The Scandinavian Tourist Board (STB) is a joint initiative by the national tourist boards of
Denmark
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, song_type = National and royal anthem
, image_map = EU-Denmark.svg
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, subdivision_type = Sovereign state
, subdivision_name = Kingdom of Denmark
, establish ...
,
Norway
Norway, officially the Kingdom of Norway, is a Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of Jan Mayen and the ...
, and
Sweden. STB is responsible for promoting
Scandinavia
Scandinavia; Sámi languages: /. ( ) is a subregion in Northern Europe, with strong historical, cultural, and linguistic ties between its constituent peoples. In English usage, ''Scandinavia'' most commonly refers to Denmark, Norway, and Swe ...
and Scandinavian tourism products in Asia-Pacific with particular emphasis on the major markets of
Japan and
China.
History
In 1967, the Danish Tourist Board, as the first of the three Scandinavian NTOs (national tourist board), set up a market office in
Tokyo
Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, ...
. When Sweden joined in 1986, STB was born. Norway entered into the Scandinavian fellowship one year later.
Organization
STB is fully owned by
VisitDenmark (formerly the Danish Tourist Board),
Innovation Norway (which includes the former Norwegian Tourist Board), and
VisitSweden (formerly the Swedish Travel & Tourism Council). The STB regional head office is located in Tokyo, while
Beijing
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Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...
,
Guangzhou
Guangzhou (, ; ; or ; ), also known as Canton () and alternatively romanized as Kwongchow or Kwangchow, is the capital and largest city of Guangdong province in southern China. Located on the Pearl River about north-northwest of Hong Kon ...
,
Copenhagen
Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ar ...
,
Mumbai
Mumbai (, ; also known as Bombay — List of renamed Indian cities and states#Maharashtra, the official name until 1995) is the capital city of the Indian States and union territories of India, state of Maharashtra and the ''de facto'' fin ...
, and
Sydney are home to STB market offices and representatives. STB is headed by
Søren Leerskov since 1995 and has 28 staff in the region.
References
External links
Scandinavian Tourist BoardGoScandinavia.com
Tourism agencies
Tourism in Denmark
Tourism in Norway
Tourism in Sweden
{{Tourism-stub