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ServiceNow is an American software company based in
Santa Clara, California Santa Clara (; Spanish for " Saint Clare") is a city in Santa Clara County, California. The city's population was 127,647 at the 2020 census, making it the eighth-most populous city in the Bay Area. Located in the southern Bay Area, the cit ...
that develops a
cloud computing Cloud computing is the on-demand availability of computer system resources, especially data storage ( cloud storage) and computing power, without direct active management by the user. Large clouds often have functions distributed over mu ...
platform to help companies manage digital workflows for enterprise operations. Founded in 2003 by
Fred Luddy Fred Luddy (born ) is an American billionaire businessman, and the founder of ServiceNow, a cloud computing company. Early life Luddy grew up in New Castle, Indiana, the son of an accountant father and a Catholic-school teacher mother. Luddy we ...
, ServiceNow is listed on the
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its liste ...
and is a constituent of the
Russell 1000 Index The Russell 1000 Index is a stock market index that tracks the highest-ranking 1,000 stocks in the Russell 3000 Index, which represent about 93% of the total market capitalization of that index. , the stocks of the Russell 1000 Index had a weig ...
and
S&P 500 Index The Standard and Poor's 500, or simply the S&P 500, is a stock market index tracking the stock performance of 500 large companies listed on stock exchanges in the United States. It is one of the most commonly followed equity indices. As of D ...
. In 2018, ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
'' magazine named it number one on its list of the world's most innovative companies.


History

ServiceNow was founded as Glidesoft, Inc. in 2003 by
Fred Luddy Fred Luddy (born ) is an American billionaire businessman, and the founder of ServiceNow, a cloud computing company. Early life Luddy grew up in New Castle, Indiana, the son of an accountant father and a Catholic-school teacher mother. Luddy we ...
(previously CTO at software companies Peregrine Systems and
Remedy Corporation Remedy Corporation was a software company that produced the Action Request System and various applications therein. It is one of the biggest and oldest names in ITSM software. Remedy is now the Service Management Business Unit of BMC Software. H ...
), and later incorporated in California in 2004. Luddy had previously served as chief technology officer for Peregrine Systems, an enterprise software company based in San Diego, until 2002. In founding the company, Luddy intended to provide the same services previously available from the then defunct Peregrine Systems. Until mid-2005, Luddy was the only employee and concentrated on developing the software which the company would offer. Then came the first hires, five people, and raising in
venture financing Venture capital financing is a type of funding by venture capital. It is private equity capital that can be provided at various stages or funding rounds. Common funding rounds include early-stage seed funding in high-potential, growth companie ...
from JMI Equity. In 2006, the company changed its name to ServiceNow. In 2007, ServiceNow reported an annual revenue of and opened their first
Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo Cou ...
office, in San Jose. 2007 was also the first year that the company "went cash flow positive". , the company had 275 employees in its San Diego, Chicago, New York, Atlanta, London and Frankfurt offices, as well as a partnership with
Accenture Accenture plc is an Irish-American professional services company based in Dublin, specializing in information technology (IT) services and consulting. A ''Fortune'' Global 500 company, it reported revenues of $61.6 billion in 2022. Accentu ...
who had more than 100 ServiceNow consultants. At this time, the company was sometimes known as "Service-now". By April 2011, the company had named Frank Slootman as
chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especiall ...
. In June 2012, ServiceNow became a publicly traded company following a IPO. Shortly thereafter, the company relocated its headquarters from
San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States ...
to
Santa Clara, California Santa Clara (; Spanish for " Saint Clare") is a city in Santa Clara County, California. The city's population was 127,647 at the 2020 census, making it the eighth-most populous city in the Bay Area. Located in the southern Bay Area, the cit ...
. It was taken public by
Morgan Stanley Morgan Stanley is an American multinational investment management and financial services company headquartered at 1585 Broadway in Midtown Manhattan, New York City. With offices in more than 41 countries and more than 75,000 employees, the fir ...
one month after they took
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dust ...
public. In October 2019, the company announced that CEO
John Donahoe John Joseph Donahoe II (born April 30, 1960) is an American businessman who is the CEO of Nike. Early in his career he worked for Bain & Company, becoming the firm's president and CEO in 1999. He is on the board of directors at Nike, The Bridges ...
would be succeeded by
Bill McDermott William R. McDermott (born August 18, 1961) is an American businessman and is currently CEO of ServiceNow. Before ServiceNow, he was the CEO of the technology company SAP SE. During his tenure as co-CEO and CEO, SAP's market value increased fr ...
, formerly CEO of
SAP SE Sap is a fluid transported in xylem cells (vessel elements or tracheids) or phloem sieve tube elements of a plant. These cells transport water and nutrients throughout the plant. Sap is distinct from latex, resin, or cell sap; it is a ...
at the end of the calendar year.


Acquisitions

* In July 2013, ServiceNow acquired Mirror42, an Amsterdam-based software developer. * In July 2014, ServiceNow acquired Neebula Systems, an Israeli cloud computing tools company. * In February 2015, ServiceNow acquired Intréis. * In June 2016, ServiceNow acquired Brightpoint Security. * In January 2017, ServiceNow acquired machine learning startup DxContinuum. * In October 2017, the company acquired the San Diego human-centered design firm Telepathy, which had been founded in 2001; the acquisition doubled the size of ServiceNow's internal design agency, the Design Experience Organization. * In October 2017, ServiceNow acquired SkyGiraffe, an enterprise mobility company backed by Microsoft Ventures. SkyGiraffe was founded by Boaz Hecht and Itay Braun. SkyGiraffe formed the basis for ServiceNow's Mobile Platform released in March 2019. * In April 2018 ServiceNow acquired VendorHawk, a software-as-a-service management company. * In May 2018, ServiceNow acquired AI startup Parlo. * In October 2018, ServiceNow acquired a data analytics company FriendlyData. * In May 2019, ServiceNow acquired Appsee Ltd., an analytics startup, that helped developers understand how users interact with their mobile apps. * In November 2019, ServiceNow announced its acquisition of Fairchild Resiliency Systems. * In January 2020, ServiceNow announced its acquisition of Loom Systems, Passage AI and Attivio. * In June 2020, ServiceNow announced its acquisition of Sweagle. * In November 2020, ServiceNow announced its intent to acquire
Element AI Element AI was an artificial intelligence company based in Montreal, Quebec. History Element AI was founded in October 2016 by Jean-François Gagné and co-founders Yoshua Bengio, Anne Martel, Nicolas Chapados, and Philippe Beaudoin, along w ...
. *In March 2021, ServiceNow announced its acquisition of Intellibot. *In May 2021, ServiceNow announced its acquisition of Lightstep. * In August 2021, ServiceNow announced its acquisition of Swarm64 and Mapwize. * In October 2021, ServiceNow announced its acquisition of Gekkobrain. * In June 2022, ServiceNow announced its acquisition of Hitch.


Business model

ServiceNow is a
platform-as-a-service Platform as a service (PaaS) or application platform as a service (aPaaS) or platform-based service is a category of cloud computing services that allows customers to provision, instantiate, run, and manage a modular bundle comprising a computin ...
provider, providing technical management support, such as
IT service management Information technology service management (ITSM) is the activities that are performed by an organization to design, build, deliver, operate and control information technology (IT) services offered to customers. Differing from more technology-o ...
, to the IT operations of large corporations, including providing
help desk A help desk is a department or person that provides assistance and information usually for electronic or computer problems. In the mid-1990s, research by Iain Middleton of Robert Gordon University studied the value of an organization's help desks ...
functionality. The company's core business revolves around management of "incident, problem, and change" IT operational events. Their fee model was based on a cost per user (seat) per month, with that cost ranging down from . In March 2020, ServiceNow released "Orlando", a version of its cloud software paired with artificial intelligence technology aimed at fixing practical problems.


See also

*
IT service management Information technology service management (ITSM) is the activities that are performed by an organization to design, build, deliver, operate and control information technology (IT) services offered to customers. Differing from more technology-o ...
* DevOps *
BMC Software BMC Software, Inc. is an American multinational information technology (IT) services and consulting, and Enterprise Software company based in Houston, Texas. Gartner has positioned BMC as a Leader for the eighth consecutive year in Gartner' ...


References


External links

* * {{Authority control, state=expanded Software companies based in the San Francisco Bay Area Companies based in Santa Clara, California Cloud computing providers Cloud applications IT service management Companies listed on the New York Stock Exchange Software companies established in 2003 2003 establishments in California 2012 initial public offerings American companies established in 2003 Software companies of the United States