Salad dressing spread
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Miracle Whip is a
sauce In cooking, a sauce is a liquid, cream, or semi-solid food, served on or used in preparing other foods. Most sauces are not normally consumed by themselves; they add flavor, moisture, and visual appeal to a dish. ''Sauce'' is a French word t ...
condiment manufactured by
Kraft Heinz The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American multinational food company formed by the merger of Kraft Foods and Heinz co-headquartered in Chicago and Pittsburgh. Kraft Heinz is the third-largest food and beverage ...
and sold throughout the United States and Canada. It is also sold by
Mondelēz International Mondelez International, Inc. ( ), often styled Mondelēz, is an American Multinational corporation, multinational confectionery, food industry, food, holding and drink industry, beverage and snack food company based in Chicago. Mondelez has an ...
(formerly also Kraft Foods) as "Miracel Whip" throughout Germany. It was developed as a less expensive alternative to
mayonnaise Mayonnaise (; ), colloquially referred to as "mayo" , is a thick, cold, and creamy sauce or dressing commonly used on sandwiches, hamburgers, composed salads, and French fries. It also forms the base for various other sauces, such as tartar ...
in 1933.


History

Premiering at the Century of Progress World's Fair in
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
in 1933, Miracle Whip soon became a success as a condiment for fruits, vegetables, and salads. Its success was bolstered by Kraft's advertising campaign, which included sponsorship of a series of two-hour radio programs. At the end of its introductory period, Miracle Whip was outselling all mayonnaise brands. According to Kraft archivist Becky Haglund Tousey, Kraft developed the product in house, using a patented "
emulsifying An emulsion is a mixture of two or more liquids that are normally immiscible (unmixable or unblendable) owing to liquid-liquid phase separation. Emulsions are part of a more general class of two-phase systems of matter called colloids. Although ...
machine", invented by Charles Chapman, to create a product that blended mayonnaise and less expensive salad dressing, sometimes called "boiled dressing" and "salad dressing spread". The machine, dubbed "Miracle Whip" by Chapman, ensured that the ingredients, including more than 20 spices, were thoroughly blended. Another story claims that Miracle Whip was invented in Salem, Illinois, at Max Crosset's Cafe, where it was called "Max Crossett's X-tra Fine Salad Dressing", and that Crosset sold it to Kraft Foods in 1931 for $300 (). While stating that Kraft did buy many salad dressings, Tousey disputes the claim that X-tra Fine was Miracle Whip. Since 1972, Miracle Whip has been sold as Miracel Whip in Germany. It was formerly produced by Kraft Foods, and is now made by Mondelēz International, in
Bad Fallingbostel Bad Fallingbostel (Northern Low Saxon: ''Bad Fambossel'') is the district town (''Kreisstadt'') of the Heidekreis district in the German state of Lower Saxony. Since 1976 the town has had a state-recognised Kneipp spa and has held the title of ...
.


Ingredients and nutrition

Miracle Whip is made from water, soybean oil, high-fructose corn syrup,
vinegar Vinegar is an aqueous solution of acetic acid and trace compounds that may include flavorings. Vinegar typically contains 5–8% acetic acid by volume. Usually, the acetic acid is produced by a double fermentation, converting simple sugars to et ...
,
modified corn starch Modified starch, also called starch derivatives, are prepared by physically, enzymatically, or chemically treating native starch to change its properties. Modified starches are used in practically all starch applications, such as in food produ ...
, eggs, salt, natural flavor, mustard flour, potassium sorbate, spice, and dried
garlic Garlic (''Allium sativum'') is a species of bulbous flowering plant in the genus ''Allium''. Its close relatives include the onion, shallot, leek, chive, Allium fistulosum, Welsh onion and Allium chinense, Chinese onion. It is native to South A ...
. The original Miracle Whip is produced using less oil compared to traditional mayonnaise, thus has around half of the calories. Due to added corn syrup it is also sweeter compared to mayonnaise.


Advertising

Six Flags announced a new partnership with the Miracle Whip brand in 2009. In the late 2000s and early 2010s, Miracle Whip attempted to appeal to younger audiences, with Miracle Whip advertising featuring prominently in the
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the d ...
video game '' Skate 3'', including a dedicated trick, contest, and an
achievement Achievement may refer to: *Achievement (heraldry) *Achievement (horse), a racehorse *Achievement (video gaming), a meta-goal defined outside of a game's parameters See also * Achievement test for student assessment * Achiever, a personality type ...
called ''Don't Be So Mayo''. Kraft paid
Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
to include Miracle Whip in the music video for her song "Telephone". Television adverts described Miracle Whip as an alternative to "real boring" mayonnaise. Criticism by Stephen Colbert led to Miracle Whip buying ad time on his show, ''
The Colbert Report ''The Colbert Report'' ( ) is an American late-night talk and news satire television program hosted by Stephen Colbert that aired four days a week on Comedy Central from October 17, 2005, to December 18, 2014, for 1,447 episodes. The show focuse ...
'', and attacking Colbert for being a "mayo lover". This also included publishing an open letter stating the attack was "raising hell, man". Eventually, this advertising was dropped. In 2018, the town of
Mayo, Florida Mayo, Florida is a town and the only municipality in Lafayette County, Florida, United States. The population was 1,237 at the 2010 census. It is the county seat of Lafayette County. In August 2018, Mayo temporarily changed its name to Miracle W ...
, temporarily changed its name to Miracle Whip as a promotional stunt.


See also

*
Salad cream Salad cream is a creamy, pale yellow condiment based on an emulsion of about 25–50 percent oil in water, emulsified by egg yolk and acidulated by spirit vinegar. It is somewhat similar in composition to mayonnaise and may include other ingredie ...
, a British creamy yellow condiment


References


External links

* {{Portal bar, Food Kraft Foods brands Mondelez International brands Products introduced in 1933 Salad dressings Brand name condiments Canadian cuisine Cuisine of Chicago Condiments