Λητώ , ''Lētṓ'', or , ''Lātṓ'' in Doric Greek) is a goddess and the mother of Apollo, the god of music, and Artemis, the goddess of the hunt.Hesiod, ''Theogony'404–409/ref> ...

'' (2018) - Antiquarian

References

External links

BBC, "Seva Novgorodsev: The DJ who 'brought down the USSR'"
5 September 2015 *
Seva's page on the BBC Russian Service websiteBBC Russian Service onlineSeva's personal sitemirror
British radio presenters British music journalists BBC World Service Russian emigrants to the United Kingdom Russian music journalists Russian Jews Members of the Order of the British Empire 1940 births Living people {{UK-radio-bio-stub