Rockbjörnen (Swedish: ''the Rock Bear'') is a music prize in Sweden, divided into several categories, which is awarded annually by the newspaper ''
Aftonbladet
''Aftonbladet'' (, lit. "The evening paper") is a Swedish daily newspaper published in Stockholm, Sweden. It is one of the largest daily newspapers in the Nordic countries.
History and profile
The newspaper was founded by Lars Johan H ...
''. The prize was first awarded in 1979, and is mostly centered on pop and rock.
In 2010, Rockbjörnen was redone and focused more on live performances. This initiative was hailed by artists and industry. The period for selecting the winners of Rockbjörnen was extended from one month to three months (all summer).
Categories
Rockbjörnen's Myspace prize
The year's best dance band
The year's best Swedish band
The year's best live group
The year's Swedish female artist
The year's female live act
The year's Swedish live act
The year's Swedish newcomer
The year's breakthrough
Swedish song of the year
The year's Swedish male artist
The year's male live act
The year's Swedish album
The year's foreign artist
The year's foreign group
The year's foreign song
The year's foreign album
The year's concert
The year's festival
The year's live act metal
The year's live act hard rock/metal
The Century's foreign group/artist
The century's Swedish group/artist
Qualifications
The year's female live artist, The year's male live artist & The year's livegroup
The artist will play at least three occasions in Sweden, at least three songs and the performance should be open to regular audience (fans) in front of the stage (not only on TV). The concerts must take place in Sweden.
The year's breakthrough
Formerly known as the prize The year’s Newcomer. The artist must have played in Sweden for public at least three occasions. Must not be their own concerts. Can be, for example, Rix FM Festival.
The year's concert
The performance will be the artist's own concert (not concerts like Rix FM Festival) in Sweden. It's enough with just one occasion.
The Year's hard rock/metal
The artist can be both from Sweden or another country, and must be current with a tour during the period.
Time of Rockbjörnen
For all categories for the period: From the day after Rockbjörnen gala until the voting form closes. For example, for the year 2012: September 1, 2011 to August 2, 2012
Livelöpet
'Livelöpet is an interactive digital scene on aftonbladet.se. where artists perform live concerts. At the concert, the audience can interact with both the artist and their Facebook friends through a variety of touch as to clap, shout, like songs, take pictures and post on Facebook, swaying with lighters and even making out with someone else in the audience. The artist takes part of all interactions.
Livelöpet was launched August 17, 2010 by Rockbjörnen Live, Aftonbladet's music prize since 1979, which that year went through a change and became a prize with focus on live performances. The investment was a strategic move to reposition Rockbjörnen from a traditional music prize to one that rewards the live scene in Sweden. The repositioning had its roots in the changing music industry underwent a technological paradigm shift (from about 1998 onwards) where music is increasingly consumed through digital media and the live scene grew stronger.
The first year seven Livelöpet concerts was performed, by
Mando Diao
Mando Diao is an alternative rock band from Borlänge, Sweden. The band got their breakthrough with the release of the album ''Hurricane Bar''. Their main fan base is in Sweden, Germany, Austria, Switzerland and Japan. Band members are Björn Di ...
,
The Ark,
Robyn,
Salem Al Fakir,
Ola
Ola may refer to:
Places Panama
* Olá, a subdistrict in Coclé Province
* Olá District
Russia
*Ola, Russia, an urban settlement in Magadan Oblast
*Ola District, an administrative division in Magadan Oblast
*Ola (river), a river in Magadan Ob ...
,
Anna Bergendahl
Anna Henrietta Bergendahl (born 11 December 1991) is a Swedish singer and songwriter. She took part in Swedish TV4 music program ''Super Troupers'' in 2004, and in '' Idol 2008'' where she reached the Final 5 before being eliminated.
In 2009, ...
och
Eric Saade.
The artist plays live in the Aftonbladet studio. The concert streamed live over the web and with a custom-built application where the audience can interact with each other and the artist through various buttons. The artist takes part of the audience interaction via a monitor in the studio where all shouts appear in a live feed, just as the number of applause, waving lighters and snogging. A live update of the most requested songs are also listed on the monitor and the artist can choose whether it wants to meet the audience's wishes or not. Concerts can also be experienced with no impact if desired.
This can the audience do during the live concerts:
Clap your hands,
Shout,
Wishing songs,
Taking photos and post them on Facebook,
Sway with the lighters,
Make out with a Facebook friend or someone in the audience,
See the concert without any effects
The total number of unique visitors was 44 000. Total number of interactions between audience and artists was 2.4 million. 29 million people worldwide were reached by the news of Livelöpet, which was spread through social media. The number of unique visitors to www.rockbjornen.se was increased with more than 300%. Traffic from 63 countries could be measured during the seven concerts.
There are a lot of advantages of the interactive digital scene Livelöpet. The artist reaches out to a large number of fans wherever they are geographically, and then reaches the so-called
Long tail
In statistics and business, a long tail of some distributions of numbers is the portion of the distribution having many occurrences far from the "head" or central part of the distribution. The distribution could involve popularities, random nu ...
. The concert can be experienced by people who do not normally have the opportunity to get to or go to concerts, such as minors.
Unlike TV format, "meets" the fans their idol in the digital space when he or she takes part of all interactions from the audience.
The name Livelöpet (Live rennet) comes from the original idea where the idea was that the concert would be live in a banner on Aftonbladet.se. Then it would be without any interaction possibilities with the different buttons. The banner would be designed as a headline on which the sender is an evening paper, hence the name Livelöpet (live rennet).
Prior to the Swedish Parliamentary elections in 2010 there was a variant of Livelöpet; Live Square. Parliamentary party leaders' made speeches through the web and responded directly to questions from the audience. The audience was applauding or booing the party leaders’ voice, put on a party-button and take pictures of the speech which they could post on Facebook.
SkapaTV
In SkapaTV for Rockbjörnen you can make your own music - for free both online and mobile. By simply assembling prefabricated clips where various artists giving live performances, interviews, and doing some fun things at the amusement park Gröna Lund in Stockholm, create your own personal movie. This is brand new and has never before been offered.
Artists who have performed at SkapaTV:
Norlie & KKV
Norlie & KKV is a Swedish hip hop rapping and singing duo made up of Sonny Fahlberg (known as Norlie) and Kim Vadenhag (known as KKV). They are signed to Universal Music Sweden.
Career
The duo met in Stockholm suburb of Huddinge in 2008 and forme ...
,
Molly Sandén
Molly My Marianne Sandén (born 3 July 1992), also known by her middle name My Marianne, is a Swedish pop singer and voice actress. As a teenager, she represented Sweden in the Junior Eurovision Song Contest in 2006 and participated in Melodi ...
,
Ulrik Munther
Jens ''Ulrik'' Munther (born 18 February 1994) is a Swedish singer-songwriter, actor and multi-instrumentalist signed to Universal Music Sweden. His debut studio album '' Ulrik Munther'', was released on 24 August 2011 and peaked to number 1 in S ...
,
Dead By April
Dead by April is a Swedish metalcore band from Gothenburg, formed in February 2007 by Pontus Hjelm and Jimmie Strimell. The current band lineup consists of Pontus Hjelm (guitars/keyboards/programming/clean vocals), Christopher Kristensen (uncle ...
,
Icona Pop
Icona Pop ( ) is a Swedish electropop duo which formed in 2009, with electro house and indie pop music influences. Its two members, Caroline Hjelt (born 8 November 1987) and Aino Jawo (born 7 July 1986), grew up in Stockholm and create what the ...
,
Linnea Henriksson
Ellen 'Linnea' Petrea Henriksson (born 9 November 1986) is a Swedish singer and songwriter who participated in ''Idol 2010'' in which she placed fourth. , she is also the lead singer of the jazz band Prylf. In 2012 Henriksson released her first ...
&
Panetoz.
References
Aftonbladet.se - Tidigare vinnare (1979-2008)
External links
Website of Rockbjörnen(Swedish)
* Summary of Rockbjörnen 2010 on YouTub
Livelöpet the Aftonbladet arena(Swedish)
SkapaTV(Swedish)
Commercial for SkapaTV
{{DEFAULTSORT:Rockbjornen
1979 establishments in Sweden
Awards established in 1979
Swedish music awards