Rothschild Boulevard
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Rothschild Boulevard (, ''Sderot Rotshild'') is one of the principal streets in the center of
Tel Aviv Tel Aviv-Yafo ( he, תֵּל־אָבִיב-יָפוֹ, translit=Tēl-ʾĀvīv-Yāfō ; ar, تَلّ أَبِيب – يَافَا, translit=Tall ʾAbīb-Yāfā, links=no), often referred to as just Tel Aviv, is the most populous city in the G ...
,
Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...
, beginning in
Neve Tzedek Neve Tzedek ( he, נְוֵה צֶדֶק, נווה צדק, ''lit.'' Abode of Justice) is a neighborhood located in southwestern Tel Aviv, Israel. It was the first Judaism, Jewish neighborhood to be built outside the old city of the ancient port of ...
at its southwestern edge and running north to
Habima Theatre The Habima Theatre ( he, תיאטרון הבימה ''Te'atron HaBima'', lit. "The Stage Theatre") is the List of national theatres, national theatre of Israel and one of the first Hebrew language theatres. It is located in Habima Square in the ce ...
. It is one of the most expensive streets in the city, being one of the city's main
tourist attractions A tourist attraction is a place of interest that tourists visit, typically for its inherent or an exhibited natural or cultural value, historical significance, natural or built beauty, offering leisure and amusement. Types Places of natural b ...
. It features a wide, tree-lined central strip with pedestrian and bike lanes.


History

Rothschild Boulevard is one of the oldest streets in Tel Aviv; soon after its creation, residents requested it to be renamed in honor of
Baron Baron is a rank of nobility or title of honour, often hereditary, in various European countries, either current or historical. The female equivalent is baroness. Typically, the title denotes an aristocrat who ranks higher than a lord or knig ...
Edmond James de Rothschild Baron Abraham Edmond Benjamin James de Rothschild (Hebrew: הברון אברהם אדמונד בנימין ג'יימס רוטשילד - ''HaBaron Avraham Edmond Binyamin Ya'akov Rotshield''; 19 August 1845 – 2 November 1934) was a French memb ...
. One house, on the corner of Rothschild Boulevard and Herzl Street, was built in 1909 by the Eliavson family, one of Tel Aviv's sixty founding families. In 2007, the building was purchased and restored by the French Institute.
Israel's Declaration of Independence The Israeli Declaration of Independence, formally the Declaration of the Establishment of the State of Israel ( he, הכרזה על הקמת מדינת ישראל), was proclaimed on 14 May 1948 ( 5 Iyar 5708) by David Ben-Gurion, the Executive ...
was signed at
Independence Hall Independence Hall is a historic civic building in Philadelphia, where both the United States Declaration of Independence and the United States Constitution were debated and adopted by America's Founding Fathers of the United States, Founding Fa ...
on Rothschild Boulevard. Many of the historic buildings are built in the
Bauhaus The Staatliches Bauhaus (), commonly known as the Bauhaus (), was a German art school operational from 1919 to 1933 that combined crafts and the fine arts.Oxford Dictionary of Art and Artists (Oxford: Oxford University Press, 4th edn., 200 ...
or International style, forming part of the
White City of Tel Aviv The White City ( he, העיר הלבנה, ''Ha-Ir ha-Levana''; ar, المدينة البيضاء ''Al-Madinah al-Baydha’a'') is a collection of over 4,000 buildings in Tel Aviv from the 1930s built in a unique form of the International Style, ...
, a UNESCO-designated
World Heritage Site A World Heritage Site is a landmark or area with legal protection by an international convention administered by the United Nations Educational, Scientific and Cultural Organization (UNESCO). World Heritage Sites are designated by UNESCO for h ...
. The 1925 Lederberg house, at the intersection of
Allenby Street Allenby Street ( he, רחוב אלנבי ''Rehov Alenbi'') is a major street in Tel Aviv, Israel. It was named in honor of Field Marshal Viscount Allenby. Allenby Street stretches from the Mediterranean Sea The Mediterranean Sea is a sea c ...
features a series of large ceramic murals designed by
Ze'ev Raban Ze’ev Raban (22 September 1890 – 19 January 1970), born Wolf Rawicki (Ravitzki), was a leading painter, decorative artist, and industrial designer of the Bezalel school style, and was one of the founders of the Israeli art world. Biography ...
a member of the
Bezalel school The Bezalel school was an art movement in Palestine in the late Ottoman and British Mandate periods. Named for the Bezalel Art School, predecessor of the Bezalel Academy of Art and Design, it has been described as "a fusion of oriental art an ...
. The four murals show a Jewish pioneer sowing and harvesting, a shepherd and Jerusalem, with a verse from Jeremiah 31:4, "Again I will rebuild thee and thou shalt be rebuilt." In 1995, the municipality held an architectural competition to design avenues. The architect
Moti Bodek Moti Bodek ( he, מוטי בודק; born 1961) is an Israeli architect. He is the CEO of Bodek Architects based in Tel Aviv and a Professor of Architecture at Bezalel Academy of Art and Design, Jerusalem & at Tel Aviv University. Biog ...
suggested using existing avenues ring as a backbone system consists of pedestrian ways and bicycle paths, target the urban activities of leisure sports and recreation along with restoration and rehabilitation of historic kiosks. The Boulevard is an arts district, with galleries including
Alon Segev Gallery Alon Segev Gallery (Hebrew: גלריה אלון שגב) is a contemporary art gallery based in Tel Aviv, Israel representing both Israeli and International artists. Alon Segev Gallery was established in 2000. Alon Segev Gallery has represented le ...
, Rothschild49 Art Gallery and
Sommer Contemporary Art Sommer Contemporary Art is a Contemporary Art gallery, owned by Irit Fine Sommer, and based on Rothschild Boulevard in Tel Aviv, Israel. The gallery is considered to be among the most influential in Israel for contemporary art. It was first open ...
. In 2013,
Absolut Vodka Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is a part of the French group Pernod Ricard. Pernod Ricard bought Absolut for €5.63 billion in 2008 from the Swedish state. Absolut is one of the largest brand ...
introduced a specially designed bottle dedicated to Tel Aviv as part of its international cities series. The design, commemorating Tel Aviv's ficus tree boulevards, was inspired by the night landscape of Rothschild, Nordau and Chen boulevards.


Financial center

Rothschild Boulevard is at the heart of Tel Aviv's financial district. It is where the
First International Bank Tower The First International Bank Tower is a 32-story skyscraper on Rothschild Boulevard in the center of Tel Aviv, Israel. At 132 meters in height over 32 floors, the tower is Israel's 22nd tallest building. It was designed by Pei Cobb Freed & Partne ...
is located, as well as the Israel offices of
HSBC Bank HSBC Bank may refer to any one of the following principal local banks or divisions of the HSBC Group: Asia-Pacific * HSBC (Hong Kong) ** PayMe, its local payment service * HSBC Bank (China) * HSBC Bank Australia * HSBC Bank India * HSBC Bank M ...
. From the 1960s through the 1980s the boulevard suffered from
urban decay Urban decay (also known as urban rot, urban death or urban blight) is the sociological process by which a previously functioning city, or part of a city, falls into disrepair and decrepitude. There is no single process that leads to urban deca ...
. By 2005 the boulevard had undergone a dramatic transformation as historic buildings were restored and residents began flowing back in and injecting the street with a renewed cultural energy. In February 2012
Bloomberg L.P. Bloomberg L.P. is a privately held financial, software, data, and media company headquartered in Midtown Manhattan, New York City. It was co-founded by Michael Bloomberg in 1981, with Thomas Secunda, Duncan MacMillan (Bloomberg), Duncan MacMi ...
opened an office on the boulevard, followed by
Julius Baer Group Julius Bär Group AG, known alternatively as Julius Baer Group Ltd., is a private banking corporation founded and based in Switzerland. Headquartered in Zürich, it is among the older Swiss banking institutions. In terms of assets under managemen ...
in March of the same year. Rothschild Boulevard was the epicenter of the
2011 Israeli social justice protests The 2011 Israeli social justice protests ( he, מְחָאַת צֶדֶק חֶבְרָתִי), which are also referred to by various other names in the media, were a series of demonstrations in Israel beginning in July 2011 involving hundreds of ...
.


See also

* Rothschild 22


References


External links


Peace demonstration on Rothschild Boulevard, June 6, 2008
{{Coord, 32, 3, 55.87, N, 34, 46, 37.3, E, display=title Streets in Tel Aviv Boulevards Shopping districts and streets in Israel Edmond James de Rothschild