ScotlandWhisky, also known as the Scotch Whisky Tourism Initiative, was launched in 2003 by

Jim Wallace James Robert Wallace, Baron Wallace of Tankerness, (born 25 August 1954) is a Scottish politician serving as a Liberal Democrat life peer in the British House of Lords since 2007 and Moderator of the General Assembly of the Church of Scotland ...

MSP, the then

Deputy First Minister of Scotland The Deputy First Minister of Scotland ( gd, Leas-Phrìomh Mhinistear na h-Alba; sco, Heid Meinister Depute o Scotland) is the second highest ranking minister of the Government of Scotland, behind the First Minister of Scotland. The post-hold ...

, and Ian Good, Chairman of the

Scotch Whisky Association The Scotch Whisky Association (SWA) is a trade organisation that represents the Scotch whisky industry. The Scotch whisky industry is an important part of the Scottish economy, and particularly the Scottish export market. Structure The main o ...

. The project is a partnership between the public and private sectors, with the aim of exploring where the

tourism Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. The World Tourism Organization defines tourism mor ...

and Scotch whisky industries can work together to realize mutual commercial benefits. It is financed by the Scotch Whisky Association, The Scotch Whisky Experience,

Scottish Enterprise Scottish Enterprise is a non-departmental public body of the Scottish Government which encourages economic development, enterprise, innovation and investment in business. The body covers the eastern and central parts of Scotland whilst similar ...

Highlands and Islands Enterprise Highlands and Islands Enterprise (HIE; gd, Iomairt na Gàidhealtachd 's nan Eilean) is the development agency for the Highlands and Islands of Scotland. is an executive non-departmental public body of the Scottish Government. Its role is to "hel ...

, and

VisitScotland VisitScotland, formerly the Scottish Tourist Board, is a national tourism organisation for Scotland. It is an executive non-departmental public body of the Scottish Government, with offices in Edinburgh, Glasgow, Aberdeen, Inverness, and other ...

External links

ScotlandWhisky official website

References

Tourism in Scotland Scotch whisky 2003 establishments in Scotland Tourism campaigns {{whisky-stub