Sacha Noam Baron Cohen (born 13 October 1971) is an English actor, comedian, screenwriter, and producer. Baron Cohen is most widely known for creating and portraying four fictional characters: Ali G, Borat Sagdiyev, Brüno Gehard, and Admiral General Aladeen. Like his idol Peter Sellers, he uses a variety of accents and guises for his characters.
In most of his routines, Baron Cohen's characters interact with unsuspecting people, docu style, who do not realise they are being set up for comic situations and self-revealing ridicule. His other work includes voicing King Julien XIII in the Madagascar film series (2005–2012) and appearing in Sweeney Todd: The Demon Barber of Fleet Street (2007), Hugo (2011) and Les Misérables (2012). He made a cameo as a BBC News Anchor in Anchorman 2: The Legend Continues (2013). In 2016, he played an English football hooligan brother of an MI6 spy in the comedy film Grimsby, and co-starred as Time in the fantasy sequel Alice Through the Looking Glass.
Baron Cohen was named Best Newcomer at the 1999 British Comedy Awards for The 11 O'Clock Show, and since then, he has received two BAFTA Awards for Da Ali G Show, several Emmy nominations, a nomination for an Academy Award for Writing Adapted Screenplay, and a Golden Globe for Best Actor for his work in the feature film Borat. After the release of Borat, Baron Cohen stated that because the public had become too familiar with the characters, he would retire Borat and Ali G. Similarly, after the release of Brüno, Baron Cohen stated he would also retire the title character. At the 2012 British Comedy Awards, he received the Outstanding Achievement Award, accepting the award while reprising his Ali G character. In 2013, he received the BAFTA Charlie Chaplin Britannia Award for Excellence in Comedy.
Baron Cohen was born in Hammersmith, west London. His mother, Daniella Naomi (née Weiser), who worked as a movement instructor, was born in Israel. His father, Gerald Baron Cohen (1932–2016), a clothing store owner, was born in London and raised in Wales. Baron Cohen was raised Jewish. He is fluent in Hebrew as well as his native English.
Baron Cohen's father's family were Ashkenazi Jews who moved to Pontypridd, Wales and London, England, and his mother's family are German Jews. His paternal grandfather, Morris Cohen, had added "Baron" to his surname. His maternal grandmother, who lived in Haifa, Israel, trained as a ballet dancer in Germany.
Baron Cohen has two older brothers: Erran and Amnon. Erran is a composer and has worked on several of Sacha's films. Baron Cohen's cousin, Simon, is an internationally renowned autism researcher.
Baron Cohen attended the University of Cambridge, entering Christ's College, Cambridge, where he read history, graduating in 1993 with upper-second-class honours. While attending the Cambridge University Amateur Dramatic Club, Baron Cohen performed in plays such as Fiddler on the Roof and Cyrano de Bergerac, as well as in Habonim Dror Jewish theatre.
After leaving university, Baron Cohen worked for a time as a fashion model, appearing in many fashion magazines. By the early 1990s, he was hosting a weekly programme on Windsor cable television's local broadcasts with Carol Kirkwood, who later became a BBC weather forecaster. In 1995, Channel 4 was planning a replacement for its series The Word, and disseminated an open call for new television presenters. Baron Cohen sent in a tape of himself in the character of Kristo, an Albanian fictional television reporter (who developed into the Kazakh Borat Sagdiyev), which caught the attention of a producer. Baron Cohen hosted Pump TV from 1995 to 1996. Peter Sellers, known for portraying a wide range of comic characters using different accents and guises, was referred to by Baron Cohen as "the most seminal force in shaping [his] early ideas on comedy".
In 1996, he began presenting the youth chat programme F2F for Granada Talk TV and also had a small role in an advert for McCain Microchips playing the role of a chef in a commercial entitled "Ping Pong". He took clown training in Paris, at the Ecole Philippe Gaulier, studying under master-clown Philippe Gaulier. Of his former pupil, Gaulier says: "He was a good clown, full of spirit". In the late 1990s, Baron Cohen made his first feature film appearance in the British comedy The Jolly Boys' Last Stand. In 2000, Baron Cohen played the part of Super Greg for a series of TV advertisements for Lee Jeans; the advertisements never aired but the website for Super Greg created an internet sensation.
Baron Cohen appeared during two-minute sketches as his fashion reporter Brüno on the Paramount Comedy Channel during 1998. He shot to fame when his comic character Ali G, an uneducated, boorish junglist, hailing from Staines (a suburban town in Surrey, to the west of London), started appearing on the British television show The 11 O'Clock Show on Channel 4, which first aired on 8 September 1998. A year after the première of the show, GQ named him comedian of the year. He won Best Newcomer at the 1999 British Comedy Awards, and at the British Academy Television Awards he was nominated for Best British Entertainment Performance.
Da Ali G Show began in 2000, and won the BAFTA for Best Comedy in the following year. Also in 2000, Baron Cohen as Ali G appeared as the limousine driver in Madonna's 2000 video "Music", directed by Jonas Åkerlund, who was also responsible for directing the titles for Da Ali G Show. Baron Cohen is a supporter of the UK charity telethon Comic Relief, which is broadcast on the BBC, and as Ali G interviewed David Beckham and wife Victoria in 2001.
In 2002, Ali G was the central character in the feature film Ali G Indahouse, in which he is elected to the British Parliament and foils a plot to bulldoze a community centre in his home town, Staines. His television show was exported to the United States in 2003, with new episodes set there, for HBO.
At the 2012 British Comedy Awards, 13 years after winning Best Newcomer at the 1999 Comedy Awards, Baron Cohen accepted the Outstanding Achievement Award from Sir Ben Kingsley in the guise of Ali G, and stated: "I is grown up now. I ain't living in my nan's house anymore. I is living in her garage".
Ali G's interviews with celebrities (often politicians) gained notoriety partly because the subjects were not privy to the joke that Ali G, rather than being a real interviewer, was a comic character played by Baron Cohen. According to Rolling Stone magazine, Baron Cohen would always enter the interview area in character as Ali G, carrying equipment and appearing to be an inconspicuous crew member. He would arrive with a suited man, whom the interviewee naturally thought was the interviewer. Baron Cohen, as Ali G, would sit down to begin conducting the interview by asking the interviewee some preliminary questions. The interviewee, however, would remain under the impression that the smartly-dressed director would be conducting the interview until short notice prior to cameras rolling: this would grant an advantage of surprise, whereby the interviewee would be less likely to opt out of the Ali interview prior to its start.
Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, a feature film with Borat at the centre, was screened at the 2006 Toronto International Film Festival and released in the United Kingdom on 2 November 2006, in the United States on 3 November 2006 and Australia 23 November 2006. The film is about a journey across the US in an ice cream truck, in which the main character is obsessed with the idea of marrying Pamela Anderson. The film is a mockumentary which includes interviews with various Americans that poke fun at American culture, as well as sexism, racism, homophobia, anti-Semitism, and jingoism. It debuted at the #1 spot in the US, taking in an estimated $26.4 million in just 837 theatres averaging $31,600 per theatre.
Baron Cohen won the 2007 Golden Globe in the "Best Actor – Musical or Comedy" category, his sixth such award. Although Borat was up for "Best Motion Picture — Musical or Comedy", the film lost to Dreamgirls. On 23 January 2007, he was nominated for an Academy Award for Best Adapted Screenplay. He shared his nomination with the film's co-writers, Ant Hines, Peter Baynham, Sy Mordecai Finesto, Dan Mazer, and Todd Phillips.
Aside from the comic elements of his characters, Baron Cohen's performances are interpreted by some as reflecting uncomfortable truths about his audience. He juxtaposes his own Jewish heritage with the anti-Semitism of his character Borat.
In 2007, Baron Cohen published a travel guide as Borat, with dual titles: Borat: Touristic Guidings To Minor Nation of U.S. and A. and Borat: Touristic Guidings To Glorious Nation of Kazakhstan. On 21 December 2007, Baron Cohen announced he was retiring the character of Borat.
Another alter ego Sacha Baron Cohen performed as is 'Brüno', a flamboyantly gay, Austrian fashion show presenter who often lures his unwitting subjects into making provocative statements and engaging in embarrassing behaviour, as well as leading them to contradict themselves, often in the same interview. Brüno asks the subjects to answer "yes or no" questions with either "Vassup" (what's up) or "Ich don't think so" (No); these are occasionally substituted with "Ach, ja!" (Ah yes!) or "Nicht, nicht" ("Nicht" means "not" in German). In one segment on Da Ali G Show, he encouraged his guest to answer questions with either "Keep them in the ghetto" or "Train to Auschwitz".
Brüno's main comedic satire pertains to the vacuity and inanity of the fashion and clubbing world. In May 2009, at the MTV Movie Awards, Baron Cohen appeared as Brüno wearing a white angel costume, a white jockstrap, white go-go boots, and white wings; and did an aerial stunt where he dropped from a height (using wires) onto Eminem. Baron Cohen landed with his face on Eminem's crotch, with his crotch in Eminem's face, prompting Eminem to exit the venue with fellow rappers D12. Eminem later admitted to staging the stunt with Baron Cohen. After an intense bidding war that included such Hollywood powerhouses as DreamWorks, Sony, and 20th Century Fox, Universal Pictures won and paid a reported $42.5 million for the film rights. A number of shill companies and websites were created in order to draw potential interviewees into interviews by creating an illusion of legitimacy. The film was released in July 2009.
Baron Cohen's 2012 film, The Dictator, was described by its press as "the heroic story of a dictator who risked his life to ensure that democracy would never come to the country he so lovingly oppressed". Baron Cohen played Admiral General Aladeen, a dictator from a fictional country called the Republic of Wadiya. Borat and Brüno film director Larry Charles directed the film. The main target of the film's satire was Libyan dictator Muammar Gaddafi, who was still alive when the film was written. The producers of the film were concerned it would anger Gaddafi, possibly even resulting in a terrorist attack, so they released deliberate misinformation saying that the film was loosely based on a romance novel written by former Iraqi dictator Saddam Hussein.
On 26 February 2012, Baron Cohen was allegedly banned from attending the 84th Academy Awards in his role as Admiral General Aladeen but the rumour was denied by the Academy, saying "we haven't banned him, he is lying" but made it clear that "Cohen is not welcome to use the red carpet as a platform for a promotional stunt". Cohen eventually appeared at the awards' red carpet with a pair of uniformed female bodyguards, holding an urn which he claimed was filled with the ashes of Kim Jong-il. The "ashes", which Baron Cohen admitted to Howard Stern on the Tuesday, 8 May 2012 episode of The Howard Stern Show were flour, were "accidentally" spilled onto Ryan Seacrest.
At the 2006 MTV Movie Awards, Borat introduced Gnarls Barkley's performance of "Crazy", where he made a comment about Jessica Simpson, saying that he liked her mouth and that he could see it clearly through her denim pants.
At the 2006 UK premiere of Borat, he arrived in Leicester Square in a cart pulled by a mule and a number of "Kazakh women," announcing: "Good evening, gentleman and prostitutes. After this I stay in a hotel in Kings Cross. We will all drink, wrestle with no clothes on and shoot dogs from the window."
Baron Cohen has been criticised for the racist or prejudiced comments his characters have made (see Da Ali G Show). HBO spokesman Quentin Schaffer has replied to criticism concerning Baron Cohen's characters, "Through his alter-egos, he delivers an obvious satire that exposes people's ignorance and prejudice in much the same way All in the Family did years ago." Regarding his portrayal as the anti-Semitic Borat, Baron Cohen says the segments are a "dramatic demonstration of how racism feeds on dumb conformity, as much as rabid bigotry", rather than a display of racism by Baron Cohen himself. "Borat essentially works as a tool. By himself being anti-Semitic, he lets people lower their guard and expose their own prejudice", Baron Cohen explains. Addressing the same topic in an NPR interview with Robert Siegel, Baron Cohen said "I think that's quite an interesting thing with Borat, which is people really let down their guard with him because they're in a room with somebody who seems to have these outrageous opinions. They sometimes feel much more relaxed about letting their own outrageous, politically incorrect, prejudiced opinions come out."
Baron Cohen, the grandson of a Holocaust survivor, says he also wishes in particular to expose the role of indifference in that genocide. "When I was in university, there was this major historian of the Third Reich, Ian Kershaw, who said, 'The path to Auschwitz was paved with indifference.' I know it's not very funny being a comedian talking about the Holocaust, but it's an interesting idea that not everyone in Germany had to be a raving anti-Semite. They just had to be apathetic." Regarding the enthusiastic response to his song, "In My Country There Is Problem" (also known as "Throw the Jew Down the Well"), he says, "Did it reveal that they were anti-Semitic? Perhaps. But maybe it just revealed that they were indifferent to anti-Semitism."
Baron Cohen walked onto the runway during the Ágatha Ruiz de la Prada fashion show in Milan on 26 September 2008. In the character of one of his alter-egos Brüno, he was wearing a costume made out of velcro. He appeared on the stage with a blanket and items of clothing stuck to his velcro suit. Lights were turned off while security intervened and escorted him off the stage, and the fashion show resumed normally shortly thereafter. Baron Cohen and his team allegedly accessed the fashion show using fake IDs.
The government of Kazakhstan threatened Baron Cohen with legal action following the 2005 MTV Europe Music Awards ceremony in Lisbon, and the authority in charge of the country's country-code top-level domain name removed the website that he had created for his character Borat (previously: http://www.borat.kz) for alleged violation of the law—specifically, registering for the domain under a false name. The New York Times, among others, has reported that Baron Cohen (in character as Borat) replied: "I'd like to state that I have no connection with Mr. Cohen and fully support my government decision to sue this Jew". He was, however, defended by Dariga Nazarbayeva, a politician and the daughter of Kazakhstan President Nursultan Nazarbayev, who stated, "We should not be afraid of humour and we shouldn't try to control everything..." The deputy foreign minister of Kazakhstan later invited Baron Cohen to visit the country, stating that he could learn that "women drive cars, wine is made of grapes, and Jews are free to go to synagogues". After the success of the Borat film, the Kazakh government, including the president, altered their stance on Baron Cohen's parody, tacitly recognising the invaluable press coverage the controversy created for their country.
Baron Cohen encountered another problem around his Borat character. Two of the three University of South Carolina students who appear in Borat sued the filmmakers, alleging that they were duped into signing release forms while drunk, and that false promises were made that the footage was for a documentary that would never be screened in the US. On 11 December 2006, a Los Angeles judge denied the pair a restraining order to remove them from the film. The lawsuit was dismissed in February 2007.
On 22 May 2009, a charity worker at a seniors' bingo game sued Baron Cohen, claiming an incident shot for Brüno at a charity bingo tournament left her disabled. However, the worker later retracted her statement, saying the "actor never struck her", but that he "beat her down emotionally to the point she's now confined to a wheelchair". The scene did not make the final cut for the film. The case was dismissed in late November 2009 on Anti-SLAPP grounds with all lawyer's fees to be paid by the charity worker. The dismissal was appealed and upheld on 12 September 2011.
A lawsuit was filed on 30 April 2010 in the District of Columbia by Palestinian Christian Ayman Abu Aita of Beit Sahour, Bethlehem, West Bank, against Baron Cohen relating to his interview which was used in Brüno. Aita, a former member of Fatah, alleges that he has been defamed by false accusations that he is a terrorist. Aita included David Letterman in the suit based on comments made during the 7 July 2009 appearance by Baron Cohen on the Late Show with David Letterman. On 4 November 2010, the D.C. case was dismissed with Aita given 120 days to file in the Supreme Court of the State of New York, County of New York or have the case permanently dismissed. The case was re-filed in the Supreme Court of New York in 2011 and dismissed on 18 July 2012, having been "settled to the mutual satisfaction" of everyone involved, according to Aita's attorney Joseph Peter Drennan.
Baron Cohen guest-starred in the fifth season of Curb Your Enthusiasm, with Dustin Hoffman as a guide to Heaven. He also provided the voice of the ring-tailed lemur king, King Julien, in DreamWorks Animation's film series, Madagascar, and appeared as Will Ferrell's arch rival the French Formula One speed demon Jean Girard in the 2006 hit Talladega Nights: The Ballad of Ricky Bobby. He also appeared alongside Johnny Depp in the 2007 film Sweeney Todd: The Demon Barber of Fleet Street as Signor Adolfo Pirelli, co-starred in Martin Scorsese's 2011 adventure film Hugo, and portrayed Thénardier in the 2012 film version of the musical Les Misérables. He appeared as a BBC News Anchor in Anchorman 2: The Legend Continues (2013).
For much of the early part of his career Baron Cohen tended to avoid doing interviews out of character. However, in 2004, he did the talk show circuit appearing as himself on Late Show with David Letterman, The Opie and Anthony Show, The Howard Stern Show, and others in order to promote the forthcoming season of his show on HBO. He was also interviewed on NPR's All Things Considered. He also did an interview with Rolling Stone, published in November 2006, that the magazine labelled as "his only interview as himself". He also appeared in an interview out of character with Terry Gross on NPR's Fresh Air on 4 January 2007.
Baron Cohen has twice presented the MTV Europe Music Awards, first as Ali G on 8 November 2001, in Frankfurt, Germany, and then as Borat on 3 November 2005 in Lisbon, Portugal. Baron Cohen appeared out of character to accept an award at the British Comedy Awards in December 2006. He said at the time that Borat could not make it to the awards as "he's guest of honour at the Holocaust denial conference in Tehran", referring to the International Conference to Review the Global Vision of the Holocaust.
Borat director Larry Charles explains that Baron Cohen generally appears in character partly to "protect his weakness", by focusing public interest on his characters rather than himself. His other reason, Newsweek claims, is that Baron Cohen is fiercely private: "...according to the UK press, his publicists denied not only that he attended a party for the London premiere of Borat, but also that a party even occurred."
In September 2010, representatives for Cohen confirmed that he would be playing Freddie Mercury in a biopic about the rock singer. He dropped out of the project in July 2013, citing "creative differences" between him and the surviving members of Queen. Queen guitarist Brian May later said that even though the band and Baron Cohen were on good terms, they felt that Cohen's presence would be "distracting".
Sports Illustrated's 6 November 2006 issue contains a column called "Skater vs. Instigator", which illustrates various amusing "parallels" between Baron Cohen and figure skater Sasha Cohen, ranging from their mutually held personal significance of the number 4, to their mutual romantic interests in redheads.
Baron Cohen's Grimsby (The Brothers Grimsby in the US) was released in 2016. He plays the football hooligan brother of a British MI6 spy. The film received mixed reviews from critics and was a failure at the box office.
Baron Cohen first met actress Isla Fisher in 2002 at a party in Sydney, Australia. The couple became engaged in 2004. Subsequent to Fisher's conversion to Judaism, the two married on 15 March 2010 in Paris, France in a Jewish ceremony. Baron Cohen and Fisher have two daughters – Olive, born 19 October 2007 in Los Angeles, and Elula Lottie Miriam, born in August 2010 – and a son – Montgomery Moses Brian, born 17 March 2015.
He spent a year in Israel volunteering at Kibbutzim Rosh HaNikra and Beit HaEmek as part of the Shnat Habonim Dror, as well as taking part in the programme Machon L'Madrichei Chutz La'Aretz for Jewish youth movement leaders.
According to Baron Cohen, "I wouldn't say I am a religious Jew. I am proud of my Jewish identity and there are certain things I do and customs I keep." He tries to keep kosher and attends synagogue about twice a year.
On 28 December 2015, Baron Cohen and his wife Isla Fisher donated £335,000 ($500,000) to Save the Children as part of a programme to vaccinate children in Northern Syria against measles, and the same amount to the International Rescue Committee also aimed at helping Syrian refugees.
|1996||Punch||Unnamed Character||Short film|
|2000||The Jolly Boys' Last Stand||Vinnie|
|2002||Ali G Indahouse||Ali G
|Also writer and executive producer|
|2003||Spyz||James Bond (Ali G)||Short film
Also writer and executive producer
|2005||Madagascar||King Julien XIII||Voice|
|2006||Talladega Nights: The Ballad of Ricky Bobby||Jean Girard||Won—MTV Movie Award for Best Kiss alongside Will Ferrell|
|2006||Borat||Borat Sagdiyev||Also writer and producer
Won—Golden Globe Award for Best Actor – Motion Picture Musical or Comedy
Won—Los Angeles Film Critics Association Award for Best Actor
Won—Online Film Critics Society Award for Best Breakthrough Performance
Won—San Francisco Film Critics Circle Award for Best Actor
Won—Toronto Film Critics Association Award for Best Actor
Nominated—Academy Award for Best Adapted Screenplay
Nominated—Central Ohio Film Critics Association Award for Actor of the Year
Nominated—Chicago Film Critics Association Award for Most Promising Performer
Nominated—Empire Award for Best Actor
Nominated—Irish Film & Television Awards – Best International Actor
Nominated—London Film Critics Circle Award for British Actor of the Year
Nominated—New York Film Critics Circle Award for Best Actor
Nominated—Online Film Critics Society Award for Best Actor
Nominated—Satellite Award for Best Actor
|2007||Sweeney Todd: The Demon Barber of Fleet Street||Signor Adolfo Pirelli||Nominated—Broadcast Film Critics Association Award for Best Acting Ensemble|
|2008||Madagascar: Escape 2 Africa||King Julien XIII||Voice|
|2009||Brüno||Brüno Gehard||Also writer and producer
Won: Evening Standard British Film Awards: Peter Sellers award for Best Comedy
Nominated—Teen Choice Award Choice Summer Movie Actor
|2012||The Dictator||Admiral General Haffaz Aladeen||Also writer and producer|
|2012||Madagascar 3: Europe's Most Wanted||King Julien XIII||Voice
Nominated—BTVA Feature Film Voice Acting Award
|2012||Les Misérables||M. Thénardier||National Board of Review Award for Best Cast
Satellite Award for Best Cast – Motion Picture
Washington D.C. Area Film Critics Association Award for Best Ensemble
Nominated—Broadcast Film Critics Association Award for Best Acting Ensemble
Nominated—Phoenix Film Critics Society Award for Best Cast
Nominated—San Diego Film Critics Society Award for Best Performance by an Ensemble
Nominated—Screen Actors Guild Award for Outstanding Performance by a Cast in a Motion Picture
|2013||Anchorman 2: The Legend Continues||BBC News Reporter||Cameo
|2016||Grimsby||Carl Allen "Nobby" Butcher||Also writer and producer|
|2016||Alice Through the Looking Glass||Time|
|2016||Past Forward||The Man with No Mouth||Short film|
|1995||Jack and Jeremy's Police 4||Execution victim||Television film|
|1998||Live from the Lighthouse||Ali G||Television special|
|1998–1999||The 11 O'Clock Show||Ali G||8 episodes
|2000||Da Ali G Show||Ali G
|2003–2004||Da Ali G Show (US)||Ali G
Also writer and executive producer
|2005||Curb Your Enthusiasm||Larry's guide||Episode: "The End"|
|2006||Night of Too Many Stars||Borat Sagdiyev||Television special|
Episode: "The Greatest Story Ever D'ohed"
|2013||Eastbound and Down||Ronnie Thelman||Episode: "Chapter 29"|
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First acted with the Habonim Dror Jewish youth group and at Cambridge in plays such as Cyrano de Bergerac and Fiddler on the Roof.
|MTV Europe Music Awards host
2001 (as Ali G)
2005 (as Borat)