The São Paulo Fashion Week is an clothing trade show held semi-annually in

São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the Ga ...

. It is notable as "Latin America's pre-eminent fashion event" and it is of the emerging fashion weeks, outside the ''Big Four'' of New York,

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), ma ...

and

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...

, that have been established since the 1990s. It has been controversial in the past because of a "longstanding bias towards white models." In 2009 quotas were imposed that required that 10 percent of models to be "black or indigenous" as a way to foster

equal opportunity Equal opportunity is a state of fairness in which individuals are treated similarly, unhampered by artificial barriers, prejudices, or preferences, except when particular distinctions can be explicitly justified. The intent is that the important ...

. In April 2019, male fashion model Tales Soares, artistically known as Tales Cotta, died after collapsing on the runway at the show. Soares was walking the runway when he suddenly stumbled and fell as he was about to exit. Soares received help after falling and was taken to a hospital where he later died.

References

External links

São Paulo Fashion Week (SPFW) official site
Fashion events in Brazil Recurring events established in 1996 Tourist attractions in São Paulo Fashion weeks {{Fashion-stub