Rostyle wheels are a notable design of automobile wheels of American origin but made under licence by the British firm of Rubery Owen - hence RO-Style - The Rostyle wheel was especially popular during the 1960s and 1970s. The wheels had a characteristic pressed

steel Steel is an alloy made up of iron with added carbon to improve its strength and fracture resistance compared to other forms of iron. Many other elements may be present or added. Stainless steels that are corrosion- and oxidation-resistan ...

form with raised 'spokes', and were painted aluminium-grey on the spokes and rim and black between the spokes to imitate the open space of true magnesium alloy wheels. They were designed for use without the need of

hubcap A hubcap or hub cap is a decorative disk on an automobile wheel that covers at minimum the central portion of the wheel, called the hub. An automobile hubcap is used to cover the wheel hub and the wheel fasteners to reduce the accumulation of ...

s or wheel covers but usually had a centre cap carrying the emblem of the car manufacturer. In the United States, the wheel style was manufactured in

Lansing Lansing () is the capital of the U.S. state of Michigan. It is mostly in Ingham County, although portions of the city extend west into Eaton County and north into Clinton County. The 2020 census placed the city's population at 112,644, maki ...

Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and t ...

, by the

Motor Wheel Corporation An engine or motor is a machine designed to convert one or more forms of energy into mechanical energy. Available energy sources include potential energy (e.g. energy of the Earth's gravitational field as exploited in hydroelectric powe ...

and found fame in the 1960s and 1970s on

Muscle car Muscle car is a description according to '' Merriam-Webster Dictionary'' that came to use in 1966 for "a group of American-made two-door sports coupes with powerful engines designed for high-performance driving." The '' Britannica Dictionary'' ...

s like the Pontiac GTO,

Ford Torino The Ford Torino is an automobile that was produced by Ford for the North American market between 1968 and 1976. It was a competitor in the intermediate market segment. The car was named after the city of Turin (''Torino'', in Italian), conside ...

Shelby Mustang The Shelby Mustang is a high-performance variant of the Ford Mustang built by Shelby American from 1965 to 1967 and by the Ford Motor Company from 1968 to 1970. In 2005, Ford revived the Shelby nameplate for a high-performance model of the fi ...

Plymouth Barracuda The Plymouth Barracuda is a two-door pony car that was manufactured by Plymouth from 1964 to 1974. The first-generation Barracuda was based on the Chrysler A-body and was offered from 1964 to 1966. A two-door hardtop (no B-pillar) fastback de ...

and

AMC Javelin The AMC Javelin is an American front-engine, rear-wheel-drive, two-door hardtop automobile manufactured by American Motors Corporation (AMC) across two generations, 1968 through 1970 and 1971 through 1974 model years. The car was positioned an ...

. In an American context the wheel style was known as the "Magnum 500". Hence, the first British cars with "Rostyle" wheels were referred to in early road tests as having "Magnum style" wheels. The first appearance of Rostyle wheels on the

Rover P5 The Rover P5 series are large saloon and coupé automobiles that were produced by Rover from 1958 until 1973. The models were marketed under the names Rover 3 Litre, Rover 3.5 Litre and Rover 3½ Litre. The P5 was a larger car than the P4 w ...

B met with descriptions of them by some testers as "raffish" and "gaudy" Rover 3 & 3.5 litre 1958 - 1973, a selection of contemporary road tests, Brooklands Books and ill-befitting a luxury saloon. At that time, some Rover road testers also referred to the wheels as "Ro-style", suggesting that the name, if not the style, may have first been developed specifically for wheels fitted to Rovers. Although this surfaces as "fact" on forums it is not correct. The name "Rostyle" is a portmanteau word deriving from "R-ubery O-wen" (the manufacturer of the wheels) and "Style": "ROstyle": "Rostyle". The firms MG and

Rover Rover may refer to: People * Constance Rover (1910–2005), English historian * Jolanda de Rover (born 1963), Dutch swimmer * Rover Thomas (c. 1920–1998), Indigenous Australian artist Places * Rover, Arkansas, US * Rover, Missouri, US * ...

, amongst other

British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, ...

sporty cars in the 1960s often specified Rostyle wheels as original equipment instead of ones made of light

alloy An alloy is a mixture of chemical elements of which at least one is a metal. Unlike chemical compounds with metallic bases, an alloy will retain all the properties of a metal in the resulting material, such as electrical conductivity, ductili ...

or wire spoked wheels. Chromium-plated Rostyle wheels were made for Jensen,

and, famously, the

Ford Cortina The Ford Cortina is a medium-sized family car that was built initially by Ford of Britain, and then Ford of Europe in various guises from 1962 to 1982, and was the United Kingdom's best-selling car of the 1970s. The Cortina was produced in fiv ...

1600E, originally designed for Ford Chairman Len Crossland's wife. Rostyle wheels were the only wheel option on the

Range Rover Range may refer to: Geography * Range (geographic), a chain of hills or mountains; a somewhat linear, complex mountainous or hilly area (cordillera, sierra) ** Mountain range, a group of mountains bordered by lowlands * Range, a term used to ...

for many years following its introduction. These 16-inch Rostyles were used on the Range Rover until 1986 when they were replaced by alloy wheels. The Rostyles then became optional fitment to the short wheelbase Land Rover (the wheels were not strong enough for use on the long wheelbase models). The Land Rover maintained its optional Rostyle wheels until 1995, becoming the last vehicle to offer them from new. As well as in Britain, similar wheels were made under license in Germany, Argentina and Australia. (Rubery, Owen and Kelmsley at first, and later RO Holdings (ROH), Woodville, South Australia, and are still manufacturing world class wheels at this facility (2020). Special masks must be made to paint the wheels of restored cars to resemble the originals. Max Sinclair, the sales manager for Rubery Owen in the 1960 to 1980 period has stated that "We changed the face of motoring, and Mag wheels followed us as their reliability improved."

References

{{DEFAULTSORT:Rostyle Wheel Automobile wheels